Friday Financial Top Holdings and 13F Report (2025) About Friday FinancialInvestment ActivityFriday Financial has $167.13 million in total holdings as of March 31, 2025.Friday Financial owns shares of 71 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 16.14% of the portfolio was purchased this quarter.About 1.67% of the portfolio was sold this quarter.This quarter, Friday Financial has purchased 65 new stocks and bought additional shares in 34 stocks.Friday Financial sold shares of 7 stocks and completely divested from 1 stock this quarter.Largest Holdings iShares Core S&P Total U.S. Stock Market ETF $37,894,118Schwab U.S. Large-Cap Growth ETF $12,746,648Vanguard Intermediate-Term Treasury Index ETF $8,811,434EA Bridgeway Omni Small-Cap Value ETF $8,675,282iShares Core MSCI International Developed Markets ETF $6,782,651 Largest New Holdings this Quarter 902788108 - UMB Financial $2,423,759 Holding931142103 - Walmart $537,932 Holding74762E102 - Quanta Services $455,359 Holding594972408 - Strategy $403,177 Holding023135106 - Amazon.com $275,590 Holding Largest Purchases this Quarter iShares Core S&P Total U.S. Stock Market ETF 40,563 shares (about $5.00M)Apple 11,814 shares (about $2.65M)UMB Financial 23,767 shares (about $2.42M)Vanguard Intermediate-Term Treasury Index ETF 33,864 shares (about $2.01M)EA Bridgeway Omni Small-Cap Value ETF 74,937 shares (about $1.48M) Largest Sales this Quarter VanEck High Yield Muni ETF 4,897 shares (about $250.19K)Vanguard Small-Cap Growth ETF 312 shares (about $80.25K)iShares Russell Mid-Cap Value ETF 438 shares (about $55.88K)SPDR S&P 600 Small Cap Growth ETF 209 shares (about $17.66K)SPDR S&P 600 Small Cap Value ETF 90 shares (about $7.16K) Sector Allocation Over TimeMap of 500 Largest Holdings ofFriday Financial Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorITOTiShares Core S&P Total U.S. Stock Market ETF$37,894,118$5,003,040 ▲15.2%307,23322.7%ETFSCHGSchwab U.S. Large-Cap Growth ETF$12,746,648$379,761 ▲3.1%500,6547.6%ETFVGITVanguard Intermediate-Term Treasury Index ETF$8,811,434$2,007,119 ▲29.5%148,6665.3%ETFBSVOEA Bridgeway Omni Small-Cap Value ETF$8,675,282$1,477,758 ▲20.5%439,9235.2%ETFIDEViShares Core MSCI International Developed Markets ETF$6,782,651$1,354,147 ▲24.9%97,9024.1%ETFCWISPDR MSCI ACWI ex-US ETF$6,626,9340.0%223,0544.0%ETFDFSDDimensional Short-Duration Fixed Income ETF$6,429,609$994,356 ▲18.3%135,1613.8%ETFSCHVSchwab U.S. Large-Cap Value ETF$6,196,930$123,405 ▲2.0%231,7483.7%ETFAVDVAvantis International Small Cap Value ETF$6,137,974$1,292,183 ▲26.7%87,9243.7%ETFSCHDSchwab US Dividend Equity ETF$5,814,156$286,894 ▲5.2%208,6173.5%ETFDFEMDimensional Emerging Markets Core Equity 2 ETF$5,427,619$1,254,494 ▲30.1%203,4343.2%ETFVTIPVanguard Short-Term Inflation-Protected Securities ETF$4,363,454$698,780 ▲19.1%87,6902.6%ManufacturingAAPLApple$3,784,269$2,645,093 ▲232.2%16,9022.3%Computer and TechnologyVIGVanguard Dividend Appreciation ETF$3,060,308$30,973 ▲1.0%15,7101.8%ETFSCHFSchwab International Equity ETF$3,022,721$31,195 ▲1.0%151,7431.8%ETFSPYVSPDR Portfolio S&P 500 Value ETF$2,656,714$2,667 ▼-0.1%51,8081.6%ETFUMBFUMB Financial$2,423,759$2,423,759 ▲New Holding23,7671.5%FinanceVTIVanguard Total Stock Market ETF$2,139,937$1,244,382 ▲139.0%7,6991.3%ETFDUHPDimensional US High Profitability ETF$2,004,936$561,787 ▲38.9%60,0461.2%ETFDIHPDimensional International High Profitability ETF$1,970,878$661,873 ▲50.6%72,8741.2%ETFAVUVAvantis U.S. Small Cap Value ETF$1,765,157$551,589 ▲45.5%19,8601.1%ETFIWFiShares Russell 1000 Growth ETF$1,743,6860.0%4,7531.0%ETFVXUSVanguard Total International Stock ETF$1,572,6760.0%25,1870.9%ETFHYMBSPDR Nuveen Bloomberg High Yield Municipal Bond ETF$1,224,039$97,152 ▲8.6%48,3810.7%ETFIWPiShares Russell Mid-Cap Growth ETF$1,160,1250.0%9,6220.7%ETFSLYGSPDR S&P 600 Small Cap Growth ETF$1,147,797$17,658 ▼-1.5%13,5850.7%ETFTSLATesla$1,035,467$557,885 ▲116.8%3,6620.6%Auto/Tires/TrucksVWOVanguard FTSE Emerging Markets ETF$995,9460.0%21,9130.6%ETFHYDVanEck High Yield Muni ETF$908,636$250,188 ▼-21.6%17,7850.5%ETFVOEVanguard Mid-Cap Value ETF$869,023$162 ▼0.0%5,3650.5%ETFIEMGiShares Core MSCI Emerging Markets ETF$849,217$1,465 ▲0.2%15,6480.5%ETFFMBFirst Trust Managed Municipal ETF$838,8410.0%16,6140.5%ManufacturingVBRVanguard Small-Cap Value ETF$767,7030.0%4,0480.5%ETFVBKVanguard Small-Cap Growth ETF$745,623$80,246 ▼-9.7%2,8990.4%ETFISHARES BITCOIN TRUST ETF$710,960$147,736 ▲26.2%14,3890.4%SHS BEN INTDFNMDimensional National Municipal Bond ETF$674,8180.0%14,1590.4%ETFBRK.BBerkshire Hathaway$647,415$172,070 ▲36.2%1,2040.4%FinanceEEMiShares MSCI Emerging Markets ETF$642,9590.0%14,6460.4%FinanceIVWiShares S&P 500 Growth ETF$632,1400.0%6,7030.4%ETFJMUBJPMorgan Municipal ETF$557,9180.0%11,1740.3%ETFWMTWalmart$537,932$537,932 ▲New Holding5,9930.3%Retail/WholesaleVOTVanguard Mid-Cap Growth ETF$494,5640.0%1,9870.3%ETFQQQInvesco QQQ$471,1500.0%9900.3%FinanceJPMJPMorgan Chase & Co.$465,829$247,049 ▲112.9%1,8950.3%FinancePWRQuanta Services$455,359$455,359 ▲New Holding1,7210.3%ConstructionIWSiShares Russell Mid-Cap Value ETF$453,710$55,884 ▼-11.0%3,5560.3%ETFVYMIVanguard International High Dividend Yield ETF$438,424$2,518 ▲0.6%5,9210.3%ETFDGRWWisdomTree U.S. Quality Dividend Growth Fund$425,9080.0%5,3000.3%ManufacturingDEDeere & Company$404,738$174,805 ▲76.0%8590.2%IndustrialsMSTRStrategy$403,177$403,177 ▲New Holding1,2900.2%Computer and TechnologyIWNiShares Russell 2000 Value ETF$398,4090.0%2,6050.2%ETFIJKiShares S&P Mid-Cap 400 Growth ETF$396,1210.0%4,6380.2%ETFNVDANVIDIA$394,420$118,370 ▲42.9%3,5720.2%Computer and TechnologyMDYVSPDR S&P 400 Mid Cap Value ETF$385,196$12,991 ▲3.5%4,9220.2%ETFIBMInternational Business Machines$352,222$94,243 ▲36.5%1,4090.2%Computer and TechnologyDONWisdomTree U.S. MidCap Dividend Fund$351,741$25,110 ▲7.7%7,0040.2%FinanceMUBiShares National Muni Bond ETF$349,530$76,433 ▲28.0%3,3200.2%ETFMMITNYLI MacKay Shields Municipal Intermediate ETF$340,975$3,546 ▲1.1%14,2310.2%ETFSLYVSPDR S&P 600 Small Cap Value ETF$307,581$7,159 ▼-2.3%3,8670.2%ETFIVEiShares S&P 500 Value ETF$306,0640.0%1,6000.2%ETFMUNIPIMCO Intermediate Municipal Bond Exchange-Traded Fund$283,7240.0%5,5060.2%ETFAMZNAmazon.com$275,590$275,590 ▲New Holding1,4060.2%Retail/WholesaleDHSWisdomTree U.S. High Dividend Fund$270,888$25,574 ▲10.4%2,7540.2%FinanceSDYSPDR S&P Dividend ETF$258,8240.0%1,9020.2%ETFDISWalt Disney$257,433$257,433 ▲New Holding2,6300.2%Consumer DiscretionaryHMOPHartford Municipal Opportunities ETF$247,9910.0%6,4430.1%ETFXLPConsumer Staples Select Sector SPDR Fund$244,650$20,388 ▲9.1%3,0000.1%ETFMSFTMicrosoft$238,455$238,455 ▲New Holding6240.1%Computer and TechnologyGOOGAlphabet$229,7120.0%1,4460.1%Computer and TechnologyIJJiShares S&P Mid-Cap 400 Value ETF$209,5880.0%1,7240.1%ETFCMBMCambium Networks$18,0190.0%53,1860.0%Computer and TechnologyHTLFHeartland Financial USA$0$2,375,507 ▼-100.0%00.0%FinanceShowing largest 100 holdings. 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