Compare Stocks: GNRC, COLM, and DECK

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
COLM Columbia Sportswear	$56.84 -0.4%	$59.20	$47.47 ▼ $69.06	$2.92B	0.94	599,859 shs	1.50 million shs
DECK Deckers Outdoor	$78.47 -1.6%	$92.58	$77.36 ▼ $122.29	$10.86B	1.15	2.96 million shs	6.81 million shs
GNRC Generac	$208.18 +0.5%	$202.55	$134.80 ▼ $296.44	$12.23B	1.91	1.30 million shs	3.04 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
COLM Columbia Sportswear	-0.37%	-0.14%	-5.75%	-14.47%	+6.74%
DECK Deckers Outdoor	-1.52%	-3.59%	-14.28%	-28.04%	-33.96%
GNRC Generac	+0.09%	+11.37%	-0.89%	-25.41%	+14.76%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
COLM Columbia Sportswear	$56.84 -0.4%	$59.20	$47.47 ▼ $69.06	$2.92B	0.94	599,859 shs	1.50 million shs
DECK Deckers Outdoor	$78.47 -1.6%	$92.58	$77.36 ▼ $122.29	$10.86B	1.15	2.96 million shs	6.81 million shs
GNRC Generac	$208.18 +0.5%	$202.55	$134.80 ▼ $296.44	$12.23B	1.91	1.30 million shs	3.04 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
COLM Columbia Sportswear	-0.37%	-0.14%	-5.75%	-14.47%	+6.74%
DECK Deckers Outdoor	-1.52%	-3.59%	-14.28%	-28.04%	-33.96%
GNRC Generac	+0.09%	+11.37%	-0.89%	-25.41%	+14.76%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
COLM Columbia Sportswear	2.17	Hold	$65.40	15.06% Upside
DECK Deckers Outdoor	2.24	Hold	$114.80	46.30% Upside
GNRC Generac	2.80	Moderate Buy	$295.40	41.90% Upside

Current Analyst Ratings Breakdown

Latest GNRC, COLM, and DECK Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
9/18/2026	GNRC Generac	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Overweight	$261.00 ➝ $265.00
9/17/2026	GNRC Generac	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Set Price Target		$280.00
9/17/2026	GNRC Generac	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Neutral	$214.00 ➝ $250.00
9/17/2026	GNRC Generac	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Set Price Target		$286.00
9/17/2026	GNRC Generac	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy
9/17/2026	GNRC Generac	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy	$283.00
9/17/2026	GNRC Generac	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Downgrade	Hold	$333.00
9/17/2026	GNRC Generac	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Overweight	$335.00
9/17/2026	GNRC Generac	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Buy	$275.00 ➝ $375.00
9/16/2026	GNRC Generac	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Overweight	$333.00
9/11/2026	DECK Deckers Outdoor	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy

(Data available from 9/19/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
COLM Columbia Sportswear	$3.40B	0.86	$4.78 per share	11.88	$31.74 per share	1.79
DECK Deckers Outdoor	$5.47B	1.95	$7.74 per share	10.14	$17.61 per share	4.46
GNRC Generac	$4.21B	2.92	$9.81 per share	21.22	$44.96 per share	4.63

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
COLM Columbia Sportswear	$177.22M	$3.85	14.76	13.19	N/A	6.05%	11.20%	6.67%	10/29/2026 (Estimated)
DECK Deckers Outdoor	$1.02B	$7.05	11.13	9.43	1.24	18.54%	41.51%	26.55%	10/22/2026 (Estimated)
GNRC Generac	$159.55M	$4.34	47.97	18.12	1.77	5.82%	17.83%	8.58%	11/4/2026 (Estimated)

Latest GNRC, COLM, and DECK Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
7/30/2026	Q2 2026	COLM Columbia Sportswear	-$0.3903	$0.52	+$0.9103	$0.52	$606.97 million	$614.36 million
7/29/2026	Q2 2026	GNRC Generac	$2.01	$2.91	+$0.90	$2.40	$1.18 billion	$1.17 billion
7/23/2026	Q1 2027	DECK Deckers Outdoor	$0.88	$0.94	+$0.06	$0.94	$1.02 billion	$1.02 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
COLM Columbia Sportswear	$1.20	2.11%	+35.78%	31.17%	N/A
DECK Deckers Outdoor	N/A	N/A	N/A	N/A	N/A
GNRC Generac	N/A	N/A	N/A	N/A	N/A

Latest GNRC, COLM, and DECK Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
7/23/2026	COLM Columbia Sportswear	quarterly	$0.30	2.02%	8/20/2026	8/20/2026	9/3/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
COLM Columbia Sportswear	N/A	2.49	1.32
DECK Deckers Outdoor	N/A	2.75	1.99
GNRC Generac	0.43	2.04	1.00

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
COLM Columbia Sportswear	47.76%
DECK Deckers Outdoor	97.79%
GNRC Generac	84.04%

Insider Ownership

Company	Insider Ownership
COLM Columbia Sportswear	51.90%
DECK Deckers Outdoor	0.40%
GNRC Generac	2.40%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
COLM Columbia Sportswear	9,620	51.14 million	24.60 million	Optionable
DECK Deckers Outdoor	6,000	136.23 million	135.64 million	Optionable
GNRC Generac	9,400	59.01 million	57.59 million	Optionable

GNRC, COLM, and DECK Headlines

Recent News About These Companies

Wall Street Zen Downgrades Generac (NYSE:GNRC) to Buy

1 hour ago | americanbankingnews.com

Generac (NYSE:GNRC) Earns "Overweight" Rating from Stephens

2 hours ago | americanbankingnews.com

Generac (NYSE:GNRC) Lowered to "Buy" Rating by Wall Street Zen

2 hours ago | marketbeat.com

Generac (NYSE:GNRC) Shares Gap Up on Analyst Upgrade

2 hours ago | americanbankingnews.com

Analysts Offer Insights on NA Companies: Generac Holdings (GNRC) and Factset Research (FDS)

September 18 at 7:10 PM | theglobeandmail.com

Generac (GNRC) Stock Jumps 18% After Amazon Signs $8 Billion Power Deal

September 18 at 7:10 PM | coincentral.comC

Generac (NYSE:GNRC) Insider Sells $34,425.00 in Stock

September 18 at 5:22 PM | marketbeat.com

Insider Selling: Generac (NYSE:GNRC) Insider Sells 603 Shares

September 18 at 5:07 PM | marketbeat.com

Generac: Hyperscale Wins Underpin Multi-Year AI Monetization Opportunity; Upgrade To Buy

September 18 at 3:00 PM | seekingalpha.com

Generac (NYSE:GNRC) Price Target Raised to $265.00 at JPMorgan Chase & Co.

September 18 at 11:29 AM | marketbeat.com

Generac Plugs into Amazon for an $8B AI-Powered Deal

...

September 18 at 8:00 AM | marketbeat.com

Generac Holdings (GNRC) Moves 18.3% Higher: Will This Strength Last?

September 18 at 5:00 AM | zacks.com

600,874 Shares in Generac Holdings Inc. $GNRC Purchased by Bank of America Corp DE

September 18 at 3:04 AM | marketbeat.com

Stocks to Watch Recap: Lennar, Generac, Volvo

September 17 at 10:40 PM | wsj.com

Why Does Generac Stock Cost More Than Its Faster-Growing Peers?

September 17 at 10:40 PM | finance.yahoo.com

Generac surges to top of S&P leaderboard as big Amazon deal seals status as data center player

September 17 at 10:40 PM | msn.com

Why Generac Stock Soared Today

September 17 at 7:21 PM | fool.com

Wall Street Breakfast With Steven Cress (Generac, Amazon, Powell, Kroger)

September 17 at 7:00 PM | seekingalpha.com

Generac shares surge on big Amazon deal. Wall Street thinks the generator stock has more to go

September 17 at 5:39 PM | cnbc.com

Generac Stock Is Already Up 20% Today After an Amazon Deal. Here’s Where It Could Go Further This Year.

September 17 at 5:39 PM | finance.yahoo.com

Generac (GNRC) Shares Skyrocket, What You Need To Know

September 17 at 5:39 PM | finance.yahoo.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

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GNRC, COLM, and DECK Company Descriptions

Columbia Sportswear NASDAQ:COLM

$56.84 -0.21 (-0.37%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$56.79 -0.05 (-0.09%)

As of 09/18/2026 07:30 PM Eastern

Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, mountaineering, climbing, skiing and snowboarding, trail, and outdoor activities. It offers footwear products that include lightweight hiking boot; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. In addition, it owned network of branded and outlet retail stores; brand-specific e-commerce sites; and concession or franchise-based arrangements with third parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.

Deckers Outdoor NYSE:DECK

$78.47 -1.24 (-1.56%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$78.54 +0.07 (+0.09%)

As of 09/18/2026 07:56 PM Eastern

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

Generac NYSE:GNRC

$208.18 +0.95 (+0.46%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$208.56 +0.39 (+0.19%)

As of 09/18/2026 07:59 PM Eastern

Generac Holdings Inc. designs, manufactures, and distributes various energy technology products and solution worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine residential standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; residential storage solution, which consists of a system of batteries, an inverter, photovoltaic optimizers, power electronic controls, and other components; smart home solutions, such as smart thermostats and a suite of home monitoring products. It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and battery-powered turf care products. In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, dust-suppression equipment, and mobile energy storage systems; stationary energy storage system and related inverter products; and aftermarket service parts and product accessories. The company distributes its products through independent residential dealers, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest GNRC, COLM, and DECK Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest GNRC, COLM, and DECK Earnings

Compare Dividends

Latest GNRC, COLM, and DECK Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

GNRC, COLM, and DECK Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

GNRC, COLM, and DECK Company Descriptions

Columbia Sportswear NASDAQ:COLM

Deckers Outdoor NYSE:DECK

Generac NYSE:GNRC

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Current Analyst Ratings Breakdown

Latest GNRC, COLM, and DECK Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest GNRC, COLM, and DECK Earnings

Compare Dividends

Latest GNRC, COLM, and DECK Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

GNRC, COLM, and DECK Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

GNRC, COLM, and DECK Company Descriptions

Columbia Sportswear NASDAQ:COLM

Deckers Outdoor NYSE:DECK

Generac NYSE:GNRC

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