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Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2026)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $878.51 million in total holdings as of June 30, 2026.
  • Cannon Financial Strategists, Inc. owns shares of 133 different stocks, but just 13 companies or ETFs make up 80% of its holdings.
  • Approximately 8.84% of the portfolio was purchased this quarter.
  • About 0.88% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 109 new stocks and bought additional shares in 49 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 29 stocks and completely divested from 4 stocks this quarter.

Largest New Holdings this Quarter

88521L207 - THORNBURG ETF TR
$3,879,920 Holding
14020Y607 - CAPITAL GRP FIXED INCM ETF T
$3,612,613 Holding
464287887 - iShares S&P Small-Cap 600 Growth ETF
$1,005,339 Holding
75513E101 - RTX
$866,307 Holding
464287705 - iShares S&P Mid-Cap 400 Value ETF
$783,264 Holding

Largest Purchases this Quarter

Vanguard Growth ETF
330,093 shares (about $28.43M)
Dimensional International Core Equity 2 ETF
148,175 shares (about $5.52M)
Capital Group Municipal Income ETF
156,810 shares (about $4.31M)
THORNBURG ETF TR
153,054 shares (about $3.88M)
SPDR Portfolio S&P 500 Growth ETF
30,730 shares (about $3.66M)

Largest Sales this Quarter

iShares Ultra Short-Term Bond Active ETF
40,798 shares (about $2.06M)
Avantis Emerging Markets Equity ETF
14,090 shares (about $1.36M)
CAPITAL GRP FIXED INCM ETF T
30,255 shares (about $792.08K)
SPDR S&P 600 Small Cap Value ETF
6,917 shares (about $754.71K)
Vanguard S&P Small-Cap 600 Value ETF
3,232 shares (about $379.21K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$134,271,992$5,521,000 â–²4.3%3,603,65015.3%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$109,234,161$754,714 â–¼-0.7%1,001,13812.4%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$108,784,730$3,656,564 â–²3.5%914,23412.4%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$103,098,249$20,796 â–²0.0%1,130,33911.7%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$53,426,208$2,998,432 â–²5.9%696,5616.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$34,099,172$28,434,181 â–²501.9%395,8583.9%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$31,555,300$1,953,529 â–²6.6%1,228,7893.6%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$31,044,060$1,359,546 â–¼-4.2%321,7333.5%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$26,484,912$427,767 â–²1.6%71,5733.0%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$24,070,199$685,770 â–²2.9%269,8452.7%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$19,069,792$854,556 â–²4.7%197,7372.2%ETF
CAPITAL GRP FIXED INCM ETF T
$17,589,838$792,076 â–¼-4.3%671,8812.0%CORE BOND ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$17,111,388$379,210 â–¼-2.2%145,8401.9%ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$14,103,831$213,238 â–²1.5%212,2471.6%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$9,438,134$2,063,564 â–¼-17.9%186,5981.1%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$8,737,437$8,443 â–¼-0.1%96,2381.0%ETF
Capital Group Municipal Income ETF stock logo
CGMU
Capital Group Municipal Income ETF
$8,399,899$4,307,577 â–²105.3%305,7841.0%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$8,389,648$143,120 â–²1.7%34,5271.0%ETF
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$4,979,736$53,171 â–²1.1%103,2070.6%ETF
CocaCola Company (The) stock logo
KO
CocaCola
$4,484,9180.0%55,1850.5%Consumer Staples
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$4,026,091$39,308 â–¼-1.0%109,2860.5%ETF
THORNBURG ETF TR
$3,879,920$3,879,920 â–²New Holding153,0540.4%MULTI SECTOR BD
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$3,762,572$10,190 â–²0.3%18,8310.4%ETF
CAPITAL GRP FIXED INCM ETF T
$3,612,613$3,612,613 â–²New Holding136,9190.4%SHOR DUR MUN ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$3,249,571$5,991 â–¼-0.2%4,3390.4%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,172,142$223,464 â–²7.6%62,7150.4%ETF
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$3,159,938$155,382 â–²5.2%72,4590.4%ETF
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$3,157,997$1,975,209 â–²167.0%72,4120.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,895,672$6,868 â–²0.2%4,2160.3%ETF
CGSD
Capital Group Short Duration Income ETF
$2,858,209$856,009 â–²42.8%111,0850.3%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$2,791,077$1,068,786 â–²62.1%25,5060.3%ETF
DFAE
Dimensional Emerging Core Equity Market ETF
$2,760,168$95,820 â–¼-3.4%68,6440.3%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$2,725,496$356,332 â–¼-11.6%25,3250.3%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$2,548,193$1,601,807 â–²169.3%6,8310.3%Technology
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,467,403$1,822,086 â–²282.4%19,8710.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,379,3540.0%4,7550.3%Finance
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$2,356,483$18,289 â–¼-0.8%18,9400.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$2,204,184$117,975 â–¼-5.1%2,9520.3%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$2,106,064$1,057,184 â–²100.8%8,3690.2%Healthcare
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,952,430$1,368 â–¼-0.1%22,8380.2%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,847,397$8,185 â–²0.4%46,7220.2%ETF
Southern Company (The) stock logo
SO
Southern
$1,633,522$128,829 â–¼-7.3%17,0670.2%Utilities
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,605,133$129,890 â–²8.8%22,5280.2%ETF
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,453,832$8,263 â–²0.6%63,5140.2%ETF
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,453,305$8,590 â–²0.6%64,9670.2%ETF
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,425,779$9,325 â–²0.7%58,8680.2%ETF
Apple Inc. stock logo
AAPL
Apple
$1,417,318$128,768 â–²10.0%4,8980.2%Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$1,337,715$1,763 â–¼-0.1%3,7930.2%Consumer Discretionary
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$1,227,595$1,058 â–²0.1%24,3620.1%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,227,245$8,282 â–²0.7%5,6310.1%ETF
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,172,624$182,631 â–¼-13.5%47,5520.1%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,115,546$3,940 â–²0.4%18,6890.1%ETF
Rhythm Pharmaceuticals, Inc. stock logo
RYTM
Rhythm Pharmaceuticals
$1,110,3000.0%10,0000.1%Healthcare
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$1,101,0950.0%7,5090.1%Consumer Staples
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$1,005,339$1,005,339 â–²New Holding5,6290.1%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$988,058$5,864 â–²0.6%40,7780.1%ETF
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$901,115$3,965 â–¼-0.4%6,5910.1%Energy
RTX Corporation stock logo
RTX
RTX
$866,307$866,307 â–²New Holding4,5660.1%Industrials
WALMART INC
$856,699$2,945 â–¼-0.3%7,5640.1%COM
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$825,910$126,985 â–²18.2%3,2520.1%Healthcare
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$783,264$783,264 â–²New Holding5,3020.1%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$772,499$772,499 â–²New Holding2,0450.1%Technology
Duke Energy Corporation stock logo
DUK
Duke Energy
$758,088$111,897 â–¼-12.9%5,9890.1%Utilities
Caterpillar Inc. stock logo
CAT
Caterpillar
$686,861$686,861 â–²New Holding6450.1%Industrials
Phillips 66 stock logo
PSX
Phillips 66
$680,257$680,257 â–²New Holding4,0240.1%Energy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$675,773$416,508 â–²160.6%7220.1%Consumer Staples
Eaton Corporation, PLC stock logo
ETN
Eaton
$653,668$653,668 â–²New Holding1,5340.1%Industrials
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$627,6590.0%1,2680.1%Industrials
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$604,3670.0%2,5540.1%ETF
SPROTT ASSET MANAGEMENT LP
$574,5570.0%14,2820.1%PHYSICAL GOLD AN
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$553,266$86,698 â–¼-13.5%5,7370.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$551,779$13,621 â–²2.5%4,2940.1%Healthcare
Alphabet Inc. stock logo
GOOG
Alphabet
$550,8410.0%1,5590.1%Communication Services
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$527,700$327 â–²0.1%1,6120.1%Finance
Corning Incorporated stock logo
GLW
Corning
$518,012$518,012 â–²New Holding2,0280.1%Technology
Micron Technology, Inc. stock logo
MU
Micron Technology
$486,083$486,083 â–²New Holding4210.1%Technology
Kinder Morgan, Inc. stock logo
KMI
Kinder Morgan
$483,869$1,758 â–¼-0.4%15,1350.1%Energy
International Business Machines Corporation stock logo
IBM
International Business Machines
$483,834$139,162 â–²40.4%1,7210.1%Technology
Capital Group Core Plus Income ETF stock logo
CGCP
Capital Group Core Plus Income ETF
$474,937$5,729 â–²1.2%21,3070.1%ETF
SPROTT ASSET MANAGEMENT LP
$462,4160.0%15,3270.1%PHYSICAL GOLD TR
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$444,420$1,688 â–²0.4%19,2140.1%ETF
Amgen Inc. stock logo
AMGN
Amgen
$443,9340.0%1,2260.1%Healthcare
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$426,984$14,957 â–²3.6%12,6180.0%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$426,2160.0%1,1570.0%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$425,140$2,402 â–¼-0.6%3540.0%Healthcare
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$423,142$5,642 â–²1.4%2,2500.0%ETF
EFIV
SPDR S&P 500 ESG ETF
$419,6760.0%5,7550.0%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$418,390$58,427 â–²16.2%2,0910.0%Technology
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$406,8090.0%1,3650.0%Technology
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$398,445$2,541 â–²0.6%4,3910.0%Healthcare
iShares Broad USD High Yield Corporate Bond ETF stock logo
USHY
iShares Broad USD High Yield Corporate Bond ETF
$391,487$391,487 â–²New Holding10,5750.0%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$390,859$8,968 â–¼-2.2%11,1580.0%ETF
Chevron Corporation stock logo
CVX
Chevron
$381,525$497 â–¼-0.1%2,3020.0%Energy
Dover Corporation stock logo
DOV
Dover
$375,078$375,078 â–²New Holding1,6720.0%Industrials
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$366,0590.0%1,7200.0%ETF
General Mills, Inc. stock logo
GIS
General Mills
$363,324$58,292 â–²19.1%10,4400.0%Consumer Staples
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$344,505$44,764 â–²14.9%1,5700.0%ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$330,4780.0%3,9460.0%ETF
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$329,776$68,255 â–¼-17.1%3,0970.0%ETF
SPACE EXPLORATION TECHN CORP
$316,262$316,262 â–²New Holding1,8510.0%CLASS A COM STK

Showing largest 100 holdings. View all holdings.
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