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Friday Financial Top Holdings and 13F Report (2025)

About Friday Financial

Investment Activity

  • Friday Financial has $238.82 million in total holdings as of September 30, 2025.
  • Friday Financial owns shares of 91 different stocks, but just 21 companies or ETFs make up 80% of its holdings.
  • Approximately 12.02% of the portfolio was purchased this quarter.
  • About 0.29% of the portfolio was sold this quarter.
  • This quarter, Friday Financial has purchased 86 new stocks and bought additional shares in 45 stocks.
  • Friday Financial sold shares of 10 stocks and completely divested from 1 stock this quarter.

Largest New Holdings this Quarter

808524839 - Schwab U.S. Aggregate Bond ETF
$498,761 Holding
00162Q718 - ALPS International Sector Dividend Dogs ETF
$407,406 Holding
78464A664 - SPDR Portfolio Long Term Treasury ETF
$342,535 Holding
46641Q670 - JPMorgan Core Plus Bond ETF
$283,018 Holding

Largest Purchases this Quarter

Schwab International Equity ETF
114,515 shares (about $2.67M)
Schwab U.S. Large-Cap Growth ETF
74,546 shares (about $2.38M)
Schwab US Dividend Equity ETF
70,808 shares (about $1.93M)
EA Bridgeway Omni Small-Cap Value ETF
73,612 shares (about $1.67M)

Largest Sales this Quarter

Caterpillar
405 shares (about $193.25K)
JPMorgan Municipal ETF
2,353 shares (about $118.76K)
First Trust Managed Municipal ETF
1,460 shares (about $74.02K)
Apple
60 shares (about $15.28K)
Berkshire Hathaway
30 shares (about $15.08K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFriday Financial

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$54,352,939$6,894,488 14.5%373,17522.8%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$18,421,191$2,378,762 14.8%577,2867.7%ETF
EA Bridgeway Omni Small-Cap Value ETF stock logo
BSVO
EA Bridgeway Omni Small-Cap Value ETF
$12,984,246$1,667,407 14.7%573,2235.4%ETF
Vanguard Intermediate-Term Treasury ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury ETF
$11,032,133$1,186,133 12.0%183,7774.6%ETF
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$9,817,698$1,150,600 13.3%122,4614.1%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$8,528,807$836,081 10.9%95,7973.6%ETF
SPDR MSCI ACWI ex-US ETF stock logo
CWI
SPDR MSCI ACWI ex-US ETF
$8,302,5090.0%237,7583.5%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$8,043,593$1,378,680 20.7%276,3173.4%ETF
Dimensional Short-Duration Fixed Income ETF stock logo
DFSD
Dimensional Short-Duration Fixed Income ETF
$7,866,150$820,146 11.6%163,2323.3%ETF
Dimensional Emerging Markets Core Equity 2 ETF stock logo
DFEM
Dimensional Emerging Markets Core Equity 2 ETF
$7,540,683$715,770 10.5%235,1323.2%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$7,488,281$1,933,058 34.8%274,2963.1%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$6,115,656$2,665,909 77.3%262,7002.6%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$5,403,975$48,897 0.9%16,4672.3%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$5,135,603$450,202 9.6%101,4342.2%Manufacturing
Apple Inc. stock logo
AAPL
Apple
$4,645,169$15,278 -0.3%18,2431.9%Computer and Technology
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$3,600,025$158,606 4.6%16,6831.5%ETF
UMB Financial Corporation stock logo
UMBF
UMB Financial
$3,024,908$77,519 2.6%25,5591.3%Finance
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$2,913,567$45,426 1.6%52,6581.2%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$2,908,565$722,886 33.1%29,2231.2%ETF
Dimensional US High Profitability ETF stock logo
DUHP
Dimensional US High Profitability ETF
$2,512,234$148,021 6.3%66,5141.1%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,234,784$8,431 0.4%4,7710.9%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,996,422$146,185 7.9%27,1770.8%ETF
Dimensional International High Profitability ETF stock logo
DIHP
Dimensional International High Profitability ETF
$1,874,551$32,431 1.8%61,6730.8%ETF
SPDR Nuveen ICE High Yield Municipal Bond ETF stock logo
HYMB
SPDR Nuveen ICE High Yield Municipal Bond ETF
$1,812,261$811,122 81.0%72,6940.8%ETF
iShares Russell Mid-Cap Growth ETF stock logo
IWP
iShares Russell Mid-Cap Growth ETF
$1,769,729$399,460 29.2%12,4270.7%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$1,696,162$44,027 2.7%3,8140.7%Auto/Tires/Trucks
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$1,685,113$451,486 36.6%25,5630.7%ETF
SPDR S&P 600 Small Cap Growth ETF stock logo
SLYG
SPDR S&P 600 Small Cap Growth ETF
$1,441,245$273,216 23.4%15,2820.6%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$1,417,7100.0%11,7440.6%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,220,459$704 -0.1%22,5260.5%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$1,144,9070.0%14,1960.5%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$1,136,516$55,866 5.2%6,5100.5%ETF
ISHARES BITCOIN TRUST ETF
$1,128,530$94,835 9.2%17,3620.5%SHS BEN INT
VanEck High Yield Muni ETF stock logo
HYD
VanEck High Yield Muni ETF
$905,2570.0%17,7850.4%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$862,8000.0%2,8990.4%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$854,250$8,348 1.0%4,0930.4%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$851,245$65,495 8.3%4,5620.4%Computer and Technology
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$786,529$4,432 0.6%14,7290.3%Finance
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$785,6800.0%22,0140.3%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$758,386$77,664 11.4%10,0970.3%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$754,136$74,024 -8.9%14,8740.3%Manufacturing
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$751,8090.0%2,5590.3%ETF
Quanta Services, Inc. stock logo
PWR
Quanta Services
$749,686$4,973 -0.7%1,8090.3%Construction
Dimensional National Municipal Bond ETF stock logo
DFNM
Dimensional National Municipal Bond ETF
$705,354$46,685 7.1%14,7010.3%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$683,350$22,575 3.4%21,4620.3%ETF
Walmart Inc. stock logo
WMT
Walmart
$674,528$19,169 2.9%6,5450.3%Retail/Wholesale
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$649,966$6,623 -1.0%2,0610.3%Finance
iShares Russell Mid-Cap Value ETF stock logo
IWS
iShares Russell Mid-Cap Value ETF
$631,867$134,642 27.1%4,5240.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$605,299$15,082 -2.4%1,2040.3%Finance
Invesco QQQ stock logo
QQQ
Invesco QQQ
$594,066$7,201 -1.2%9900.2%Finance
iShares Russell 2000 Growth ETF stock logo
IWO
iShares Russell 2000 Growth ETF
$567,179$217,013 62.0%1,7720.2%ETF
Vanguard International High Dividend Yield ETF stock logo
VYMI
Vanguard International High Dividend Yield ETF
$509,528$3,049 0.6%6,0170.2%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$498,761$498,761 New Holding21,2510.2%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$493,1840.0%3,4990.2%ETF
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$475,854$95,588 25.1%5,7050.2%ETF
WisdomTree U.S. Quality Dividend Growth Fund stock logo
DGRW
WisdomTree U.S. Quality Dividend Growth Fund
$471,4880.0%5,3000.2%Manufacturing
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$468,0600.0%10,5920.2%ETF
JPMorgan Municipal ETF stock logo
JMUB
JPMorgan Municipal ETF
$463,718$118,756 -20.4%9,1880.2%ETF
WisdomTree U.S. MidCap Dividend Fund stock logo
DON
WisdomTree U.S. MidCap Dividend Fund
$461,600$95,291 26.0%8,8260.2%Finance
Deere & Company stock logo
DE
Deere & Company
$448,309$54,895 14.0%9800.2%Industrials
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$446,1780.0%3,5680.2%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$444,7260.0%4,6380.2%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$438,1200.0%1,3280.2%Computer and Technology
JPIB
JPMorgan International Bond Opportunities ETF
$430,042$430,042 New Holding8,7710.2%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$428,481$193,246 -31.1%8980.2%Industrials
Microsoft Corporation stock logo
MSFT
Microsoft
$428,097$7,765 -1.8%8270.2%Computer and Technology
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$421,161$20,156 5.0%2,3820.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$418,940$39,523 10.4%1,9080.2%Retail/Wholesale
Strategy Inc stock logo
MSTR
Strategy
$415,6510.0%1,2900.2%Computer and Technology
ALPS International Sector Dividend Dogs ETF stock logo
IDOG
ALPS International Sector Dividend Dogs ETF
$407,406$407,406 New Holding11,4440.2%ETF
International Business Machines Corporation stock logo
IBM
International Business Machines
$397,5630.0%1,4090.2%Computer and Technology
Alphabet Inc. stock logo
GOOG
Alphabet
$391,141$38,968 11.1%1,6060.2%Computer and Technology
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$351,5230.0%3,3010.1%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$342,8100.0%3,8670.1%ETF
SPDR Portfolio Long Term Treasury ETF stock logo
SPTL
SPDR Portfolio Long Term Treasury ETF
$342,535$342,535 New Holding12,7100.1%ETF
NYLI MacKay Shields Municipal Intermediate ETF stock logo
MMIT
NYLI MacKay Shields Municipal Intermediate ETF
$342,2170.0%14,0830.1%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$330,4160.0%1,6000.1%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$304,016$458 0.2%2,6550.1%Consumer Discretionary
PIMCO Intermediate Municipal Bond Exchange-Traded Fund stock logo
MUNI
PIMCO Intermediate Municipal Bond Exchange-Traded Fund
$287,8540.0%5,5060.1%ETF
Oracle Corporation stock logo
ORCL
Oracle
$286,3020.0%1,0180.1%Computer and Technology
JPMorgan Core Plus Bond ETF stock logo
JCPB
JPMorgan Core Plus Bond ETF
$283,018$283,018 New Holding5,9520.1%ETF
Goldman Sachs Physical Gold ETF stock logo
AAAU
Goldman Sachs Physical Gold ETF
$281,8590.0%7,3940.1%Finance
WisdomTree U.S. High Dividend Fund stock logo
DHS
WisdomTree U.S. High Dividend Fund
$277,4420.0%2,7540.1%Finance
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$266,4580.0%3,4000.1%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$266,3750.0%1,9020.1%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$243,0940.0%3,1130.1%ETF
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$223,6570.0%1,7240.1%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$206,7020.0%3,6200.1%ETF
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$203,761$203,761 New Holding3,0040.1%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$202,2500.0%2,9560.1%Computer and Technology
Cambium Networks Corporation stock logo
CMBM
Cambium Networks
$47,5640.0%53,1860.0%Computer and Technology
HMOP
Hartford Municipal Opportunities ETF
$0$246,638 -100.0%00.0%ETF

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