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Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2026)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $884.69 million in total holdings as of September 30, 2026.
  • Cannon Financial Strategists, Inc. owns shares of 136 different stocks, but just 13 companies or ETFs make up 80% of its holdings.
  • Approximately 3.22% of the portfolio was purchased this quarter.
  • About 1.21% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 133 new stocks and bought additional shares in 49 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 24 stocks and completely divested from 4 stocks this quarter.

Largest New Holdings this Quarter

025072174 - Avantis All International Markets Equity ETF
$1,375,771 Holding
30233Q108 - EXXONMOBIL HOLDINGS CORP
$1,072,677 Holding
20825C104 - ConocoPhillips
$227,147 Holding
001055102 - Aflac
$210,962 Holding

Largest Purchases this Quarter

CAPITAL GRP FIXED INCM ETF T
273,230 shares (about $6.83M)
Vanguard Intermediate-Term Bond ETF
50,411 shares (about $3.67M)
CAPITAL GRP FIXED INCM ETF T
123,195 shares (about $3.17M)
Capital Group Municipal Income ETF
101,190 shares (about $2.62M)
SPDR Portfolio TIPS ETF
82,060 shares (about $2.00M)

Largest Sales this Quarter

SPDR S&P 600 Small Cap Value ETF
14,146 shares (about $1.45M)
Vanguard Tax-Exempt Bond ETF
28,225 shares (about $1.34M)
Dimensional World ex U.S. Core Equity 2 ETF
34,842 shares (about $1.29M)
iShares Ultra Short-Term Bond Active ETF
24,869 shares (about $1.25M)
iShares Core 5-10 Year USD Bond ETF
28,177 shares (about $1.16M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$136,620,004$1,086,741 ▲0.8%3,632,54515.4%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$113,411,259$887,284 ▲0.8%921,44312.8%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$102,098,392$129,510 ▼-0.1%1,128,90711.5%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$100,821,192$1,445,013 ▼-1.4%986,99211.4%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$54,424,376$3,672,945 ▲7.2%746,9726.2%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$35,460,769$209,956 ▼-0.6%393,5284.0%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$31,945,393$1,999,802 ▲6.7%1,310,8493.6%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$30,735,420$486,083 ▲1.6%326,9033.5%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$26,809,944$24,326 ▲0.1%71,6383.0%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$24,434,590$118,855 ▲0.5%271,1642.8%ETF
CAPITAL GRP FIXED INCM ETF T
$23,608,882$6,825,288 ▲40.7%945,1112.7%CORE BOND ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$18,393,187$430,763 ▲2.4%202,4792.1%ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$15,934,104$108,350 ▼-0.7%144,8551.8%ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$13,101,256$31,098 ▲0.2%212,7521.5%ETF
Capital Group Municipal Income ETF stock logo
CGMU
Capital Group Municipal Income ETF
$10,556,893$2,624,865 ▲33.1%406,9741.2%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$8,890,313$31,573 ▲0.4%96,5811.0%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$8,151,129$1,253,396 ▼-13.3%161,7290.9%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$8,035,768$58,913 ▲0.7%34,7820.9%ETF
CAPITAL GRP FIXED INCM ETF T
$6,687,522$3,167,339 ▲90.0%260,1140.8%SHOR DUR MUN ETF
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$4,906,753$30,240 ▲0.6%103,8470.6%ETF
Coca-Cola Company (The) stock logo
KO
Coca-Cola
$4,750,3590.0%55,1850.5%Consumer Staples
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$4,366,472$1,806,136 ▲70.5%43,1900.5%ETF
THORNBURG ETF TR
$3,971,835$210,767 ▲5.6%161,6310.4%MULTI SECTOR BD
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$3,654,277$74,250 ▼-2.0%18,4560.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$3,503,7640.0%6,8310.4%Technology
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$3,381,025$58,201 ▲1.8%4,4150.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,958,950$4,205 ▲0.1%4,2220.3%ETF
DFAE
Dimensional Emerging Core Equity Market ETF
$2,856,003$157,595 ▲5.8%72,6530.3%ETF
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$2,755,929$1,289,857 ▼-31.9%74,4440.3%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,576,693$87,681 ▲3.5%20,5710.3%ETF
CGSD
Capital Group Short Duration Income ETF
$2,545,210$259,697 ▼-9.3%100,8000.3%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$2,409,552$244,076 ▼-9.2%23,1600.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,367,7520.0%4,7550.3%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$2,256,420$5,338 ▲0.2%2,9590.3%ETF
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$2,238,220$752,140 ▼-25.2%54,2340.3%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$2,189,3400.0%8,3690.2%Healthcare
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$2,156,202$113,358 ▼-5.0%17,9940.2%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,935,672$4,673 ▼-0.2%22,7830.2%ETF
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$1,828,674$1,164,837 ▼-38.9%44,2350.2%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,710,116$166,705 ▼-8.9%42,5720.2%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,633,462$1,336,749 ▼-45.0%34,4900.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,591,605$918 ▲0.1%22,5410.2%ETF
Southern Company (The) stock logo
SO
Southern
$1,574,749$160,061 ▲11.3%18,9980.2%Utilities
Apple Inc. stock logo
AAPL
Apple
$1,569,895$61,277 ▼-3.8%4,7140.2%Technology
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,453,1970.0%63,5140.2%ETF
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,452,003$1,942 ▲0.1%65,0540.2%ETF
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,419,8930.0%58,8680.2%ETF
AVNM
Avantis All International Markets Equity ETF
$1,375,771$1,375,771 ▲New Holding16,5660.2%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$1,229,837$6,628 ▲0.5%24,4940.1%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,170,476$46,240 ▼-3.8%5,4170.1%ETF
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,133,411$12,580 ▼-1.1%47,0300.1%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,110,326$1,898 ▲0.2%18,7210.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$1,090,8830.0%7,5090.1%Consumer Staples
The Home Depot, Inc. stock logo
HD
Home Depot
$1,079,0710.0%3,7930.1%Consumer Discretionary
EXXONMOBIL HOLDINGS CORP
$1,072,677$1,072,677 ▲New Holding6,5910.1%COM SHS
Phillips 66 stock logo
PSX
Phillips 66
$1,027,3670.0%4,0240.1%Energy
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$988,4660.0%40,7780.1%ETF
Rhythm Pharmaceuticals, Inc. stock logo
RYTM
Rhythm Pharmaceuticals
$952,1500.0%10,0000.1%Healthcare
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$902,4980.0%5,6290.1%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$894,783$363,569 ▲68.4%2,6260.1%Communication Services
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$860,9340.0%3,2520.1%Healthcare
RTX Corporation stock logo
RTX
RTX
$847,6780.0%4,5660.1%Industrials
WALMART INC
$775,451$10,600 ▼-1.3%7,4620.1%COM
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$730,1380.0%5,3020.1%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$719,588$1,405 ▲0.2%2,0490.1%Technology
Duke Energy Corporation stock logo
DUK
Duke Energy
$682,8060.0%5,9890.1%Utilities
Eaton Corporation, PLC stock logo
ETN
Eaton
$659,1750.0%1,5340.1%Industrials
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$633,040$24,593 ▼-3.7%6950.1%Consumer Staples
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$623,9610.0%4,2940.1%Healthcare
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$595,9120.0%2,5540.1%ETF
SPROTT ASSET MANAGEMENT LP
$593,2670.0%14,2820.1%PHYSICAL GOLD AN
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$571,417$57,187 ▲11.1%6,3750.1%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$561,580$387,042 ▲221.8%3,0470.1%Consumer Discretionary
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$551,9090.0%1,2680.1%Industrials
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$533,3420.0%1,6120.1%Finance
Caterpillar Inc. stock logo
CAT
Caterpillar
$522,9600.0%6450.1%Industrials
Amgen Inc. stock logo
AMGN
Amgen
$516,7420.0%1,2260.1%Healthcare
NVIDIA Corporation stock logo
NVDA
NVIDIA
$510,468$32,889 ▲6.9%2,2350.1%Technology
SPROTT ASSET MANAGEMENT LP
$479,2750.0%15,3270.1%PHYSICAL GOLD TR
Chevron Corporation stock logo
CVX
Chevron
$470,203$204 ▲0.0%2,3030.1%Energy
Kinder Morgan, Inc. stock logo
KMI
Kinder Morgan
$459,484$3,166 ▲0.7%15,2400.1%Energy
Capital Group Core Plus Income ETF stock logo
CGCP
Capital Group Core Plus Income ETF
$453,826$2,752 ▲0.6%21,4370.1%ETF
Micron Technology, Inc. stock logo
MU
Micron Technology
$448,5280.0%4210.1%Technology
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$440,6320.0%1,1570.0%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$437,086$16,276 ▼-3.6%12,1650.0%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$436,428$581 ▲0.1%2,2530.0%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$433,9690.0%4,3910.0%Healthcare
EFIV
SPDR S&P 500 ESG ETF
$427,187$963 ▲0.2%5,7680.0%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$409,9230.0%3540.0%Healthcare
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$404,2490.0%11,1580.0%ETF
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$382,2690.0%1,3650.0%Technology
International Business Machines Corporation stock logo
IBM
International Business Machines
$378,4070.0%1,7210.0%Technology
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$357,8870.0%1,7200.0%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$351,139$2,222 ▲0.6%1,5800.0%ETF
Vanguard Total World Stock ETF stock logo
VT
Vanguard Total World Stock ETF
$344,094$78,131 ▲29.4%2,1800.0%ETF
iShares Broad USD High Yield Corporate Bond ETF stock logo
USHY
iShares Broad USD High Yield Corporate Bond ETF
$337,018$40,721 ▼-10.8%9,4350.0%ETF
General Mills, Inc. stock logo
GIS
General Mills
$335,7610.0%10,4400.0%Consumer Staples
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$327,4000.0%3,9460.0%ETF
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$323,915$105 ▲0.0%3,0980.0%ETF
Dover Corporation stock logo
DOV
Dover
$312,8160.0%1,6720.0%Industrials

Showing largest 100 holdings. View all holdings.
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