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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
$49.42
-2.5%
$59.79
$48.10
$92.88
$2.78B1716,869 shs631,083 shs
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$100.49
-1.2%
$104.73
$93.72
$223.98
$15.08B0.994.51 million shs2.49 million shs
Generac Holdings Inc. stock logo
GNRC
Generac
$196.56
+0.2%
$150.66
$99.50
$200.41
$11.52B1.681.27 million shs833,075 shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
0.00%+2.84%-17.49%-27.14%-37.03%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
0.00%-1.65%-0.18%-19.37%+310.81%
Generac Holdings Inc. stock logo
GNRC
Generac
0.00%+1.51%+30.42%+54.54%+36.14%
CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
4.3901 of 5 stars
3.02.02.51.62.32.52.5
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
4.9069 of 5 stars
4.25.00.02.03.03.32.5
Generac Holdings Inc. stock logo
GNRC
Generac
3.7968 of 5 stars
2.43.00.01.94.02.51.3
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
2.00
Hold$60.8023.03% Upside
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
2.42
Hold$137.5036.82% Upside
Generac Holdings Inc. stock logo
GNRC
Generac
2.72
Moderate Buy$170.06-13.48% Downside

Current Analyst Ratings Breakdown

Latest GNRC, COLM, and DECK Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
8/11/2025
Generac Holdings Inc. stock logo
GNRC
Generac
JPMorgan Chase & Co.
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UpgradeNeutral ➝ Overweight$56.00 ➝ $68.00
8/4/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
Cfra Research
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UpgradeHold
8/1/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
Citigroup
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Lower Price TargetNeutral ➝ Neutral$64.00 ➝ $61.00
8/1/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
UBS Group
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Lower Price TargetSell ➝ Sell$45.00 ➝ $40.00
8/1/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
Stifel Nicolaus
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Lower Price TargetBuy ➝ Buy$75.00 ➝ $68.00
8/1/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
Barclays
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Lower Price TargetEqual Weight ➝ Equal Weight$62.00 ➝ $51.00
7/31/2025
Generac Holdings Inc. stock logo
GNRC
Generac
UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$200.00 ➝ $220.00
7/31/2025
Generac Holdings Inc. stock logo
GNRC
Generac
Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetEqual Weight ➝ Equal Weight$128.00 ➝ $180.00
7/31/2025
Generac Holdings Inc. stock logo
GNRC
Generac
Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$195.00 ➝ $210.00
7/31/2025
Generac Holdings Inc. stock logo
GNRC
Generac
TD Cowen
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Boost Price TargetBuy$155.00 ➝ $198.00
7/30/2025
Generac Holdings Inc. stock logo
GNRC
Generac
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Set Price TargetEqual Weight ➝ Equal Weight$170.00 ➝ $200.00
(Data available from 8/11/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
$3.37B0.80$4.76 per share10.39$31.12 per share1.59
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$4.99B2.99$6.76 per share14.87$16.56 per share6.07
Generac Holdings Inc. stock logo
GNRC
Generac
$4.30B2.68$10.33 per share19.03$41.98 per share4.68
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
$223.27M$3.9212.6110.70N/A6.59%12.97%7.93%10/29/2025 (Estimated)
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$966.09M$6.5215.4115.233.8819.42%40.49%26.95%10/23/2025 (Estimated)
Generac Holdings Inc. stock logo
GNRC
Generac
$325.26M$6.0232.6522.011.567.91%19.14%9.19%10/30/2025 (Estimated)

Latest GNRC, COLM, and DECK Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
7/31/2025Q2 2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
-$0.28-$0.19+$0.09-$0.19$587.97 million$605.25 million
7/30/2025Q2 2025
Generac Holdings Inc. stock logo
GNRC
Generac
$1.33$1.65+$0.32$1.25$1.03 billion$1.06 billion
7/24/2025Q1 2026
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$0.68$0.93+$0.25$0.93$901.45 million$964.54 million
5/22/2025Q4 2025
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$0.57$1.00+$0.43$1.00$1.01 billion$1.02 billion
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
$1.202.43%N/A30.61%N/A
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
N/AN/AN/AN/AN/A
Generac Holdings Inc. stock logo
GNRC
Generac
N/AN/AN/AN/AN/A

Latest GNRC, COLM, and DECK Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
7/24/2025
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
quarterly$0.302.12%8/21/20258/21/20259/4/2025
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
N/A
2.49
1.27
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
N/A
2.94
2.13
Generac Holdings Inc. stock logo
GNRC
Generac
0.50
2.00
0.88

Institutional Ownership

CompanyInstitutional Ownership
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
47.76%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
97.79%
Generac Holdings Inc. stock logo
GNRC
Generac
84.04%

Insider Ownership

CompanyInsider Ownership
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
48.30%
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
0.40%
Generac Holdings Inc. stock logo
GNRC
Generac
2.70%
CompanyEmployeesShares OutstandingFree FloatOptionable
Columbia Sportswear Company stock logo
COLM
Columbia Sportswear
9,78054.77 million28.32 millionOptionable
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
5,500148.34 million147.75 millionOptionable
Generac Holdings Inc. stock logo
GNRC
Generac
9,23958.68 million57.09 millionOptionable

Recent News About These Companies

Comparing Tri-Tech (OTCMKTS:TRITF) & Generac (NYSE:GNRC)
S&P 500 Rises Over 2% In July To Extend Summer Surge
Roth Capital Has Positive Estimate for Generac Q4 Earnings
William Blair Estimates Generac's Q3 Earnings (NYSE:GNRC)

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

View All Headlines
Columbia Sportswear stock logo

Columbia Sportswear NASDAQ:COLM

$49.42 -1.28 (-2.52%)
Closing price 04:00 PM Eastern
Extended Trading
$49.93 +0.51 (+1.03%)
As of 07:15 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, mountaineering, climbing, skiing and snowboarding, trail, and outdoor activities. It offers footwear products that include lightweight hiking boot; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. In addition, it owned network of branded and outlet retail stores; brand-specific e-commerce sites; and concession or franchise-based arrangements with third parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.

Deckers Outdoor stock logo

Deckers Outdoor NYSE:DECK

$100.49 -1.19 (-1.17%)
Closing price 03:59 PM Eastern
Extended Trading
$100.90 +0.41 (+0.41%)
As of 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

Generac stock logo

Generac NYSE:GNRC

$196.56 +0.31 (+0.16%)
Closing price 03:59 PM Eastern
Extended Trading
$196.01 -0.55 (-0.28%)
As of 07:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Generac Holdings Inc. designs, manufactures, and distributes various energy technology products and solution worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine residential standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; residential storage solution, which consists of a system of batteries, an inverter, photovoltaic optimizers, power electronic controls, and other components; smart home solutions, such as smart thermostats and a suite of home monitoring products. It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and battery-powered turf care products. In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, dust-suppression equipment, and mobile energy storage systems; stationary energy storage system and related inverter products; and aftermarket service parts and product accessories. The company distributes its products through independent residential dealers, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin.