Definity Financial (DFY) Competitors C$68.34 -0.33 (-0.48%) As of 11:58 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesBuy This Stock DFY vs. KFS, IFC, FFH, X, IAG, IGM, GLXY, CWB, ONEX, and ELFShould you be buying Definity Financial stock or one of its competitors? The main competitors of Definity Financial include Kingsway Financial Services Inc. (KFS.TO) (KFS), Intact Financial (IFC), Fairfax Financial (FFH), TMX Group (X), iA Financial (IAG), IGM Financial (IGM), Galaxy Digital (GLXY), Canadian Western Bank (CWB), Onex (ONEX), and E-L Financial (ELF). Definity Financial vs. Kingsway Financial Services Inc. (KFS.TO) Intact Financial Fairfax Financial TMX Group iA Financial IGM Financial Galaxy Digital Canadian Western Bank Onex E-L Financial Definity Financial (TSE:DFY) and Kingsway Financial Services Inc. (KFS.TO) (TSE:KFS) are both financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation. Do analysts recommend DFY or KFS? Definity Financial presently has a consensus target price of C$64.09, suggesting a potential downside of 6.38%. Given Kingsway Financial Services Inc. (KFS.TO)'s higher probable upside, analysts plainly believe Kingsway Financial Services Inc. (KFS.TO) is more favorable than Definity Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Definity Financial 0 Sell rating(s) 7 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.13Kingsway Financial Services Inc. (KFS.TO) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has better earnings and valuation, DFY or KFS? Definity Financial has higher revenue and earnings than Kingsway Financial Services Inc. (KFS.TO). Kingsway Financial Services Inc. (KFS.TO) is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDefinity FinancialC$4.40B1.79C$542.33MC$4.7214.49Kingsway Financial Services Inc. (KFS.TO)C$53.38M0.00-C$20.50M-C$0.92N/A Is DFY or KFS more profitable? Definity Financial has a net margin of 12.32% compared to Kingsway Financial Services Inc. (KFS.TO)'s net margin of 0.00%. Definity Financial's return on equity of 18.19% beat Kingsway Financial Services Inc. (KFS.TO)'s return on equity.Company Net Margins Return on Equity Return on Assets Definity Financial12.32% 18.19% 4.81% Kingsway Financial Services Inc. (KFS.TO) N/A N/A N/A Does the MarketBeat Community favor DFY or KFS? Kingsway Financial Services Inc. (KFS.TO) received 63 more outperform votes than Definity Financial when rated by MarketBeat users. Likewise, 70.55% of users gave Kingsway Financial Services Inc. (KFS.TO) an outperform vote while only 35.71% of users gave Definity Financial an outperform vote. CompanyUnderperformOutperformDefinity FinancialOutperform Votes4035.71% Underperform Votes7264.29% Kingsway Financial Services Inc. (KFS.TO)Outperform Votes10370.55% Underperform Votes4329.45% Do insiders and institutionals hold more shares of DFY or KFS? 61.2% of Definity Financial shares are owned by institutional investors. 0.5% of Definity Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the media favor DFY or KFS? In the previous week, Definity Financial had 3 more articles in the media than Kingsway Financial Services Inc. (KFS.TO). MarketBeat recorded 4 mentions for Definity Financial and 1 mentions for Kingsway Financial Services Inc. (KFS.TO). Definity Financial's average media sentiment score of 0.24 beat Kingsway Financial Services Inc. (KFS.TO)'s score of 0.00 indicating that Definity Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Definity Financial 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Kingsway Financial Services Inc. (KFS.TO) 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryDefinity Financial beats Kingsway Financial Services Inc. (KFS.TO) on 13 of the 16 factors compared between the two stocks. Get Definity Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for DFY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DFY vs. The Competition Export to ExcelMetricDefinity FinancialInsurance IndustryFinancial SectorTSE ExchangeMarket CapC$7.90BC$14.75BC$5.34BC$5.97BDividend Yield1.03%4.41%4.18%6.32%P/E Ratio14.4912.9912.7430.56Price / Sales1.7999.621,758.65752.97Price / Cash12.315.1449.7183.71Price / Book2.412.951.354.02Net IncomeC$542.33MC$914.48MC$1.22BC$301.32M7 Day Performance6.30%0.81%7.23%1.98%1 Month Performance6.59%3.15%18.86%9.28%1 Year Performance56.05%22.92%13.32%15.52% Definity Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DFYDefinity Financial0.7442 of 5 starsC$68.34-0.5%C$64.09-6.2%+53.5%C$7.88BC$4.40B14.473,442KFSKingsway Financial Services Inc. (KFS.TO)N/AN/AN/AN/AC$61.55MC$53.38M-3.00280IFCIntact Financial1.3247 of 5 starsC$290.39-2.6%C$310.90+7.1%+32.8%C$51.66BC$26.64B22.4830,000FFHFairfax Financial1.3589 of 5 starsC$2,201.01+0.1%C$2,446.43+11.2%+46.9%C$35.30BC$21.14B8.4319,300XTMX Group0.9688 of 5 starsC$54.94-2.5%C$55.13+0.3%+52.1%C$15.28BC$1.87B31.7122,700Dividend AnnouncementIAGiA Financial1.5452 of 5 starsC$136.74+1.1%C$139.75+2.2%+54.2%C$12.83BC$14.46B13.035,360Insider TradeIGMIGM Financial1.9956 of 5 starsC$43.95+0.5%C$48.86+11.2%+20.1%C$10.48BC$3.35B11.263,300GLXYGalaxy Digital1.0339 of 5 starsC$28.39+6.4%C$22.25-21.6%+133.9%C$6.69BC$540.07M2.34434Gap UpCWBCanadian Western BankN/AN/AC$54.83+∞N/AC$5.48BC$1.99B18.452,454ONEXOnex3.4183 of 5 starsC$105.86+2.6%C$130.50+23.3%+8.9%C$5.31BC$645.09M8.41492Gap UpELFE-L FinancialN/AC$1,425.00+1.3%N/A+46.7%C$4.93BC$5.55B2.67300 Related Companies and Tools Related Companies Kingsway Financial Services Inc. (KFS.TO) Alternatives Intact Financial Alternatives Fairfax Financial Alternatives TMX Group Alternatives iA Financial Alternatives IGM Financial Alternatives Galaxy Digital Alternatives Canadian Western Bank Alternatives Onex Alternatives E-L Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (TSE:DFY) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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