Center For Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Center For Financial Planning, Inc.

Investment Activity

Center For Financial Planning, Inc. has $691.70 million in total holdings as of June 30, 2024.
Center For Financial Planning, Inc. owns shares of 585 different stocks, but just 14 companies or ETFs make up 80% of its holdings.
Approximately 3.14% of the portfolio was purchased this quarter.
About 0.81% of the portfolio was sold this quarter.
This quarter, Center For Financial Planning, Inc. has purchased 608 new stocks and bought additional shares in 75 stocks.
Center For Financial Planning, Inc. sold shares of 82 stocks and completely divested from 50 stocks this quarter.

Largest Holdings

Vanguard S&P 500 ETF: $262,724,518
iShares Core MSCI EAFE ETF: $74,448,488
iShares Core U.S. Aggregate Bond ETF: $47,950,199
Vanguard Small-Cap Value ETF: $44,880,501
Vanguard Small-Cap ETF: $31,761,460

Largest New Holdings this Quarter

iShares Core Growth Allocation ETF: $185,575 Holding
SOLVENTUM CORP: $106,554 Holding
HEICO: $52,102 Holding
GE VERNOVA INC: $48,195 Holding
abrdn Physical Gold Shares ETF: $46,662 Holding

Largest Purchases this Quarter

Vanguard S&P 500 ETF: 20,025 shares (about $10.02M)
iShares Core U.S. Aggregate Bond ETF: 67,863 shares (about $6.59M)
Vanguard Small-Cap ETF: 4,833 shares (about $1.05M)
iShares Core MSCI EAFE ETF: 13,801 shares (about $1.00M)
NVIDIA: 5,121 shares (about $632.65K)

Largest Sales this Quarter

iShares MSCI USA Quality Factor ETF: 17,458 shares (about $2.98M)
PPL: 8,916 shares (about $246.53K)
Broadcom: 149 shares (about $239.22K)
EastGroup Properties: 1,050 shares (about $178.61K)
EOG Resources: 1,000 shares (about $126K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
VOO Vanguard S&P 500 ETF	$262,724,518	$10,015,112 ▲	4.0%	525,312	38.0%	ETF
IEFA iShares Core MSCI EAFE ETF	$74,448,488	$1,002,504 ▲	1.4%	1,024,897	10.8%	ETF
AGG iShares Core U.S. Aggregate Bond ETF	$47,950,199	$6,587,468 ▲	15.9%	493,975	6.9%	Finance
VBR Vanguard Small-Cap Value ETF	$44,880,501	$357,921 ▲	0.8%	245,894	6.5%	ETF
VB Vanguard Small-Cap ETF	$31,761,460	$1,053,788 ▲	3.4%	145,668	4.6%	ETF
VWO Vanguard FTSE Emerging Markets ETF	$23,458,804	$323,255 ▲	1.4%	536,079	3.4%	ETF
QUAL iShares MSCI USA Quality Factor ETF	$16,914,650	$2,981,131 ▼	-15.0%	99,055	2.4%	ETF
MSFT Microsoft	$13,705,638	$81,344 ▼	-0.6%	30,665	2.0%	Computer and Technology
BRK.A Berkshire Hathaway	$11,632,579		0.0%	19	1.7%	Finance
VXUS Vanguard Total International Stock ETF	$8,689,842	$54,692 ▲	0.6%	144,110	1.3%	ETF
AAPL Apple	$6,527,014	$14,954 ▲	0.2%	30,990	0.9%	Computer and Technology
BRK.B Berkshire Hathaway	$5,532,480	$52,884 ▼	-0.9%	13,600	0.8%	Finance
AMZN Amazon.com	$4,869,900	$112,858 ▼	-2.3%	25,200	0.7%	Retail/Wholesale
GOOG Alphabet	$4,013,047	$28,063 ▼	-0.7%	21,879	0.6%	Computer and Technology
JPM JPMorgan Chase & Co.	$3,651,384	$7,281 ▲	0.2%	18,053	0.5%	Finance
SPY SPDR S&P 500 ETF Trust	$3,395,063	$52,248 ▼	-1.5%	6,238	0.5%	Finance
VBK Vanguard Small-Cap Growth ETF	$3,394,335	$91,549 ▼	-2.6%	13,570	0.5%	ETF
PG Procter & Gamble	$3,253,674	$6,102 ▼	-0.2%	19,729	0.5%	Consumer Staples
VUG Vanguard Growth ETF	$3,112,138		0.0%	8,321	0.4%	ETF
RJF Raymond James	$2,967,001	$22,003 ▼	-0.7%	24,003	0.4%	Finance
ABBV AbbVie	$2,580,519	$18,353 ▲	0.7%	15,045	0.4%	Medical
NEE NextEra Energy	$2,478,634	$73,005 ▲	3.0%	35,004	0.4%	Utilities
IJH iShares Core S&P Mid-Cap ETF	$2,349,754	$7,549 ▲	0.3%	40,153	0.3%	ETF
TMO Thermo Fisher Scientific	$2,271,724		0.0%	4,108	0.3%	Medical
VGT Vanguard Information Technology ETF	$2,260,810	$46,704 ▲	2.1%	3,921	0.3%	ETF
JNJ Johnson & Johnson	$2,243,739	$13,885 ▼	-0.6%	15,351	0.3%	Medical
CL Colgate-Palmolive	$2,163,895		0.0%	22,299	0.3%	Consumer Staples
CVX Chevron	$2,121,149	$23,619 ▼	-1.1%	13,561	0.3%	Oils/Energy
MSI Motorola Solutions	$2,046,065	$28,182 ▲	1.4%	5,300	0.3%	Computer and Technology
CRM Salesforce	$1,976,595	$2,828 ▲	0.1%	7,688	0.3%	Computer and Technology
MCK McKesson	$1,972,304		0.0%	3,377	0.3%	Medical
EAGG iShares ESG Aware U.S. Aggregate Bond ETF	$1,963,663	$90,329 ▲	4.8%	42,130	0.3%	ETF
MRK Merck & Co., Inc.	$1,877,180	$24,141 ▲	1.3%	15,163	0.3%	Medical
ABT Abbott Laboratories	$1,854,171		0.0%	17,844	0.3%	Medical
VTI Vanguard Total Stock Market ETF	$1,812,381		0.0%	6,775	0.3%	ETF
SYK Stryker	$1,811,151	$681 ▼	0.0%	5,323	0.3%	Medical
XOM Exxon Mobil	$1,809,596	$6,447 ▲	0.4%	15,719	0.3%	Oils/Energy
HD Home Depot	$1,791,238	$21,345 ▲	1.2%	5,203	0.3%	Retail/Wholesale
VTV Vanguard Value ETF	$1,767,398		0.0%	11,018	0.3%	ETF
PEP PepsiCo	$1,709,203		0.0%	10,363	0.2%	Consumer Staples
AXP American Express	$1,667,624		0.0%	7,202	0.2%	Finance
KO Coca-Cola	$1,535,493		0.0%	24,124	0.2%	Consumer Staples
VV Vanguard Large-Cap ETF	$1,430,496	$6,739 ▼	-0.5%	5,731	0.2%	ETF
CSCO Cisco Systems	$1,424,205	$6,746 ▼	-0.5%	29,977	0.2%	Computer and Technology
ETN Eaton	$1,418,636	$16,620 ▲	1.2%	4,524	0.2%	Industrial Products
AVGO Broadcom	$1,412,867	$239,224 ▼	-14.5%	880	0.2%	Computer and Technology
GOOGL Alphabet	$1,397,832	$54,281 ▲	4.0%	7,674	0.2%	Computer and Technology
VSS Vanguard FTSE All-World ex-US Small-Cap ETF	$1,322,524	$29,961 ▲	2.3%	11,256	0.2%	ETF
VO Vanguard Mid-Cap ETF	$1,233,742		0.0%	5,096	0.2%	ETF
UNP Union Pacific	$1,169,800	$10,635 ▲	0.9%	5,170	0.2%	Transportation
ITW Illinois Tool Works	$1,157,550		0.0%	4,885	0.2%	Industrial Products
IJR iShares Core S&P Small-Cap ETF	$1,148,835	$47,677 ▼	-4.0%	10,771	0.2%	ETF
PRF Invesco FTSE RAFI US 1000 ETF	$956,508	$31,347 ▼	-3.2%	25,204	0.1%	ETF
SPGI S&P Global	$940,168		0.0%	2,108	0.1%	Business Services
F Ford Motor	$939,951	$6,784 ▼	-0.7%	74,956	0.1%	Auto/Tires/Trucks
AMT American Tower	$929,720		0.0%	4,783	0.1%	Finance
ADC Agree Realty	$918,818		0.0%	14,834	0.1%	Finance
VEA Vanguard FTSE Developed Markets ETF	$900,557	$84,457 ▼	-8.6%	18,223	0.1%	ETF
OMC Omnicom Group	$853,496	$17,581 ▼	-2.0%	9,515	0.1%	Business Services
EMR Emerson Electric	$848,453		0.0%	7,702	0.1%	Industrial Products
MCD McDonald's	$835,876		0.0%	3,280	0.1%	Retail/Wholesale
MMM 3M	$834,995		0.0%	8,171	0.1%	Multi-Sector Conglomerates
GIS General Mills	$802,770		0.0%	12,690	0.1%	Consumer Staples
DHR Danaher	$787,278		0.0%	3,151	0.1%	Multi-Sector Conglomerates
IWN iShares Russell 2000 Value ETF	$743,224		0.0%	4,880	0.1%	ETF
DFUS Dimensional U.S. Equity ETF	$716,970		0.0%	12,183	0.1%	ETF
MPC Marathon Petroleum	$707,533	$23,249 ▲	3.4%	4,078	0.1%	Oils/Energy
NVDA NVIDIA	$700,843	$632,649 ▲	927.7%	5,673	0.1%	Computer and Technology
PGR Progressive	$698,737		0.0%	3,364	0.1%	Finance
CB Chubb	$697,157	$21,683 ▲	3.2%	2,733	0.1%	Finance
LLY Eli Lilly and Company	$688,995	$5,432 ▲	0.8%	761	0.1%	Medical
TT Trane Technologies	$686,258	$1,974 ▲	0.3%	2,086	0.1%	Business Services
WMT Walmart	$685,090	$23,292 ▲	3.5%	10,118	0.1%	Retail/Wholesale
TSLA Tesla	$670,814		0.0%	3,390	0.1%	Auto/Tires/Trucks
IWR iShares Russell Mid-Cap ETF	$667,558	$16,217 ▼	-2.4%	8,233	0.1%	ETF
RBLX Roblox	$659,436	$14,884 ▲	2.3%	17,722	0.1%	Consumer Discretionary
IWM iShares Russell 2000 ETF	$655,335		0.0%	3,230	0.1%	Finance
VZ Verizon Communications	$642,503	$23,218 ▼	-3.5%	15,580	0.1%	Computer and Technology
IJS iShares S&P Small-Cap 600 Value ETF	$639,259		0.0%	6,572	0.1%	ETF
VDE Vanguard Energy ETF	$630,962	$4,975 ▲	0.8%	4,946	0.1%	ETF
PM Philip Morris International	$560,153		0.0%	5,528	0.1%	Consumer Staples
DOV Dover	$554,704		0.0%	3,074	0.1%	Industrial Products
DTE DTE Energy	$549,128	$2,775 ▼	-0.5%	4,947	0.1%	Utilities
NXPI NXP Semiconductors	$532,063	$2,153 ▲	0.4%	1,977	0.1%	Computer and Technology
APD Air Products and Chemicals	$531,325	$12,128 ▲	2.3%	2,059	0.1%	Basic Materials
IBM International Business Machines	$529,476	$23,179 ▼	-4.2%	3,061	0.1%	Computer and Technology
DFUV Dimensional US Marketwide Value ETF	$518,993		0.0%	13,216	0.1%	ETF
VTEB Vanguard Tax-Exempt Bond ETF	$503,506	$38,334 ▼	-7.1%	10,048	0.1%	ETF
META Meta Platforms	$498,170	$2,521 ▲	0.5%	988	0.1%	Computer and Technology
SCHV Schwab U.S. Large-Cap Value ETF	$482,335		0.0%	6,511	0.1%	ETF
QQQ Invesco QQQ	$480,069	$16,769 ▼	-3.4%	1,002	0.1%	Finance
IVV iShares Core S&P 500 ETF	$473,902	$87,557 ▼	-15.6%	866	0.1%	ETF
AMD Advanced Micro Devices	$470,896		0.0%	2,903	0.1%	Computer and Technology
PFE Pfizer	$468,104	$13,766 ▼	-2.9%	16,730	0.1%	Medical
MDT Medtronic	$439,731	$17,473 ▲	4.1%	5,587	0.1%	Medical
UPS United Parcel Service	$427,246		0.0%	3,122	0.1%	Transportation
UNH UnitedHealth Group	$417,164	$1,528 ▲	0.4%	819	0.1%	Medical
CMCSA Comcast	$413,530	$12,570 ▲	3.1%	10,560	0.1%	Consumer Discretionary
EFV iShares MSCI EAFE Value ETF	$403,688	$14,851 ▼	-3.5%	7,611	0.1%	ETF
IWF iShares Russell 1000 Growth ETF	$400,232	$15,674 ▼	-3.8%	1,098	0.1%	ETF