| November 21st, 2019 6:25 PM
Tesla edges into pickup truck market with electric model
Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.
The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.
With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty.