S&P 500   5,137.08
DOW   39,087.38
QQQ   445.61
Lawyers who successfully argued Musk pay package was illegal seek $5.6 billion in Tesla stock
Critical asset just had biggest fall on record (Ad)
Peace, music and memories: As the 1960s fade, historians scramble to capture Woodstock's voices
Sports analytics may be outnumbered when it comes to artificial intelligence
Critical asset just had biggest fall on record (Ad)
In Senegal's capital, Nicaragua is a hot ticket among travel agents as migrants try to reach US
California authorizes expansion of Waymo's driverless car services to LA, SF peninsula
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Norway's hospitalized king gets a pacemaker in Malaysia after falling ill during vacation
College athletes will need school approval for NIL deals under bill passed by Utah Legislature
S&P 500   5,137.08
DOW   39,087.38
QQQ   445.61
Lawyers who successfully argued Musk pay package was illegal seek $5.6 billion in Tesla stock
Critical asset just had biggest fall on record (Ad)
Peace, music and memories: As the 1960s fade, historians scramble to capture Woodstock's voices
Sports analytics may be outnumbered when it comes to artificial intelligence
Critical asset just had biggest fall on record (Ad)
In Senegal's capital, Nicaragua is a hot ticket among travel agents as migrants try to reach US
California authorizes expansion of Waymo's driverless car services to LA, SF peninsula
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Norway's hospitalized king gets a pacemaker in Malaysia after falling ill during vacation
College athletes will need school approval for NIL deals under bill passed by Utah Legislature
S&P 500   5,137.08
DOW   39,087.38
QQQ   445.61
Lawyers who successfully argued Musk pay package was illegal seek $5.6 billion in Tesla stock
Critical asset just had biggest fall on record (Ad)
Peace, music and memories: As the 1960s fade, historians scramble to capture Woodstock's voices
Sports analytics may be outnumbered when it comes to artificial intelligence
Critical asset just had biggest fall on record (Ad)
In Senegal's capital, Nicaragua is a hot ticket among travel agents as migrants try to reach US
California authorizes expansion of Waymo's driverless car services to LA, SF peninsula
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Norway's hospitalized king gets a pacemaker in Malaysia after falling ill during vacation
College athletes will need school approval for NIL deals under bill passed by Utah Legislature
S&P 500   5,137.08
DOW   39,087.38
QQQ   445.61
Lawyers who successfully argued Musk pay package was illegal seek $5.6 billion in Tesla stock
Critical asset just had biggest fall on record (Ad)
Peace, music and memories: As the 1960s fade, historians scramble to capture Woodstock's voices
Sports analytics may be outnumbered when it comes to artificial intelligence
Critical asset just had biggest fall on record (Ad)
In Senegal's capital, Nicaragua is a hot ticket among travel agents as migrants try to reach US
California authorizes expansion of Waymo's driverless car services to LA, SF peninsula
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Norway's hospitalized king gets a pacemaker in Malaysia after falling ill during vacation
College athletes will need school approval for NIL deals under bill passed by Utah Legislature

Planning Directions Inc Top Holdings and 13F Report (2024)

About Planning Directions Inc

Investment Activity

  • Planning Directions Inc has $140.19 million in total holdings as of December 31, 2023.
  • Planning Directions Inc owns shares of 69 different stocks, but just 19 companies or ETFs make up 80% of its holdings.
  • Approximately 5.21% of the portfolio was purchased this quarter.
  • About 5.16% of the portfolio was sold this quarter.
  • This quarter, Planning Directions Inc has purchased 65 new stocks and bought additional shares in 26 stocks.
  • Planning Directions Inc sold shares of 30 stocks and completely divested from 3 stocks this quarter.

Largest New Holdings this Quarter

Coinbase Global
$566,457 Holding
Applied Materials
$311,119 Holding
NIKE
$212,457 Holding

Largest Purchases this Quarter

Schwab US Dividend Equity ETF
28,442 shares (about $2.17M)
Fidelity Low Duration Bond Factor ETF
31,681 shares (about $1.58M)
Coinbase Global
3,257 shares (about $566.46K)
JPMorgan Equity Premium Income ETF
8,254 shares (about $453.81K)
Vanguard Short-Term Corporate Bond ETF
5,461 shares (about $422.52K)

Largest Sales this Quarter

SPDR S&P Dividend ETF
13,194 shares (about $1.65M)
Vanguard Short-Term Bond ETF
16,191 shares (about $1.25M)
Vanguard Dividend Appreciation ETF
5,341 shares (about $910.11K)
Vanguard Value ETF
3,247 shares (about $485.41K)
iShares MSCI USA Min Vol Factor ETF
5,277 shares (about $411.79K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofPlanning Directions Inc

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$23,473,576$2,165,292 10.2%308,33516.7%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$18,818,961$1,247,029 -6.2%244,33913.4%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$14,301,679$910,107 -6.0%83,93010.2%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$8,614,102$422,519 5.2%111,3366.1%ETF
Apple Inc. stock logo
AAPL
Apple
$8,480,429$34,463 0.4%44,0476.0%Computer and Technology
Vanguard Mega Cap Value ETF stock logo
MGV
Vanguard Mega Cap Value ETF
$6,712,714$395,155 -5.6%61,3764.8%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$4,678,369$184,038 4.1%15,0493.3%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$4,528,933$1,648,862 -26.7%36,2403.2%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$3,161,944$226,371 7.7%14,4012.3%ETF
Vanguard Ultra-Short Bond ETF stock logo
VUSB
Vanguard Ultra-Short Bond ETF
$2,526,427$160,383 -6.0%51,1011.8%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$2,475,500$72,558 -2.8%23,7801.8%Manufacturing
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$2,254,465$337,820 -13.0%31,2991.6%ETF
iShares U.S. Healthcare ETF stock logo
IYH
iShares U.S. Healthcare ETF
$2,157,164$94,176 4.6%7,5361.5%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,860,609$485,409 -20.7%12,4461.3%ETF
Vanguard Total World Stock ETF stock logo
VT
Vanguard Total World Stock ETF
$1,811,343$99,590 5.8%17,6061.3%ETF
Invesco S&P 500 Equal Weight Consumer Staples ETF stock logo
RSPS
Invesco S&P 500 Equal Weight Consumer Staples ETF
$1,783,137$296,923 -14.3%56,7931.3%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$1,763,324$91,501 -4.9%12,1601.3%ETF
Utilities Select Sector SPDR Fund stock logo
XLU
Utilities Select Sector SPDR Fund
$1,751,177$145,340 9.1%27,6521.2%ETF
Vanguard Health Care ETF stock logo
VHT
Vanguard Health Care ETF
$1,733,397$30,586 -1.7%6,9141.2%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$1,623,365$3,240 -0.2%9,0201.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$1,595,273$69,562 4.6%6,8571.1%ETF
FLDR
Fidelity Low Duration Bond Factor ETF
$1,580,727$1,580,727 New Holding31,6811.1%ETF
iShares MSCI Global Min Vol Factor ETF stock logo
ACWV
iShares MSCI Global Min Vol Factor ETF
$1,438,051$26,995 -1.8%14,3301.0%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$1,212,355$4,512 0.4%3,2240.9%Computer and Technology
iShares U.S. Industrials ETF stock logo
IYJ
iShares U.S. Industrials ETF
$1,202,112$31,791 -2.6%10,5120.9%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$1,048,751$43,734 4.4%4,9160.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$954,045$214,049 -18.3%2,1840.7%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$877,302$87,973 -9.1%5,7740.6%Retail/Wholesale
McDonald's Co. stock logo
MCD
McDonald's
$849,613$22,241 2.7%2,8650.6%Retail/Wholesale
First Trust Value Line Dividend Index Fund stock logo
FVD
First Trust Value Line Dividend Index Fund
$776,648$405,927 -34.3%19,1480.6%ETF
The Boeing Company stock logo
BA
Boeing
$774,201$26,067 -3.3%2,9700.6%Aerospace
The Home Depot, Inc. stock logo
HD
Home Depot
$645,555$2,772 0.4%1,8630.5%Retail/Wholesale
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$566,464$35,092 6.6%5,6660.4%Oils/Energy
Coinbase Global, Inc. stock logo
COIN
Coinbase Global
$566,457$566,457 New Holding3,2570.4%Finance
Walmart Inc. stock logo
WMT
Walmart
$565,1730.0%3,5850.4%Retail/Wholesale
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$492,009$411,789 -45.6%6,3050.4%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$488,717$19,358 -3.8%2,8780.3%Consumer Staples
SPDR S&P Aerospace & Defense ETF stock logo
XAR
SPDR S&P Aerospace & Defense ETF
$483,668$15,165 -3.0%3,5720.3%ETF
Constellation Brands, Inc. stock logo
STZ
Constellation Brands
$454,209$111,921 -19.8%1,8790.3%Consumer Staples
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$453,806$453,806 New Holding8,2540.3%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$453,236$20,731 4.8%4,3070.3%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$449,437$495 0.1%9080.3%Computer and Technology
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$430,869$1,701 0.4%9,1210.3%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$416,823$53,953 14.9%8730.3%ETF
Palo Alto Networks, Inc. stock logo
PANW
Palo Alto Networks
$406,3450.0%1,3780.3%Computer and Technology
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$394,534$2,901 -0.7%1,6320.3%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$364,926$5,118 1.4%1,6400.3%Retail/Wholesale
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$359,978$44,832 14.2%2,4570.3%Consumer Staples
iShares U.S. Consumer Discretionary ETF stock logo
IYC
iShares U.S. Consumer Discretionary ETF
$349,399$1,212 0.3%4,6110.2%ETF
Vanguard Mega Cap Growth ETF stock logo
MGK
Vanguard Mega Cap Growth ETF
$332,731$15,832 -4.5%1,2820.2%ETF
iShares MSCI EAFE Min Vol Factor ETF stock logo
EFAV
iShares MSCI EAFE Min Vol Factor ETF
$322,418$85,493 -21.0%4,6500.2%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$317,027$32,423 -9.3%1,1440.2%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$311,119$311,119 New Holding1,9200.2%Computer and Technology
Deere & Company stock logo
DE
Deere & Company
$296,986$70,749 31.3%7430.2%Industrial Products
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$296,3190.0%6230.2%Finance
Novo Nordisk A/S stock logo
NVO
Novo Nordisk A/S
$290,1210.0%2,8040.2%Medical
Global X U.S. Infrastructure Development ETF stock logo
PAVE
Global X U.S. Infrastructure Development ETF
$279,2590.0%8,1040.2%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$271,724$969 0.4%5610.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$260,718$2,497 1.0%7310.2%Finance
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$255,941$660 0.3%3880.2%Retail/Wholesale
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$253,158$16,560 -6.1%2,3390.2%ETF
Vanguard Utilities ETF stock logo
VPU
Vanguard Utilities ETF
$249,261$17,413 -6.5%1,8180.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$241,245$25,144 11.6%1,7270.2%Computer and Technology
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$233,658$17,881 -7.1%2,1430.2%Medical
NIKE, Inc. stock logo
NKE
NIKE
$212,457$212,457 New Holding1,9570.2%Consumer Discretionary
Norfolk Southern Co. stock logo
NSC
Norfolk Southern
$203,793$203,793 New Holding8620.1%Transportation
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$200,669$200,669 New Holding3440.1%Medical
CorMedix Inc. stock logo
CRMD
CorMedix
$188,0000.0%50,0000.1%Medical
CISO Global Inc. stock logo
CISO
CISO Global
$12,255$13,172 -51.8%120,6180.0%Computer and Technology
VictoryShares US 500 Volatility Wtd ETF stock logo
CFA
VictoryShares US 500 Volatility Wtd ETF
$0$239 -100.0%00.0%Manufacturing
Exelon Co. stock logo
EXC
Exelon
$0$201 -100.0%00.0%Utilities
PIMCO Low Duration Exchange-Traded Fund stock logo
LDUR
PIMCO Low Duration Exchange-Traded Fund
$0$201 -100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: