Definity Financial (DFY) Competitors C$70.11 +0.10 (+0.14%) As of 10/8/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DFY vs. KFS, FFH, IFC, IAG, X, IGM, ONEX, GLXY, ELF, and CWBShould you be buying Definity Financial stock or one of its competitors? The main competitors of Definity Financial include Kingsway Financial Services Inc. (KFS.TO) (KFS), Fairfax Financial (FFH), Intact Financial (IFC), iA Financial (IAG), TMX Group (X), IGM Financial (IGM), Onex (ONEX), Galaxy Digital (GLXY), E-L Financial (ELF), and Canadian Western Bank (CWB). Definity Financial vs. Its Competitors Kingsway Financial Services Inc. (KFS.TO) Fairfax Financial Intact Financial iA Financial TMX Group IGM Financial Onex Galaxy Digital E-L Financial Canadian Western Bank Definity Financial (TSE:DFY) and Kingsway Financial Services Inc. (KFS.TO) (TSE:KFS) are both insurance - property & casualty industry companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations. Do analysts prefer DFY or KFS? Definity Financial currently has a consensus target price of C$74.20, suggesting a potential upside of 5.83%. Given Definity Financial's stronger consensus rating and higher possible upside, analysts plainly believe Definity Financial is more favorable than Kingsway Financial Services Inc. (KFS.TO).Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Definity Financial 0 Sell rating(s) 6 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.14Kingsway Financial Services Inc. (KFS.TO) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has preferable valuation & earnings, DFY or KFS? Definity Financial has higher revenue and earnings than Kingsway Financial Services Inc. (KFS.TO). Kingsway Financial Services Inc. (KFS.TO) is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDefinity FinancialC$4.78B1.76C$542.33MC$3.3321.05Kingsway Financial Services Inc. (KFS.TO)C$53.38M0.00-C$20.50M-C$0.92N/A Does the media refer more to DFY or KFS? In the previous week, Definity Financial had 2 more articles in the media than Kingsway Financial Services Inc. (KFS.TO). MarketBeat recorded 2 mentions for Definity Financial and 0 mentions for Kingsway Financial Services Inc. (KFS.TO). Definity Financial's average media sentiment score of 1.00 beat Kingsway Financial Services Inc. (KFS.TO)'s score of 0.00 indicating that Definity Financial is being referred to more favorably in the media. Company Overall Sentiment Definity Financial Positive Kingsway Financial Services Inc. (KFS.TO) Neutral Do insiders and institutionals have more ownership in DFY or KFS? 54.1% of Definity Financial shares are held by institutional investors. 0.5% of Definity Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Is DFY or KFS more profitable? Definity Financial has a net margin of 12.32% compared to Kingsway Financial Services Inc. (KFS.TO)'s net margin of 0.00%. Definity Financial's return on equity of 18.19% beat Kingsway Financial Services Inc. (KFS.TO)'s return on equity.Company Net Margins Return on Equity Return on Assets Definity Financial12.32% 18.19% 4.81% Kingsway Financial Services Inc. (KFS.TO) N/A N/A N/A SummaryDefinity Financial beats Kingsway Financial Services Inc. (KFS.TO) on 14 of the 14 factors compared between the two stocks. Get Definity Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for DFY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DFY vs. The Competition Export to ExcelMetricDefinity FinancialInsurance IndustryFinancial SectorTSE ExchangeMarket CapC$8.39BC$16.21BC$6.49BC$9.68BDividend Yield1.07%4.48%4.31%6.48%P/E Ratio21.05186.631,355.1827.05Price / Sales1.7691.571,466.8211.01Price / Cash12.315.14127.6483.29Price / Book2.473.013.535.83Net IncomeC$542.33MC$914.48MC$1.22BC$301.20M7 Day Performance-0.20%-0.10%0.95%2.60%1 Month Performance-5.22%-0.76%6.70%8.34%1 Year Performance33.52%27.16%41.60%44.45% Definity Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DFYDefinity Financial2.2022 of 5 starsC$70.11+0.1%C$74.20+5.8%+32.5%C$8.39BC$4.78B21.053,442Positive NewsKFSKingsway Financial Services Inc. (KFS.TO)N/AN/AN/AN/AC$61.55MC$53.38M-3.00280FFHFairfax Financial2.8826 of 5 starsC$2,417.66+0.8%C$2,742.86+13.5%+45.3%C$53.77BC$30.86B12.2819,300IFCIntact Financial2.8817 of 5 starsC$264.71+0.4%C$322.20+21.7%+4.7%C$47.21BC$24.73B20.3230,000IAGiA Financial2.0472 of 5 starsC$157.18+2.6%C$145.88-7.2%+38.8%C$14.60BC$4.95B14.685,360Analyst ForecastXTMX Group2.9991 of 5 starsC$52.48+0.4%C$60.44+15.2%+20.5%C$14.59BC$1.59B34.7522,700Analyst ForecastIGMIGM Financial2.3097 of 5 starsC$50.50+0.7%C$52.29+3.5%+26.4%C$11.91BC$3.63B12.323,300ONEXOnex2.2856 of 5 starsC$124.42+1.0%C$139.33+12.0%+23.8%C$8.54BC$841M16.97492GLXYGalaxy Digital0.6002 of 5 starsC$47.71+10.9%C$24.50-48.6%+227.7%C$8.08BC$43.76B-55.48434Gap UpELFE-L FinancialN/AC$16.32-0.1%N/AN/AC$5.65BC$3.03B4.82300CWBCanadian Western Bank2.2376 of 5 starsN/AC$60.50+∞N/AC$5.48BC$1.99B18.452,454News Coverage Related Companies and Tools Related Companies Kingsway Financial Services Inc. 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