Horan Securities, Inc. Top Holdings and 13F Report (2025) About Horan Securities, Inc.Investment ActivityHoran Securities, Inc. has $264.32 million in total holdings as of March 31, 2025.Horan Securities, Inc. owns shares of 135 different stocks, but just 22 companies or ETFs make up 80% of its holdings.Approximately 5.97% of the portfolio was purchased this quarter.About 1.70% of the portfolio was sold this quarter.This quarter, Horan Securities, Inc. has purchased 129 new stocks and bought additional shares in 60 stocks.Horan Securities, Inc. sold shares of 54 stocks and completely divested from 5 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $126,213,662iShares Core S&P Small-Cap ETF $23,921,523iShares Core S&P Mid-Cap ETF $20,597,942Procter & Gamble $11,371,947Apple $4,874,854 Largest New Holdings this Quarter 922908744 - Vanguard Value ETF $625,190 Holding47804J206 - John Hancock Multifactor Mid Cap ETF $495,603 Holding98149E303 - SPDR Gold MiniShares Trust $465,041 Holding372460105 - Genuine Parts $246,501 Holding46434V613 - iShares Core Total USD Bond Market ETF $241,504 Holding Largest Purchases this Quarter iShares Core S&P 500 ETF 6,639 shares (about $3.73M)Procter & Gamble 18,874 shares (about $3.22M)Vanguard Dividend Appreciation ETF 4,184 shares (about $811.63K)iShares Core S&P Small-Cap ETF 7,326 shares (about $766.08K)iShares MSCI EAFE Value ETF 11,854 shares (about $698.67K) Largest Sales this Quarter Williams Companies 5,012 shares (about $299.50K)Apple 1,207 shares (about $268.11K)Walmart 1,933 shares (about $169.69K)Fiserv 766 shares (about $169.16K)Microsoft 415 shares (about $155.79K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoran Securities, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$126,213,662$3,730,461 ▲3.0%224,61947.8%ETFIJRiShares Core S&P Small-Cap ETF$23,921,523$766,079 ▲3.3%228,7619.1%ETFIJHiShares Core S&P Mid-Cap ETF$20,597,942$609,582 ▲3.0%353,0077.8%ETFPGProcter & Gamble$11,371,947$3,216,504 ▲39.4%66,7294.3%Consumer StaplesAAPLApple$4,874,854$268,110 ▼-5.2%21,9461.8%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$2,924,599$361 ▼0.0%8,0991.1%ETFMSFTMicrosoft$2,361,653$155,792 ▼-6.2%6,2910.9%Computer and TechnologyVTIVanguard Total Stock Market ETF$2,152,417$37,376 ▼-1.7%7,8320.8%ETFIWRiShares Russell Mid-Cap ETF$1,738,322$1,021 ▲0.1%20,4340.7%ETFVOOVanguard S&P 500 ETF$1,570,815$4,111 ▲0.3%3,0570.6%ETFEFViShares MSCI EAFE Value ETF$1,449,802$698,673 ▲93.0%24,5980.5%ETFMUBiShares National Muni Bond ETF$1,390,068$13,180 ▲1.0%13,1830.5%ETFQUALiShares MSCI USA Quality Factor ETF$1,285,446$459,869 ▲55.7%7,5220.5%ETFRLYSPDR SSgA Multi-Asset Real Return ETF$1,275,266$135,452 ▲11.9%44,6830.5%ETFJPMJPMorgan Chase & Co.$1,185,262$84,872 ▼-6.7%4,8320.4%FinanceSPYSPDR S&P 500 ETF Trust$1,180,107$3,915 ▲0.3%2,1100.4%FinanceJNJJohnson & Johnson$1,144,535$45,941 ▼-3.9%6,9010.4%MedicalVIGVanguard Dividend Appreciation ETF$1,117,156$811,631 ▲265.7%5,7590.4%ETFLCNBLCNB$1,107,706$44 ▲0.0%74,8960.4%FinanceLMTLockheed Martin$1,103,352$8,934 ▼-0.8%2,4700.4%AerospaceSPTSSPDR Portfolio Short Term Treasury ETF$1,068,550$49,328 ▼-4.4%36,5440.4%ETFIEIiShares 3-7 Year Treasury Bond ETF$1,058,843$48,317 ▲4.8%8,9630.4%ETFIWMiShares Russell 2000 ETF$1,001,839$2,194 ▲0.2%5,0220.4%FinanceIBDQiShares iBonds Dec 2025 Term Corporate ETF$994,533$4,854 ▼-0.5%39,5440.4%ETFAGGiShares Core U.S. Aggregate Bond ETF$990,482$75,970 ▲8.3%10,0130.4%FinanceEFGiShares MSCI EAFE Growth ETF$976,611$174,902 ▲21.8%9,7660.4%ETFIBDSiShares iBonds Dec 2027 Term Corporate ETF$970,793$8,511 ▼-0.9%40,1490.4%ETFIBDRiShares iBonds Dec 2026 Term Corporate ETF$969,934$7,650 ▼-0.8%40,0630.4%ETFGEGE Aerospace$962,961$5,604 ▲0.6%4,8110.4%IndustrialsIBDTiShares iBonds Dec 2028 Term Corporate ETF$952,924$8,942 ▼-0.9%37,7250.4%ETFHDHome Depot$909,990$33,350 ▼-3.5%2,4830.3%Retail/WholesaleUITBVictoryShares Core Intermediate Bond ETF$900,048$55,578 ▼-5.8%19,1740.3%ETFBRK.BBerkshire Hathaway$888,268$92,129 ▼-9.4%1,6680.3%FinanceIEFiShares 7-10 Year Treasury Bond ETF$863,149$19,741 ▲2.3%9,0510.3%ETFCSXCSX$846,8780.0%28,7760.3%TransportationCTASCintas$830,774$32,475 ▲4.1%4,0420.3%Business ServicesABBVAbbVie$805,019$8,591 ▼-1.1%3,8420.3%MedicalVUGVanguard Growth ETF$800,424$420,046 ▲110.4%2,1590.3%ETFIXUSiShares Core MSCI Total International Stock ETF$768,007$3,491 ▼-0.5%11,0010.3%ManufacturingRTXRTX$767,438$530 ▲0.1%5,7940.3%AerospaceEFAiShares MSCI EAFE ETF$720,4620.0%8,8150.3%FinanceCVXChevron$698,277$2,509 ▲0.4%4,1740.3%EnergyVWOVanguard FTSE Emerging Markets ETF$693,316$2,218 ▼-0.3%15,3190.3%ETFAVGOBroadcom$685,088$148,335 ▼-17.8%4,0920.3%Computer and TechnologyGOOGLAlphabet$672,832$136,236 ▼-16.8%4,3510.3%Computer and TechnologyIWDiShares Russell 1000 Value ETF$662,206$376 ▼-0.1%3,5190.3%ETFVEUVanguard FTSE All-World ex-US ETF$645,536$1,820 ▲0.3%10,6420.2%ETFWMTWalmart$644,512$169,687 ▼-20.8%7,3420.2%Retail/WholesaleVTVVanguard Value ETF$625,190$625,190 ▲New Holding3,6190.2%ETFETEnergy Transfer$608,013$9,927 ▲1.7%32,7060.2%EnergyIEMGiShares Core MSCI Emerging Markets ETF$598,609$218,785 ▲57.6%11,0920.2%ETFSCHBSchwab US Broad Market ETF$593,984$1,292 ▲0.2%27,5890.2%ETFUSTBVictoryShares Short-Term Bond ETF$589,658$87,269 ▼-12.9%11,6420.2%ETFUSMViShares MSCI USA Min Vol Factor ETF$574,964$295,864 ▲106.0%6,1390.2%ETFXOMExxon Mobil$552,371$32,227 ▲6.2%4,6450.2%EnergyGOOGAlphabet$549,828$172,651 ▲45.8%3,5190.2%Computer and TechnologyVEAVanguard FTSE Developed Markets ETF$537,225$2,389 ▲0.4%10,5690.2%ETFABTAbbott Laboratories$529,057$70,709 ▼-11.8%3,9880.2%MedicalHIHillenbrand$497,9360.0%20,6270.2%IndustrialsJHMMJohn Hancock Multifactor Mid Cap ETF$495,603$495,603 ▲New Holding8,6490.2%ETFMRKMerck & Co., Inc.$494,671$83,208 ▼-14.4%5,5110.2%MedicalUCONFirst Trust TCW Unconstrained Plus Bond ETF$488,985$162,187 ▲49.6%19,7570.2%ETFSCHFSchwab International Equity ETF$478,735$2,176 ▲0.5%24,2030.2%ETFRSPInvesco S&P 500 Equal Weight ETF$474,593$29,099 ▼-5.8%2,7400.2%ETFGLDMSPDR Gold MiniShares Trust$465,041$465,041 ▲New Holding7,5140.2%FinanceFNDASchwab Fundamental U.S. Small Company Index ETF$459,701$118,650 ▼-20.5%16,7840.2%ETFNVDANVIDIA$453,356$174,601 ▲62.6%4,1830.2%Computer and TechnologyOUSMALPS O'Shares U.S. Small-Cap Quality Dividend ETF$447,623$234,127 ▲109.7%10,6530.2%ETFVNQVanguard Real Estate ETF$447,298$91 ▲0.0%4,9400.2%ETFDUKDuke Energy$446,872$15,733 ▲3.6%3,6640.2%UtilitiesMETAMeta Platforms$446,2060.0%7740.2%Computer and TechnologyVVisa$443,912$17,869 ▼-3.9%1,2670.2%Business ServicesEEMiShares MSCI Emerging Markets ETF$443,158$49,905 ▼-10.1%10,1410.2%FinanceBMYBristol-Myers Squibb$439,950$3,172 ▲0.7%7,2130.2%MedicalGE VERNOVA INC COM$437,593$305 ▲0.1%1,4330.2%StockPEPPepsiCo$434,047$7,946 ▼-1.8%2,8950.2%Consumer StaplesTJXTJX Companies$431,081$68,456 ▼-13.7%3,5390.2%Retail/WholesaleAMGNAmgen$429,625$31,778 ▼-6.9%1,3790.2%MedicalTTTrane Technologies$416,138$88,956 ▼-17.6%1,2350.2%ConstructionCLColgate-Palmolive$414,185$28,581 ▲7.4%4,4200.2%Consumer StaplesQCOMQUALCOMM$410,507$88,493 ▼-17.7%2,6720.2%Computer and TechnologyVZVerizon Communications$410,250$56,022 ▼-12.0%9,0440.2%Computer and TechnologyNSCNorfolk Southern$409,059$474 ▲0.1%1,7270.2%TransportationIBMNiShares iBonds Dec 2025 Term Muni Bond ETF$405,5330.0%15,1600.2%ETFHIGThe Hartford Financial Services Group$395,9360.0%3,2000.1%FinanceELVElevance Health$391,8990.0%9010.1%MedicalVBVanguard Small-Cap ETF$386,393$887 ▲0.2%1,7420.1%ETFIBMInternational Business Machines$385,566$746 ▲0.2%1,5510.1%Computer and TechnologyADPAutomatic Data Processing$365,741$74,248 ▼-16.9%1,1970.1%Business ServicesWMBWilliams Companies$364,629$299,495 ▼-45.1%6,1020.1%EnergyCARRCarrier Global$351,058$190 ▲0.1%5,5370.1%Computer and TechnologyAFGAmerican Financial Group$348,112$7,225 ▲2.1%2,6500.1%FinanceCINFCincinnati Financial$338,002$22,011 ▲7.0%2,2880.1%FinanceSPLVInvesco S&P 500 Low Volatility ETF$323,041$1,196 ▲0.4%4,3230.1%ETFFIFiserv$320,866$169,156 ▼-34.5%1,4530.1%Business ServicesRITMRithm Capital$316,069$3,916 ▲1.3%27,6040.1%FinanceAMZNAmazon.com$310,588$24,931 ▲8.7%1,6320.1%Retail/WholesaleUSBU.S. Bancorp$286,967$296 ▼-0.1%6,7970.1%FinanceOTISOtis Worldwide$285,628$206 ▲0.1%2,7680.1%ConstructionCSCOCisco Systems$284,020$679 ▼-0.2%4,6020.1%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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