| January 28th | 2020 1:00AM
Harley Davidson Isn't A Buy … Yet
Harley Davidson Is Down But Not Out
Harley Davidson (HOG) has been struggling in its core market, the U.S., and that is not likely to change. While sales in the EU are on the rise, sales in the U.S. continue to fall under pressure from competitors and shifting market trends. Names like Polaris (PII), Ducati, BMW, Honda (HMC), and Yamaha (YAMHF) are all gaining share in a market rapidly aging-out.