Definity Financial (DFY) Competitors C$79.37 +1.07 (+1.37%) As of 06/30/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesBuy This Stock DFY vs. KFS, IFC, FFH, POW, X, IAG, IGM, GLXY, CWB, and ONEXShould you be buying Definity Financial stock or one of its competitors? The main competitors of Definity Financial include Kingsway Financial Services Inc. (KFS.TO) (KFS), Intact Financial (IFC), Fairfax Financial (FFH), Power Co. of Canada (POW), TMX Group (X), iA Financial (IAG), IGM Financial (IGM), Galaxy Digital (GLXY), Canadian Western Bank (CWB), and Onex (ONEX). Definity Financial vs. Its Competitors Kingsway Financial Services Inc. (KFS.TO) Intact Financial Fairfax Financial Power Co. of Canada TMX Group iA Financial IGM Financial Galaxy Digital Canadian Western Bank Onex Kingsway Financial Services Inc. (KFS.TO) (TSE:KFS) and Definity Financial (TSE:DFY) are both insurance - property & casualty industry companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and media sentiment. Do analysts recommend KFS or DFY? Definity Financial has a consensus price target of C$71.64, suggesting a potential downside of 9.74%. Given Kingsway Financial Services Inc. (KFS.TO)'s higher possible upside, research analysts plainly believe Kingsway Financial Services Inc. (KFS.TO) is more favorable than Definity Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Kingsway Financial Services Inc. (KFS.TO) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Definity Financial 0 Sell rating(s) 6 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.14 Is KFS or DFY more profitable? Definity Financial has a net margin of 12.32% compared to Kingsway Financial Services Inc. (KFS.TO)'s net margin of 0.00%. Definity Financial's return on equity of 18.19% beat Kingsway Financial Services Inc. (KFS.TO)'s return on equity.Company Net Margins Return on Equity Return on Assets Kingsway Financial Services Inc. (KFS.TO)N/A N/A N/A Definity Financial 12.32%18.19%4.81% Which has preferable earnings & valuation, KFS or DFY? Definity Financial has higher revenue and earnings than Kingsway Financial Services Inc. (KFS.TO). Kingsway Financial Services Inc. (KFS.TO) is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKingsway Financial Services Inc. (KFS.TO)C$53.38M0.00-C$20.50M-C$0.92N/ADefinity FinancialC$4.40B2.08C$542.33MC$4.7216.80 Do institutionals & insiders hold more shares of KFS or DFY? 61.2% of Definity Financial shares are held by institutional investors. 0.5% of Definity Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Does the media favor KFS or DFY? In the previous week, Kingsway Financial Services Inc. (KFS.TO) and Kingsway Financial Services Inc. (KFS.TO) both had 1 articles in the media. Definity Financial's average media sentiment score of 0.10 beat Kingsway Financial Services Inc. (KFS.TO)'s score of 0.00 indicating that Definity Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Kingsway Financial Services Inc. (KFS.TO) 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Definity Financial 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryDefinity Financial beats Kingsway Financial Services Inc. (KFS.TO) on 12 of the 13 factors compared between the two stocks. Get Definity Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for DFY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DFY vs. The Competition Export to ExcelMetricDefinity FinancialInsurance IndustryFinancial SectorTSE ExchangeMarket CapC$9.16BC$15.58BC$6.45BC$6.15BDividend Yield1.03%4.41%4.17%6.72%P/E Ratio16.8013.7813.5449.44Price / Sales2.08101.871,768.871,104.40Price / Cash12.315.1448.9183.29Price / Book2.803.041.414.72Net IncomeC$542.33MC$914.48MC$1.25BC$301.20M7 Day Performance3.21%0.30%1.30%1.07%1 Month Performance7.00%2.56%3.50%4.93%1 Year Performance76.46%29.13%15.75%30.53% Definity Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DFYDefinity Financial1.3647 of 5 starsC$79.37+1.4%C$71.64-9.7%+76.5%C$9.16BC$4.40B16.803,442KFSKingsway Financial Services Inc. (KFS.TO)N/AN/AN/AN/AC$61.55MC$53.38M-3.00280IFCIntact Financial1.6679 of 5 starsC$310.59+1.7%C$312.55+0.6%+38.9%C$55.25BC$26.64B24.0530,000FFHFairfax Financial1.987 of 5 starsC$2,481.99+2.3%C$2,535.71+2.2%+57.9%C$39.81BC$21.14B9.5019,300POWPower Co. of Canada2.6225 of 5 starsC$53.79+1.6%C$55.38+2.9%+39.9%C$34.38BC$50.30B15.192News CoverageHigh Trading VolumeXTMX Group0.9166 of 5 starsC$56.58-0.1%C$55.13-2.6%+51.6%C$15.74BC$1.87B32.6622,700News CoverageIAGiA Financial0.9275 of 5 starsC$145.01+0.6%C$139.75-3.6%+73.8%C$13.61BC$14.46B13.815,360News CoverageIGMIGM Financial2.0408 of 5 starsC$43.17+0.2%C$48.71+12.8%+13.9%C$10.29BC$3.35B11.063,300Dividend CutGLXYGalaxy Digital0.5383 of 5 starsC$25.38-1.6%C$24.50-3.5%+86.6%C$5.98BC$540.07M2.10434News CoverageGap DownCWBCanadian Western BankN/AN/AC$57.94+∞N/AC$5.48BC$1.99B18.452,454Gap DownONEXOnex1.6854 of 5 starsC$108.00+0.9%C$130.50+20.8%+20.5%C$5.41BC$645.09M8.58492 Related Companies and Tools Related Companies Kingsway Financial Services Inc. 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