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N.E.W. Advisory Services LLC Top Holdings and 13F Report (2026)

About N.E.W. Advisory Services LLC

Investment Activity

  • N.E.W. Advisory Services LLC has $1.50 billion in total holdings as of June 30, 2026.
  • N.E.W. Advisory Services LLC owns shares of 980 different stocks, but just 33 companies or ETFs make up 80% of its holdings.
  • Approximately 4.51% of the portfolio was purchased this quarter.
  • About 1.72% of the portfolio was sold this quarter.
  • This quarter, N.E.W. Advisory Services LLC has purchased 914 new stocks and bought additional shares in 315 stocks.
  • N.E.W. Advisory Services LLC sold shares of 175 stocks and completely divested from 46 stocks this quarter.

Largest New Holdings this Quarter

45783Y442 - INNOVATOR ETFS TRUST
$574,097 Holding
023608102 - Ameren
$57,763 Holding
00214Q302 - ARK Genomic Revolution ETF
$54,678 Holding
33740U539 - FIRST TR EXCHNG TRADED FD VI
$36,240 Holding
464288273 - iShares MSCI EAFE Small-Cap ETF
$35,294 Holding

Largest Purchases this Quarter

Vanguard Growth ETF
117,104 shares (about $10.09M)
JPMorgan Ultra-Short Income ETF
112,592 shares (about $5.69M)
Vanguard Information Technology ETF
46,365 shares (about $5.54M)
Vanguard Total Bond Market ETF
62,669 shares (about $4.60M)

Largest Sales this Quarter

SPDR Portfolio S&P 500 ETF
67,559 shares (about $5.94M)
Vanguard S&P Small-Cap 600 Value ETF
29,138 shares (about $3.42M)
JPMorgan Core Plus Bond ETF
37,767 shares (about $1.77M)
NVIDIA
7,326 shares (about $1.47M)
T. Rowe Price Floating Rate ETF
16,714 shares (about $842.60K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofN.E.W. Advisory Services LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$280,733,587$143,576 â–¼-0.1%758,65718.8%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$77,066,761$5,937,088 â–¼-7.2%876,9545.2%ETF
iShares Core International Aggregate Bond ETF stock logo
IAGG
iShares Core International Aggregate Bond ETF
$66,143,496$4,896,814 â–²8.0%1,307,1844.4%ETF
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$64,345,531$5,693,778 â–²9.7%1,272,4054.3%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$59,398,416$691,061 â–¼-1.2%977,1084.0%ETF
SPDR Portfolio Aggregate Bond ETF stock logo
SPAB
SPDR Portfolio Aggregate Bond ETF
$56,278,352$2,416,718 â–²4.5%2,205,2653.8%ETF
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$51,548,910$2,786,540 â–²5.7%1,399,2653.4%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$47,581,016$1,282,778 â–²2.8%556,5683.2%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$42,909,234$1,496,672 â–²3.6%472,6212.9%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$40,195,591$4,600,533 â–²12.9%547,5492.7%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$37,078,706$1,445,497 â–²4.1%406,5202.5%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$36,654,004$1,050,979 â–²3.0%293,7962.5%ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$31,395,610$3,418,759 â–¼-9.8%267,5842.1%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$30,133,219$381,805 â–¼-1.3%598,0002.0%ETF
Dimensional U.S. Core Equity 2 ETF stock logo
DFAC
Dimensional U.S. Core Equity 2 ETF
$26,660,130$26,439 â–²0.1%600,9951.8%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$21,882,924$1,491,737 â–²7.3%31,8621.5%ETF
Apple Inc. stock logo
AAPL
Apple
$21,405,768$1,834,259 â–²9.4%73,9761.4%Technology
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$20,721,870$15,265 â–¼-0.1%84,1631.4%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$19,871,537$301,736 â–¼-1.5%39,7121.3%Finance
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$18,584,168$438,629 â–¼-2.3%358,9061.2%ETF
T. Rowe Price U.S. Equity Research ETF stock logo
TSPA
T. Rowe Price U.S. Equity Research ETF
$16,323,077$205,947 â–²1.3%343,4271.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$13,999,461$463,677 â–²3.4%95,4680.9%Consumer Staples
Vanguard FTSE All-World ex-US Small-Cap ETF stock logo
VSS
Vanguard FTSE All-World ex-US Small-Cap ETF
$13,822,435$606,671 â–²4.6%89,5870.9%ETF
J P MORGAN EXCHANGE TRADED F
$13,179,772$446,345 â–²3.5%143,3300.9%JPMORGAN INTL VL
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$12,135,348$10,087,364 â–²492.6%140,8790.8%ETF
First Trust RBA American Industrial Renaissance ETF stock logo
AIRR
First Trust RBA American Industrial Renaissance ETF
$11,969,585$411,476 â–²3.6%89,8280.8%ETF
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$11,032,846$670,655 â–²6.5%144,1260.7%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$10,812,899$556,679 â–¼-4.9%99,1010.7%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$10,779,208$80,708 â–¼-0.7%318,5350.7%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$10,481,684$274,469 â–²2.7%129,3080.7%ETF
T. Rowe Price Small-Mid Cap ETF stock logo
TMSL
T. Rowe Price Small-Mid Cap ETF
$9,881,237$216,926 â–²2.2%225,3420.7%ETF
SPDR S&P International Small Cap ETF stock logo
GWX
SPDR S&P International Small Cap ETF
$9,785,724$213,505 â–¼-2.1%223,6230.7%ETF
JPMorgan Income ETF stock logo
JPIE
JPMorgan Income ETF
$7,963,565$735,142 â–¼-8.5%172,9330.5%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$7,697,394$476,659 â–¼-5.8%22,3820.5%ETF
Putnam Focused Large Cap Value ETF stock logo
PVAL
Putnam Focused Large Cap Value ETF
$7,300,018$35,971 â–¼-0.5%143,2780.5%ETF
JPMorgan Core Plus Bond ETF stock logo
JCPB
JPMorgan Core Plus Bond ETF
$7,032,300$1,772,779 â–¼-20.1%149,8150.5%ETF
SPDR S&P Emerging Markets SmallCap ETF stock logo
EWX
SPDR S&P Emerging Markets SmallCap ETF
$6,670,404$758,808 â–¼-10.2%89,7700.4%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$6,666,439$263,476 â–²4.1%30,5900.4%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$6,504,311$229,044 â–¼-3.4%120,4060.4%ETF
Nicolet Bankshares Inc. stock logo
NIC
Nicolet Bankshares
$6,378,414$84,183 â–¼-1.3%38,5660.4%Finance
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$6,306,593$5,541,545 â–²724.3%52,7660.4%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$6,040,489$24,072 â–¼-0.4%25,3440.4%Consumer Discretionary
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$5,876,391$4,888 â–²0.1%544,6150.4%Finance
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$5,684,096$602,292 â–²11.9%29,6430.4%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$5,635,412$632,972 â–²12.7%99,7770.4%ETF
WEC Energy Group, Inc. stock logo
WEC
WEC Energy Group
$4,941,706$10,276 â–¼-0.2%42,3200.3%Utilities
International Business Machines Corporation stock logo
IBM
International Business Machines
$4,837,789$130,204 â–¼-2.6%17,2030.3%Technology
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$4,743,441$226,576 â–²5.0%158,0620.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$4,601,476$17,672 â–²0.4%6,2490.3%ETF
IBND
SPDR Bloomberg International Corporate Bond ETF
$4,465,288$196,715 â–²4.6%143,2100.3%ETF
First Trust NASDAQ Technology Dividend Index Fund stock logo
TDIV
First Trust NASDAQ Technology Dividend Index Fund
$4,316,234$61,345 â–²1.4%37,5720.3%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$4,083,618$175,113 â–¼-4.1%24,8590.3%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$4,070,702$7,258 â–¼-0.2%34,2100.3%ETF
Inv Vk Tr Inv stock logo
VGM
Inv Vk Tr Inv
$3,962,500$1,524,947 â–²62.6%373,8210.3%Finance
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$3,898,663$36,677 â–²0.9%12,8620.3%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$3,737,962$21,304 â–¼-0.6%52,4630.3%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$3,660,114$1,465,886 â–¼-28.6%18,2920.2%Technology
J P MORGAN EXCHANGE TRADED F
$3,552,807$63,361 â–²1.8%31,8490.2%U S TECH LEADERS
ProShares S&P 500 Aristocrats ETF stock logo
NOBL
ProShares S&P 500 Aristocrats ETF
$3,503,306$1,796,609 â–²105.3%62,3810.2%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$3,496,376$353,629 â–²11.3%9,3730.2%Technology
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$3,062,579$23,568 â–²0.8%9,3560.2%Finance
PALANTIR TECHNOLOGIES INC
$2,923,517$18,784 â–²0.6%25,0580.2%CL A
Vanguard Mega Cap Growth ETF stock logo
MGK
Vanguard Mega Cap Growth ETF
$2,857,396$2,277,548 â–²392.8%32,5040.2%ETF
Vanguard Consumer Discretionary ETF stock logo
VCR
Vanguard Consumer Discretionary ETF
$2,837,354$147,539 â–¼-4.9%7,1540.2%ETF
Vanguard Consumer Staples ETF stock logo
VDC
Vanguard Consumer Staples ETF
$2,785,228$43,068 â–¼-1.5%12,3520.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,617,542$1,971,294 â–²305.0%32,4880.2%ETF
First Trust STOXX European Select Dividend Index Fund stock logo
FDD
First Trust STOXX European Select Dividend Index Fund
$2,597,227$65,074 â–²2.6%140,0120.2%ETF
JPMorgan U.S. Quality Factor ETF stock logo
JQUA
JPMorgan U.S. Quality Factor ETF
$2,592,298$147,161 â–²6.0%35,8650.2%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$2,543,824$9,166 â–¼-0.4%16,0970.2%ETF
Wells Fargo & Company stock logo
WFC
Wells Fargo & Company
$2,459,917$13,718 â–¼-0.6%29,7670.2%Finance
Bank First National Corporation stock logo
BFC
Bank First National
$2,447,362$1,542,267 â–²170.4%16,4970.2%Finance
WALMART INC
$2,264,092$55,611 â–¼-2.4%19,9900.2%COM
iShares Semiconductor ETF stock logo
SOXX
iShares Semiconductor ETF
$2,110,410$99,306 â–²4.9%3,2940.1%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,944,628$19,220 â–¼-1.0%32,5790.1%ETF
Micron Technology, Inc. stock logo
MU
Micron Technology
$1,748,654$616,357 â–²54.4%1,5150.1%Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,722,702$11,201 â–²0.7%2,3070.1%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$1,678,311$95,424 â–¼-5.4%4,6960.1%Communication Services
McDonald's Corporation stock logo
MCD
McDonald's
$1,627,981$16,218 â–¼-1.0%6,0230.1%Consumer Discretionary
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,619,459$55,870 â–²3.6%6,3770.1%Healthcare
Tesla, Inc. stock logo
TSLA
Tesla
$1,581,035$31,966 â–²2.1%3,7590.1%Consumer Discretionary
Schwab Fundamental International Equity ETF stock logo
FNDF
Schwab Fundamental International Equity ETF
$1,530,012$284,170 â–²22.8%28,9990.1%ETF
Realty Income Corporation stock logo
O
Realty Income
$1,524,017$47,399 â–²3.2%24,5970.1%Real Estate
iShares Silver Trust stock logo
SLV
iShares Silver Trust
$1,473,156$40,637 â–²2.8%27,5510.1%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$1,458,314$29,041 â–²2.0%39,9210.1%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$1,438,892$42,732 â–²3.1%3,9060.1%ETF
Gilead Sciences, Inc. stock logo
GILD
Gilead Sciences
$1,380,726$78,707 â–²6.0%10,9290.1%Healthcare
Vanguard Industrials ETF stock logo
VIS
Vanguard Industrials ETF
$1,349,007$209,397 â–²18.4%3,7430.1%ETF
Vanguard Health Care ETF stock logo
VHT
Vanguard Health Care ETF
$1,346,424$46,346 â–¼-3.3%4,5030.1%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$1,291,651$7,429 â–²0.6%16,3440.1%ETF
Oshkosh Corporation stock logo
OSK
Oshkosh
$1,239,685$1,074 â–¼-0.1%8,0770.1%Industrials
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$1,215,473$174,576 â–¼-12.6%11,3070.1%Industrials
Visa Inc. stock logo
V
Visa
$1,173,020$93,320 â–²8.6%3,4190.1%Finance
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$1,170,263$85,132 â–²7.8%9760.1%Healthcare
Vanguard Short-Term Treasury ETF stock logo
VGSH
Vanguard Short-Term Treasury ETF
$1,135,652$7,682 â–²0.7%19,5130.1%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$1,124,808$213,156 â–¼-15.9%4,4590.1%ETF
Financial Select Sector SPDR Fund stock logo
XLF
Financial Select Sector SPDR Fund
$1,114,993$85,831 â–²8.3%20,7980.1%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$1,084,634$19,456 â–¼-1.8%25,1420.1%ETF
XSOE
WisdomTree Emerging Markets ex-State-Owned Enterprises Fund
$1,061,227$18,935 â–¼-1.8%21,5780.1%ETF
RTX Corporation stock logo
RTX
RTX
$1,060,558$24,474 â–²2.4%5,5900.1%Industrials
AVNM
Avantis All International Markets Equity ETF
$1,034,126$127,608 â–²14.1%12,5530.1%ETF

Showing largest 100 holdings. View all holdings.
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