NIKE Q4 2023 Earnings Report

NIKE EPS Results

• Actual EPS: $0.66
• Consensus EPS: $0.68
• Beat/Miss: Missed by -$0.02
• One Year Ago EPS: $0.90

NIKE Revenue Results

• Actual Revenue: $12.80 billion
• Expected Revenue: $12.58 billion
• Beat/Miss: Beat by +$219.36 million
• YoY Revenue Growth: +4.90%

NIKE Announcement Details

• Quarter: Q4 2023
• Date: 6/29/2023
• Time: After Market Closes
• Conference Call Date: Thursday, June 29, 2023
• Conference Call Time: 5:00PM ET

NIKE (NYSE:NKE) is a global sportswear company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and related services. Its products are marketed under the NIKE, Jordan and Converse brands and are used across a broad range of sports and lifestyle activities, including running, basketball, football, training and outdoor pursuits.

The company distributes its products through a combination of wholesale partners, NIKE-owned retail stores and digital platforms. It serves customers in markets around the world, including North America, Europe, Greater China and other regions across Asia-Pacific, Latin America, the Middle East and Africa.

NIKE traces its origins to 1964, when it was founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman. The company adopted the NIKE name in 1971 and is headquartered in Beaverton, Oregon. Elliott Hill became president and chief executive officer in October 2024, succeeding John Donahoe.

NIKE Q4 2023 Earnings Call Transcript

Key Takeaways

• Nike delivered $50 billion in revenue for fiscal 2023 with 16% year-over-year growth across men’s, women’s and kids’ categories in all regions, led by Nike, Jordan and Converse brands.
• Digital sales grew 24% in fiscal 2023—now 26% of total revenue versus 10% in fiscal 2019—and Nike Direct rose 18% in Q4, powered by membership-driven personalization and data-led consumer experiences.
• Inventory was flat in value and down double-digit in units versus last year, leading to healthier full-price sell-through and positioning for more profitable growth.
• Greater China returned to double-digit revenue growth in Q4 (+25%) with EBIT up 70%, driven by strong full-price demand during the 6/18 shopping festival and rebound in brick-and-mortar traffic.
• Q4 gross margin declined 140 basis points from higher product input costs, freight, markdowns and FX headwinds, but Nike expects 140–160 bps of margin expansion in fiscal 2024 alongside a mid-single-digit revenue growth guide.

Presentation

[Operator]

Good afternoon, everyone. Welcome to NIKE, Inc.'s fiscal 2023 fourth quarter conference call. For those who want to reference today's press release, you'll find it at investors.nike.com. Leading today's call is Paul Trussell, VP of Investor Relations and Strategic Finance. Now, I would like to turn the call over to Mr. Paul Trussell. Please go ahead.

[Paul Trussell, VP of Investor Relations and Strategic Finance at Nike]

Thank you, operator. Hello, everyone, and thank you for joining today to discuss NIKE, Inc.'s fiscal 23 fourth quarter results. Joining us on today's call will be NIKE, Inc., President and CEO, John Donahoe, and our CFO, Matt Friend. Before we begin, let me remind you that participants on this call will make forward-looking statements based on current expectations. Those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in Nike's reports filed with the SEC. In addition, participants may discuss non-GAAP financial measures and non-public financial and statistical information.

[Paul Trussell, VP of Investor Relations and Strategic Finance at Nike]

Please refer to Nike's earnings press release or Nike's website, investors.nike.com, for comparable GAAP measures and quantitative reconciliations. All growth comparisons on the call today are presented on a year-over-year basis and are currency neutral, unless otherwise noted. We will start with prepared remarks and then open up for questions. We would like to allow as many of you to ask questions as possible in our allotted time, we would appreciate you limiting your initial question to one. Thanks for your cooperation on this. I'll now turn the call over to NIKE, Inc. President and CEO, John Donahoe.

[John Donahoe, President and CEO at Nike]

Thank you, Paul, and hello to everyone on today's call. Fiscal 23 was a milestone year for Nike, as we set new records while delivering on our operational and financial goals. It's clear that our strategy is working and that Nike's unique advantages continue to drive competitive separation. Looking at our results, we exceeded $50 billion in revenue, with growth of 16% on the year. This growth is broad-based across our consumer construct of men's, women's, and kids, across performance and lifestyle, and across all geographies. North America, EMEA, and APLA all saw full-year double-digit growth. Greater China returned to double-digit growth in Q4. We're also driving strength through our industry leading brand portfolio with Nike, Jordan, and Converse, all of which achieved strong growth in fiscal 23.

[John Donahoe, President and CEO at Nike]

In particular, I want to highlight Jordan Brand's record year. Jordan grew mid-30s, with impressive growth across men's, women's, and kids, footwear and apparel, and in both North America and international. In fact, Jordan is well on its way to becoming the second largest footwear brand in North America. Last but not least, we return to healthy inventory ahead of our competition. Our inventory is flat year-over-year in value and down in units versus 12 months ago. The actions we've taken position us for more profitable growth moving forward. Across our business, we continue to build a marketplace that addresses how consumers want to be served, giving them what they want, when they want it, and how they want it. Nike creates distinction across the marketplace by segmenting consumer experiences to drive deep, direct connections with consumers and grow the marketplace.

[John Donahoe, President and CEO at Nike]

Today in the industry, with digital and physical growth converging, we've accelerated investment to create a truly distinctive digital experience through our own platforms. Every year, we serve traffic in the billions, which delivers strong digital growth as both conversion rate and average order value continue to improve. This success helped increase the digital share of our business to 26% in fiscal 23, as compared to 10% in fiscal 19. For the year, we had strong digital growth of 24%, and we expect digital to continue to lead our growth. This is all powered by our membership offense. We know our consumers better and are better able to serve them with data-driven insights fueling our end-to-end value chain, including product creation, marketing, and merchandising.

[John Donahoe, President and CEO at Nike]

This is translating into sustainable and profitable growth for Nike. We believe this growth will only accelerate as we add new capabilities built to serve consumers at scale. In fiscal 23, we expanded our membership base. More importantly, we elevated and deepened these consumer relationships. Our members now engage with us more frequently, buy more, and are more loyal to our brands. Once members join our ecosystem, they are increasingly their lifelong sport journeys with us. Of course, Nike members also shop across marketplace channels. As we grow, we're always actively managing our marketplace to serve consumers with expanded choice, access, and convenience. We think about our multi-brand partners in three complementary groups that each serve distinct needs.

[John Donahoe, President and CEO at Nike]

First. As you know, over the past five years, we've created greater focus and differentiation, working with fewer large multi-brand partners. These partners have the scale to invest in retail experiences and connected digital membership to drive long-term growth. Second, we've also sharpened our commitment to neighborhood authenticators in both sport and lifestyle to drive energy and validate our brand. This investment in community ensures brand access, as well as deep local consumer connection. Third, we partner with accounts that help us provide access to consumers across different segments and price points. At the same time, we continue to invest in Nike store concepts that create new distribution and serve growth opportunities not currently being addressed by our wholesale partners.

[John Donahoe, President and CEO at Nike]

The recent unveiling of our Nike Well Collective, which responds to deep insight from our female consumers, revamps Nike Live and creates an elevated approach to retail. Nike Well Collective brings new energy and sharpens our focus on serving the opportunity we see with women.

[John Donahoe, President and CEO at Nike]

This is how our Consumer Direct Acceleration strategy drives the future of the Marketplace. A seamless, member-led experience that addresses the opportunities as we see them across the consumer landscape. Last month, I was in Shanghai and Beijing, and I was blown away by how the entire Marketplace experience comes to life there. Our Greater China team is building a connected and seamless journey across digital and physical, commerce and social, owned and partner doors. I will tell you, the merchandising is best in class. You can just feel the energy of our brand and our product.

[John Donahoe, President and CEO at Nike]

With our record-breaking performance during this year's 6/18 shopping holiday, in which we were the Number 1 sports brand on Tmall, I'm even more confident in our playbook and strategy in China. Today, we're excited and confident with the opportunity we see in front of us. Looking to fiscal 24 and beyond, we will continue to expand our competitive separation. To that end, this quarter, we made some shifts within our senior leadership team that will further deepen our growth and accelerate our marketplace advantage, elevating Heidi O'Neill and Craig Williams to become Nike Brand's two presidents.

[John Donahoe, President and CEO at Nike]

Heidi and Craig are both incredible leaders with long track records of driving growth and results. Their new roles are designed to drive an even greater focus on innovation and integration for our business. These changes will streamline our efforts across product, brand storytelling, and marketplace. I will tell you, I'm thrilled, and I can also tell you that their teams are thrilled as well, for the kind of growth we'll be able to achieve under this new, simplified structure.

[John Donahoe, President and CEO at Nike]

For the remainder of my remarks today, I want to walk you through something that defines everything we do, and that's sport. Sport is who we are. It will always be our differentiator. No brand can grow the world of sport like Nike. No brand connects people to sport by putting all of the pieces together like we can. We stay in the lead because we combine innovation, brand, and the culture of sport, and do it all at global scale. This is the power of our strategy. We're able to both unleash athlete potential and create the lifestyle of sport around the globe. Where other brands strive to grow their slice of the pie, we're able to grow the pie itself.

[John Donahoe, President and CEO at Nike]

Let me walk through three areas where we have expanded the world of sport and where we see even greater opportunity ahead. First, let's discuss Global Football. In fiscal 23, Global Football grew 25%, nearly doubling overall Nike growth, with women's and kids' businesses growing even faster. Key boot franchises like Mercurial and Phantom saw high full price realization as we continue to win share on pitch. We invest in the grassroots of the game while also partnering with the sport's greatest. Erling Haaland joined our roster this quarter as his record pace of goal scoring cements his stamp on the future of the game.

[John Donahoe, President and CEO at Nike]

We can't wait for this summer's World Cup. Nike is proud to partner with more federations in the tournament than any other brand, and we've matched that energy with our most comprehensive women's football collection ever. For example, we'll launch the most innovative women's-led football boot in our history. After more than two years of testing and designing, the new Phantom Luna boot features a proprietary cleat pattern that provides peak traction and stability for female players. In addition, our World Cup kits will debut significant fit and material innovations mapped to a woman's specific movements.

[John Donahoe, President and CEO at Nike]

Last but not least, we've created our largest ever football-inspired sportswear collection for both fans and athletes when they're off pitch. We're just weeks out from the tournament, and we're focused and aligned to drive energy like no one else as we connect the next generation of fans to the world's most popular sport. Next, let's discuss Basketball, where we continue to see significant market leadership. Today, Nike defines Basketball, and as we look to the landscape, we see only expanding competitive separation ahead. Our influence in Basketball is elevated by the strength of our portfolio brands: Nike, Jordan, and Converse.

[John Donahoe, President and CEO at Nike]

In fact, our roster, which is already the game's greatest, set a new standard this season. For the first time ever, all three of our brands were represented in the All-NBA First Team, with Luka and Jayson from Jordan, Giannis from Nike, and rising star Shai Gilgeous-Alexander from Converse. This is an unprecedented accomplishment. Speaking of the game's greatest, fiscal 23 marked 20 years of LeBron's signature shoe. We're excited by the continued potential of the LeBron business as his brand reaches a new dimension by bringing back earlier styles onto the court, igniting new energy for these retro models with consumers.

[John Donahoe, President and CEO at Nike]

In addition, the Sabrina 1 is resonating strongly since launch, helping double our WNBA business versus what it was 2 short years ago. It's going to be an exciting summer as we set the stage to relaunch the Kobe Brand in advance of Kobe Day on 8/24. As you know, it's already been a great few months for Basketball. We had a thrilling NBA season, which concluded with Nikola Jokić taking the Denver Nuggets to their first ever title. The WNBA season kicked off with Brittney Griner making her return to the court, and earlier this week, A'ja Wilson was named an All-Star team captain.

[John Donahoe, President and CEO at Nike]

In China, 10 times Chinese Basketball Association All-Star point guard, Guo Ailun, won his third CBA championship. Earlier this week, in fact, last week in the NBA draft, Victor Wembanyama was selected No. 1 overall by the San Antonio Spurs. We're thrilled to have Victor in the Nike family, and we're excited for what the future holds in Basketball. I want to take a minute to go a little bit deeper into the Jordan Brand. Jordan's greatest advantage is its authenticity and connection to sport, which drives a special bond with generation upon generation. This brand has built a cultural identity that transcends the game, connecting people with deep emotion and a sense of self-belief. It's this authenticity that fuels Jordan's leadership in streetwear.

[John Donahoe, President and CEO at Nike]

Jordan continues to dictate the conversation by being a premium brand that drives sportswear culture. You've seen this come to life through Jordan's partners across pop culture, from product launches like the Women's Teyana Taylor AJ1 High to the brand's meaningful collaboration with the movie Spider-Man: Across the Spider-Verse. Today, Jordan is extending its core strength in Men's. In Q4, Jordan launched the Tatum 1, which completes Jordan's signature offense, along with Luka, Zion, and the Game Shoe.

[John Donahoe, President and CEO at Nike]

With this foundation in place, Jordan has plans to now scale these four franchises even further. At the same time, Jordan is building real energy around our biggest growth opportunities. In fiscal 23, Jordan had over-indexing growth in both Women's and Kids, alongside increasing strength in apparel. Today, Jordan's growth in performance footwear is now outpacing retro footwear. No discussion of Jordan's opportunity would be complete with also looking at its international business. In most of our geos, Jordan's penetration is about 10 points lower than it is in North America, and this is the growth opportunity we plan to capture moving ahead. Simply put, we continue to see a tremendous amount of potential for the Jordan Brand and its differentiated ability to drive culture, connection, and growth like nothing else.

[John Donahoe, President and CEO at Nike]

Finally, let me comment on our running business. Running's been a competitive battlefield lately, with more and more brands joining the market. Today, we're more aligned and resourced to compete and win. We saw roughly 10% growth for our running footwear business in fiscal 23, and we're just getting started. As you know, Nike's advantage in innovation is shown as we continue to set the pace in racing and Trail Running categories, led by the new Vaporfly 3 and Pegasus Trail 4, respectively.

[John Donahoe, President and CEO at Nike]

Following a recent reset, we're prioritizing the needs of everyday runners through newness and consistency in the key styles they love most. For example, last quarter, we launched the Invincible 3, which continues to perform well. Since its Q3 launch, Invincible has already doubled its retail sales versus last year. Next quarter, we're debuting the InfinityRN 4, another major update to a popular franchise. In fact, I'm wearing a pair right now, and I have to say, they feel great. The InfinityRN 4's ReactX is our newest foam, a breakthrough innovation that's more sustainable and offers runners a smooth and responsive ride following years of women-led testing.

[John Donahoe, President and CEO at Nike]

This is just the start as we reinvigorate our running footwear line, with more to be unveiled as we build momentum heading into the Olympics in Paris next summer. In addition to innovating for runners, we're also driving the lifestyle of running as only Nike can. The Vomero 5, which in fiscal 23, kicked off our strategic relaunch into the intersection of running and streetwear, has already become a staple of modern sneaker culture. The Vomero 5 is coming into the summer with a lot of momentum as we substantially increased its volume all year.

[John Donahoe, President and CEO at Nike]

Just last month, we launched the Motiva, a walking shoe with a distinctive design at an attractive price point, and one that's representative of the aggressive approach we're taking to opportunities we see in the market. In just two months post-launch, Motiva has had strong sell-through, particularly for women, already becoming a Top 5 performance footwear style globally on Nike Digital. Ultimately, when we look at the full running business, while we know there's a lot of work ahead, we remain confident in our go-forward strategy and firm in our belief that we're all set to compete with strength. In the end, our CDA strategy is working. Our brands have strong energy, our innovation pipeline is as relentless as ever, and we're executing against what matters most to consumers.

[John Donahoe, President and CEO at Nike]

As we look to fiscal 24, Nike will occupy the same leadership position that we earn year after year as we usher our industry into the future. With that, I'll turn the call over to Matt.

[Matt Friend, CFO at Nike]

Thanks, John. Hello to everyone on the call. NIKE is a growth company. Fiscal 23 demonstrated our ability to deliver strong growth in the midst of rapidly changing market conditions. Throughout the year, we drove competitive separation by doing what NIKE does best: serve athletes with product innovation and rich storytelling, amplify our brand voice through key sport and consumer moments, deepen consumer connections across our portfolio, and actively manage the marketplace to drive sustainable, profitable growth.

[Matt Friend, CFO at Nike]

For the full year, we delivered mid-teens revenue growth, with accelerating momentum in our performance business and sustained strength in lifestyle. We added $7 billion of revenue in total on a currency-neutral basis, which included adding $3 billion to North America, our largest, most mature market. In addition, our top franchises drove strong full price sales with mid-single-digit price increases, and we grew units and ASP across both product engines.

[Matt Friend, CFO at Nike]

In Q4, we saw another quarter of strong consumer demand, with traffic growing online and in our stores, and total retail sales across the marketplace up double digits versus the prior year. Beyond driving strong top-line growth, we finished the year with a significantly improved marketplace position, with total marketplace inventory units, including Nike and our wholesale partners, down year-over-year. We feel very good about the results driven by our decisive actions over this past year, as well as the sales momentum that we continue to see from NIKE Direct and our top strategic partners, including DICK'S Sporting Goods, JD Sports Direct, and our city specialty partners.

[Matt Friend, CFO at Nike]

To go a little deeper on inventory, NIKE, Inc. inventory dollars are flat versus the prior year, with units down double digits across both footwear and apparel. Apparel units are down more than 20% versus the prior year. Our mix of in-transit inventory has normalized, and days in inventory show improvement versus the prior quarter and the prior year. Closeout mix is in line with pre-pandemic levels, with improvements in the average age of our closeout inventory versus the prior year. From a geography perspective, both North America and Greater China have inventory dollars down high single digits versus the prior year, with units being down double digits.

[Matt Friend, CFO at Nike]

All told, we are entering fiscal 24 on our front foot, ready to navigate any uncertainty that may be ahead of us and ready to compete from a position of strength. Now, as we move forward, we are building on a strong foundation for future growth. Our confidence is grounded in the power of Nike's portfolio, deeply connected to the consumer, centered in sport and youth culture, fueling authenticity and distinction, unrivaled in breadth and depth. Our strength begins with our scale, from our investment in innovation to our sports marketing portfolio, our digital platforms and membership, and our global reach. We create value for consumers around the world, leveraging Nike's scale and competitive advantages to drive sustainable growth and strong returns to shareholders over the long term.

[Matt Friend, CFO at Nike]

Today, Nike's opportunity to grow is as large as it's ever been. Consumer interest around the world in sport, health, and wellness has never been greater, and what excites us most is the potential still ahead. Let me share just a few examples. First, one of Nike's greatest competitive advantages is our relentless pace of innovation. We innovate to make athletes better, to serve more athletes, and to make the world better for athletes everywhere. Right now, in our LeBron James Innovation Center, we are creating new concepts, new platforms, and new capabilities to fuel Nike's next 50 years of innovation and growth. We will continue to increase investment in innovation to create value for athletes, this gives me confidence we can drive long-term growth for Nike.

[Matt Friend, CFO at Nike]

We have some great opportunities over this next fiscal year to showcase our latest innovations on the global sports stage. Second, we're accelerating direct consumer relationships across our digital platforms. By better knowing and serving the consumers who love our brands, we are also unlocking strategic and financial benefits for Nike. For example, we have partnered with Adobe to enable one-to-one member personalization, driving gains in member retention, click-through rates, and conversion, resulting in higher demand per member and returns on digital ad spend.

[Matt Friend, CFO at Nike]

We are only beginning to operationalize these new capabilities and consumer experiences on our digital platforms. We see even greater opportunity to come. Third, we see meaningful growth potential in our international markets. This includes Korea, one of our most digitally connected markets. Central and South America, a region with a deep love of sport. Southeast Asia and India, with one of the world's largest youth populations. Of course, China, where young consumers are seeking our top product innovation, and Gen Z is coming of age as the country's most active generation ever. Last, we can now see around the corner on the transitory cost headwinds that pressured profitability in fiscal 22 and 23.

[Matt Friend, CFO at Nike]

When combined with our structural opportunities to improve profitability as we grow, we are confident that we will deliver above average margin improvement in fiscal 24, with many of the drivers continuing into fiscal 25. Let me turn to our NIKE, Inc. fourth quarter results. In Q4, NIKE, Inc. revenue grew 5% on a reported basis and 8% on a currency neutral basis. NIKE Direct grew 18%, with 14% growth in NIKE Digital and 24% growth in NIKE Stores. Wholesale grew 2%, moderating as planned, as we tightened supply to normalize marketplace inventory levels.

[Jim Duffy, Managing Director at Stifel]

Gross margins declined 140 basis points to 43.6% on a reported basis, primarily due to higher product input costs and elevated freight and logistics expenses, higher markdowns, and 100 basis points of unfavorable changes in net foreign currency exchange rates, partially offset by strategic pricing actions and lapping higher inventory obsolescence reserves in Greater China in the prior period. SG&A grew 8% on a reported basis, primarily due to wage-related expenses, variable NIKE Direct costs, and increased demand creation expenses. Our effective tax rate for the quarter was 17.3%. Diluted earnings per share was $0.66. Let me turn to our operating segments. In North America, Q4 revenue grew 5%. NIKE Direct was up 15%, and NIKE Digital grew 17%. Wholesale declined 3%, following reduced spring and summer sell-in to proactively manage marketplace inventory.

[Matt Friend, CFO at Nike]

EBIT declined 6% on a reported basis. For another consecutive quarter, strong consumer demand drove total retail sales up double digits across the marketplace, enabling us to drive a quicker return to healthy marketplace inventory levels. Member engagement grew on all digital platforms, and buying frequency was at an all-time high. Nike store traffic and revenue grew double digits, surpassing industry trends. We saw strong brand momentum across our portfolio. Performance dimensions delivered strong growth with LeBron and Giannis of double digits. Free Metcon extended its lead as our top women's performance franchise, and the Jordan Brand delivered another dominant quarter with women's leading growth.

[Matt Friend, CFO at Nike]

Luka and Tatum highlighting momentum and performance and iconic franchises inspiring the next generation. In fact, this quarter's AJ1 Spider-Verse launch drove our largest ever Kids' Shock Drop on the SNKRS app. With a robust product pipeline, a healthy mix of inventory, and a normalizing supply chain, we are confident in Nike's ability to set the pace in North America as we look ahead. In EMEA, Q4 revenue grew 7%. Nike Direct was up 28%, and Nike Digital grew 24%. EBIT declined 13% on a reported basis. EMEA's fourth quarter results demonstrated the strength of our complete offense as Nike increased market share in performance and lifestyle.... Digital continues to power growth, with traffic up double digits and conversion rates expanding. Brick-and-mortar traffic in key countries also remains strong. Nike's authenticity in sport and culture continues to create separation. Vaporfly and Alphafly top shoe counts at the Paris and London Marathons, while Pegasus and Invincible drove strong sell-through.

[Matt Friend, CFO at Nike]

We channeled the energy of Air Max Day into positive momentum for Air Max Pulse and Air Max 1. We closed out our biggest football year ever, up double digits with strong full price sales led by Mercurial and Phantom, and balanced growth across men's, women's, and kids. In Greater China, Q4 revenue grew 25%. Nike Direct grew 19%, with Nike Digital declining 12% as consumer buying continues to over-index in brick-and-mortar versus the prior year. EBIT grew 70% on a reported basis. This quarter left no doubt: sport is back, consumer confidence is rebounding, and Nike's brand momentum is growing. We celebrated the return of sport with full marketing activations around the Chinese High School Basketball League, Air Max Day, and Super Brand Day.

[Matt Friend, CFO at Nike]

We extended that energy into our strongest product sell-through in eight seasons, with full price momentum accelerated by our healthy inventory position. Running grew double digits, fueled by newness and hyperlocal storytelling, including strong Express Lane executions for Invincible 3 and community activations around Pegasus 40. Basketball grew double digits, led by the G.T. Cut, and we saw exceptional sell-through for our G.T. Jump Players edition, inspired by longtime Nike athlete, Yi Jianlian. Earlier this month, our 618 results surpassed last year's record-breaking performance, with sales up double digits.

[Matt Friend, CFO at Nike]

Next week, we will build on that momentum as we kick off Nike's first athlete tour in China since the pandemic by welcoming Giannis to Beijing. As we look forward, we are confident in the strength of our consumer connections and confident in Nike's ability to drive sustainable long-term growth in China. In APLA, Q4 revenue grew 6%, including approximately 6 percentage points of a headwind due to the impact of our shift to a distributor model in Central and South America. Nike Direct was up 9%, with Nike Digital growing 9%. EBIT declined 16% on a reported basis.

[Matt Friend, CFO at Nike]

This quarter highlighted our balanced growth in the region. Jordan Brand continued its international expansion with strong double-digit growth as our new World of Flight doors in Tokyo and Seoul create local brand energy. We also saw strong growth in women's lifestyle and men's performance, with positive momentum from Cortez and Vomero 5, and sustained strength from Pegasus and Invincible 3. In global football, we drove double-digit growth across men's, women's, and kids, with excitement building ahead of this summer's Women's World Cup. We finished the year in APLA with new milestones and new opportunities in the region.

[Matt Friend, CFO at Nike]

In Southeast Asia and India, we grew our business by over 40% this year, reinforcing the potential that we see in the market. In Korea, our Nike App launch drove 2.5 million downloads and $100 million in incremental demand within its 1st quarter, showing how elevated local digital experiences can accelerate consumer demand. Across the region, we continue investing to grow, from launching nike.com.ar and nike.com.pe, to introducing Nike's first direct digital footprint in India. Now, let me turn to our fiscal 24 financial outlook. We enter the new year with clear advantages: strong consumer momentum, a robust product innovation pipeline, healthy inventory, and a normalized flow of supply. That said, we are closely monitoring the macro environment, consumer behavior, and retail trends.

[Matt Friend, CFO at Nike]

Our priority for fiscal 24 is to drive healthy, full price growth while unlocking speed, agility, and efficiency in our operating model. We are focused on what we can control as we position Nike to compete at its best. We are taking a balanced approach to planning our business, building on our proactive decisions more than six months ago to tighten buys. We expect this to translate into an improved marginal cost of growth, expanding profitability, and higher returns on invested capital. We have also taken into account several non-comp factors from the prior year that will impact overall rates of growth, as well as quarterly comparisons.

[Matt Friend, CFO at Nike]

For the full year, we expect fiscal 24 reported revenue to grow mid-single digits, led by Nike Direct. This includes approximately 4 points of headwinds from the prior year from wholesale shipment timing and accelerated liquidation activities. In addition, based on current spot rates, we do not expect any material translation impact on revenue in fiscal 24. We expect gross margins to expand 140 to 160 basis points on a reported basis, which translates to approximately 200 basis points of operational gross margin expansion, excluding 50 basis points of negative impact from foreign exchange headwinds.

[Matt Friend, CFO at Nike]

This reflects the beginning of recovery from transitory headwinds, including more favorable ocean freight rates starting halfway through the second quarter and a modest improvement in markdowns versus the prior year. We also expect continued structural gains from our focus on price value, including low single-digit price increases in fiscal 24, plus ongoing benefits from our shift to a more direct business. We expect this to be partially offset by higher product costs, with inflation causing higher labor and fulfillment expenses in parts of our supply chain. We expect SG&A to grow slightly above revenue as we increase investment in demand creation to support key global sports moments and product launches and invest in capabilities to transform Nike's operating model for greater speed and effectiveness.

[Matt Friend, CFO at Nike]

We will continue to manage SG&A to remain below pre-pandemic levels as a percentage of revenue. Our other income and expense, including net interest income, is expected to be $225 million-$275 million of income for the year, and we expect our effective tax rate to be similar to fiscal 23. Let me provide a few important insights into our first quarter. We expect first quarter revenue growth to be flat to up low single digits, reflecting our decision to tighten first half buys and restrain marketplace inventory. We expect another quarter of sequential improvement in gross margin, down 50 to 75 basis points on a reported basis, which translates to 25 to 50 basis points of operational gross margin expansion, excluding the negative impact of 100 basis points of foreign exchange headwinds.

[Matt Friend, CFO at Nike]

We expect SG&A to grow low double digits on a reported basis, driven by increased demand creation investments around the Women's World Cup, and transformational investments to drive efficiency, including the activation of the next stages of our ERP implementation in North America.

[Matt Friend, CFO at Nike]

Looking ahead, we will remain agile and on the offense, leveraging our experience and the capabilities that we have developed to lead through times of uncertainty while investing to capture the growth opportunities in front of us. For Nike, creating the future always starts with serving athletes in sport. As we look to fiscal 24, we have an incredible year of sport ahead of us. From this summer's World Cup to the road to the Paris Olympic Games, it will be a year to remember, and just like the athletes we serve, Nike will be ready to bring our best. With that, let's open up the call for questions.

[Operator]

Thank you, sir. Everyone, if you have a question, please press star one on your telephone keypad. We'll take our first question from Tom Nikic, Wedbush Securities.

[Tom Nikic, Senior Equity Research Analyst at Wedbush Securities]

Hey, everybody. Thank you very much for taking my question. I want to ask about North America and specifically, the wholesale channel. I think, you know, there's been some news recently about, you know, maybe some wholesale partners that you had either, you know, exited or de-emphasized and, you know, now you're, you know, going back in to, you know, some of those retailers. What drove that decision? I guess kind of, you know, what changed in your mindset, you know, that, you know, maybe, you know, a year or two ago, you thought, you know, DSW was not somebody you wanted to partner with, but now you do, and Macy's, you know, et cetera. Just any insight or color there would be, would be really helpful. Thanks.

[John Donahoe, President and CEO at Nike]

Yeah, Tom, I'll take that. Let me just say right up front, our marketplace strategy remains the same as it's been over the last several years. This is simply a continued evolution of the very same marketplace strategy. I'll remind you that our marketplace strategy is driven by the consumer. I mean, at the end of the day, we start with the consumer. Consumers in this day and age want to get what they want, when they want it, how they want it. Consumers want digital and physical access. They shop across both channels. They want a mono brand and multi-brand. They use different shopping occasions to use different channels. Consumers expect us to know who they are, and consumers have said to us they want a consistent and seamless experience. That is what has driven our marketplace strategy.

[John Donahoe, President and CEO at Nike]

As you know, it starts with digital, a direct connection with the consumer. Our digital apps, our mobile apps are unmatched in the industry, and that's our fastest-growing channel. That will continue to be our fastest-growing channel because we directly connect with the consumer digitally. We augment that with owned retail, where we are building out stores, Nike stores, in segments that are currently underserved by our wholesale partners. We would say women's is one of those cases, and Jordan being another. We're selectively opening new doors. Multi-brand wholesale partners play a really important role. As I said in my remarks, there's different segments.

[John Donahoe, President and CEO at Nike]

We spent a lot of focus and attention, and we've talked a lot over the last couple of years about the larger multi-brand partners like DICK'S and JD and Foot Locker and Sports Direct.

[John Donahoe, President and CEO at Nike]

We've talked some around neighborhood doors, where we authenticate. That's such an important role. We have accounts that help us serve distinct segments of consumers or price points. What we've done over the past quarter is simply an extension of that. Our direct business will continue to grow the fastest, but we'll continue to expand our marketplace strategy to enable access to as many consumers as possible and drive growth.

[Operator]

Next up is Matthew Boss, JPMorgan.

[Matthew Boss, Equity Research Analyst at JPMorgan]

Great, thanks. John, with the expanded definition of sport and greater awareness of health and wellness that you cited, could you elaborate on how you believe the Nike brand is positioned to capture market share globally? Matt, on the revenue guide for this year, could you just help bridge 1Q relative to the full year? Maybe some of the puts and takes, I think, would be really helpful, in terms of getting from the first quarter to the full year.

[John Donahoe, President and CEO at Nike]

Thanks, Matt. Matt Friend help, but I'll take the first second. You know, Matt Boss, we see the same structural tailwinds you just described. We are blessed with structural tailwinds around an expanding definition of sport, particularly around health and wellness, and a related structural tailwind around this movement toward athleisure. Our marketplace strategy is simply geared to expand, leverage our competitive advantages to not only gain share, but also grow the market by being where consumers are. Again, as I said a minute ago, to give them what they want, when they want, how they want it. Two examples come to mind. One is just digital. I cannot tell you how important it is, our mobile apps.

[John Donahoe, President and CEO at Nike]

In fact, in Q4, our four mobile apps, SNKRS, the Nike mobile app, NTC and NRC, had over 500 million visitors within the quarter. That's just in the US or North America, APLA and EMEA. Doesn't even count in China. There's no one else in the industry that has anything close to that. What that means is we're in the privileged position of being in consumers' pockets and on their home screens of their phones. That's cherished real estate. Our mobile apps give us a huge advantage because it creates shopping occasions when they're browsing on sneakers. It creates shopping occasions when they're working out. It connects us to consumers globally and will help us both grow the market and gain share. A second example will be around health and wellness in women's.

[John Donahoe, President and CEO at Nike]

We talked in my remarks about the Nike Well Collective. What this really is Amy Montagne, who's leading our Women's team, and just doing a fabulous job. Amy and her team have sharp consumer insight around through the eyes of the women consumer, the female consumer, this intersection of sport, wellness, community, and it's all infused with style. The distinction of style and performance for women is a much more nuanced and integrated thing. So Nike Well Collective is both a branding and a way that our voice to her and our storytelling to her will come to life, but also our retail doors. We have been opening Nike Live doors, as you know. We'll rebrand those Nike Well Collective.

[John Donahoe, President and CEO at Nike]

I will tell you, the Nike Live doors, which are largely focused at women consumers, are performing very strongly around women's performance product, around women's fitness, leggings and bras, around lifestyle as well. In that way, we're expanding our access to women consumers. We'll continue in our marketplace strategy. It really reiterates what I said a minute ago of being aggressive to be where the consumer is, so that we're there when they want us, where they want us, and how they want us.

[Matt Friend, CFO at Nike]

Matt, I'll just jump in on the question around revenue guidance. Let me start by just saying, you know, we're incredibly pleased by the growth that we delivered in fiscal year 23, with 16% growth on a currency neutral basis. If you look at our results in North America and EMEA on a currency neutral basis, our growth was even higher. When you then compare our reported revenue growth to retail sales growth to the consumer across the marketplace, we drove strong double-digit growth in retail sales to the consumer throughout the year, including that trend continuing into the fourth quarter. Nike Direct in the fourth quarter grew 18% versus the prior year.

[Matt Friend, CFO at Nike]

In this fourth quarter, remember that we moderated the sell into wholesale, but continued in terms of trying to prioritize a healthy marketplace, and we still drove strong growth in retail sales across the marketplace. As we look ahead to fiscal 24 and the mid-single digit guide, you know, it starts with the approach that we've been taking around assessing marketplace health and our consumer trends, and then the pressure that we see, the potential pressure that we see on the consumer. We made a decision to tighten our first half buys and continue the trend that we had done in the second half. We are expecting retail sales to continue a trend, so retail sales to the consumer to continue a trend of growth versus the prior year.

[Matt Friend, CFO at Nike]

Actually, when we look at the first half and the second half of next year, we're actually planning for a fairly consistent level of retail sales growth to the consumer. The distinction with the first half is that we're continuing to manage marketplace inventory and continue to manage marketplace health. Nike Direct is going to continue to lead our growth. You know, when we look at next year in the second half, in particular, you know, we're excited about the new products that we've brought to market this year and scaling them next year. We're excited about new product introductions, and then ultimately capturing the energy around the Paris Olympics, which is a wonderful moment for Nike.

[Matt Friend, CFO at Nike]

Mid-single-digit revenue growth on the full year, and that includes 4 points of non-comp headwinds from wholesale shipment timing in fiscal year 23, plus some of the accelerated liquidation activities that we had. All told in this environment, we feel like mid-single digits a great number.

[Operator]

Jim Duffy from Stifel is up next.

[Jim Duffy, Managing Director at Stifel]

Thank you for taking my questions. Some great progress on the inventories. You spoke to an improved inventory posture in the marketplace. Just thinking about competitive dynamics, can you elaborate on your expectations for the promotional backdrop in fiscal 24? Related to that, you were very promotional clearing inventory across fiscal 23. How does that factor into your outlook for the mid-single digit growth and specifically the growth for the D2C business? Thank you.

[Matt Friend, CFO at Nike]

Sure. Well, Jim, I would say in general, the marketplace remains highly promotional. When we step back and look at the actions that we took last year, we're very happy with where we finished the year. In fact, our inventory levels are ahead of our plan and ahead of the competition. We saw total marketplace inventory units down versus the prior year. When we look at Nike-owned inventory in particular, we feel incredibly good about where we are and the plans that we have going into the first half of next year. The large majority of our strategic partners have also done a beautiful job moving through the inventory and balancing the trade-offs of investing in consumer connections, elevating the retail environment, and moving through inventory.

[Matt Friend, CFO at Nike]

We feel great about where we are, but we recognize that next year, the environment is gonna continue to be promotional, and that even puts pressure on our wholesale partners in terms of how they think about managing through the first half of the year. We believe that the right focus and attention for Nike is to focus on recovering a higher level of full price growth in fiscal year 24. Profitable growth, full price growth. The mid-single digit guide does reflect 4 points, as I mentioned, of non-comp impacts, which are partially wholesale shipment timing. You recall last year, there was a lot of late supply from 2022 that came into 2023, but also a little bit of extra liquidation, as we were more aggressive moving inventory, both through our own channels and our partner channels.

[Matt Friend, CFO at Nike]

When I look at our growth plan for next year, adjusting for the comp headwind, and look at the profitability recovery that we see on the margin, gross margin and EBIT line, I feel like it's a great plan and sets us up well for long-term growth and profitability.

[Operator]

Your next question is Kate McShane, Goldman Sachs.

[Brooke Roach, VP of Equity Research at Goldman Sachs]

Good afternoon. This is Brooke Roach filling in for Kate. Thank you so much for taking our question. You commented in the prepared remarks about seeing around the corner on transitory cost headwinds that have pressured your profitability, and that FY 24 will start to see some relief there. Can you speak to the proportion of transitory costs that you anticipate to recapture in FY 24, and what's still on the horizon for FY 25 and beyond? Thank you.

[Matt Friend, CFO at Nike]

Sure. When we look at where we ended the year and the progress that we've made on inventory, we feel really good about our ability to drive healthy growth in 2024, and you see that in our gross margin guide. We're guiding to expand margins by 140-160 basis points, and that includes a 50 basis point negative FX headwind. If we back out the FX, it's approximately 200 basis points of operational gross margin expansion. The large majority of the 200 basis points is the beginning recapture of transitory headwinds. We will continue to see structural benefits in fiscal year 2024, those are being partially offset by higher product costs and inflation in parts of our supply chain.

[Matt Friend, CFO at Nike]

When I look at the large majority of our transitory headwinds, we've been talking about two for the past several years. One is freight and logistics, and the 2nd one's liquidation. We've now negotiated our ocean freight rates with partners for fiscal year 24, and we've negotiated rates that are near pre-pandemic levels. Those benefits don't kick in until halfway through the second quarter, and so we'll start to see that tailwind come in in Q2, and then accelerate in Q3 and Q4, and then carry into fiscal year 25. As it relates to the liquidation impact, we are planning for an improvement in full price mix and markdowns. We've baked that into our plans for fiscal year 24.

[Matt Friend, CFO at Nike]

We recognize, as I answered the question for Jim a little bit earlier, that we continue to operate in a promotional marketplace. We're going to continue to read and react, and as a result of that, we've planned for a modest recovery of those costs. You'll also recall that in fiscal year 23, we were comparing to extraordinary levels of full price realization, well above the 65% threshold that we had provided as our target. At this point in time, we're not planning that we're going to recover back to that level of full price realization, but that instead, we will be operating at or around the 65% level.

[Matt Friend, CFO at Nike]

We've also now seen a new way of living, and so it gives us some optimism that there can be more opportunity than even the metric that we've provided. Those two things, taking into consideration, as we look to our margins beyond 2024, there's going to be some structural tailwind that comes from freight, or sorry, some benefit that's going to come from freight. Then our focus is going to be on the structural drivers that give us confidence in achieving the long-term margins that we've been talking about.

[Operator]

Cristina Fernández, Telsey Advisory Group has the next question.

[Cristina Fernández, Managing Director and Senior Research Analyst at Telsey Advisory Group]

Yeah, good afternoon, Thank you for taking my question. I wanted to see if you could talk about the recovery you're seeing in China. How did that progress through the quarter? Just overall, when you look at the marketplace, how is it different today versus pre-pandemic in your ability to use your athletes and influencers to drive sales?

[John Donahoe, President and CEO at Nike]

Cristina, probably the highlight of the last 90 days for me was getting back to China for the first time post-pandemic. I will tell you, it was such a palpable reminder of, A, what a strong team we have there. I just want to, again, call out our China team, who has just done a spectacular job over challenge after challenge after challenge over the last three or four years. What's also clear is that consumers back in China and Nike and Jordan Brand are strong. You heard our Q4 growth was 25%. We had a strong 618, and that's across different categories, performance and lifestyle, Men's, Women's, Kids. Really strong performance in Running and Basketball, Wholesale Fitness.

[John Donahoe, President and CEO at Nike]

What was really clear is that the Nike formula of the best innovation, combined with great local storytelling, combined with the marketplace, is connecting with Chinese consumers, particularly Gen Z. The Gen Z consumer in China cares about innovation, and they're doing a great job of taking our global innovations and hyper localizing them. As well, a great job of local storytelling. When I was there, we saw Craig Williams and I were there together. We saw the live streaming studio, where we do a lot of live streaming in a way that really connects with Gen Z. Social shopping is taking off in China in a bigger way than other places, and we're at the front edge of that. Then, as you know, we have 6,000 mono brand doors that provide such an advantage.

[John Donahoe, President and CEO at Nike]

I will tell you, being in several of those doors in Shanghai and Beijing, it was right when the Motiva was launched. In the far majority of those 6,000 doors, the first floor is dedicated to women's. You walk in, it is some of the best merchandising of a great innovation like Motiva, connected to her, pulling her off the street and into the doors. We'll continue to invest in China. Our China for China strategy, I think, is going very, very well. Looking ahead, we're optimistic about Nike's brand, Jordan's brand, the momentum we have. As well, we think it's a structural tailwinds in the region make us optimistic over the long term. Gen Z is the most active generation. There's a growing middle class, increased focus on health and wellness.

[John Donahoe, President and CEO at Nike]

A very energizing visit and makes us very confident about our brands and our business in China.

[Matt Friend, CFO at Nike]

I think that the other thing I would just add is the activity and the effort that we've taken over the last three quarters to improve our inventory position in the marketplace. We had another great quarter we reported. Where you really see that come to life in a mono brand marketplace, where you can see the full breadth in our stores, is that you get the full breadth of a seasonal assortment, which is when Nike is operating at its best. Leading with innovation, China actually is our largest penetration of innovation of any geography that we operate in, and that connects well with what John referenced in terms of what the consumer is looking for. This quarter, in particular, as we've improved our inventory position, we saw the highest level of full price selling that we've seen in eight quarters.

[Matt Friend, CFO at Nike]

That just shows the strength of Nike when we have a healthy marketplace, and we can bring the breadth of the assortment and the depth of our stories to bear for the consumer and to drive consumer demand.

[Operator]

Our final question today will come from John Kernan, TD Cowen.

[John Kernan, Managing Director, Consumer - Retail & Consumer Brands Research Analyst at TD Cowen]

Excellent. Thanks for taking my question. Matt, just wanted to go back to the margin puts and takes, and maybe talk a little bit about the long-term margin targets that were issued way back in fiscal 22. I know a lot's changed since then, are we still thinking in terms of a high teens operating margin long term? How do we think about the margin profile of DTC and the mix shift to DTC?

[Matt Friend, CFO at Nike]

Sure, John. Well, I'll start with the back, and I'll come to the front, in terms of the way you asked the question. We're making substantial progress towards the long-term goals that we had highlighted a couple of years ago. Our Consumer Direct Acceleration strategy has been a consumer-led strategy, and when we look at the mix of our business in digital and in direct relative to where we were in fiscal year 19. We've made significant progress against it. We continue to invest to grow based on the fact the consumer continues to choose to shop in our stores and in our digital channels, or at least to engage in our digital channels before they go try to find the product that they want in the wholesale marketplace.

[Matt Friend, CFO at Nike]

So, we're very pleased with where we are today. We finished fiscal year 23 at a 44% mix in total direct and a 26% mix in digital. You know, the consumer will decide the ultimate endpoint. What I mean by that is, whether we land exactly at 60% or not, doesn't really matter. What we are confident long term is that we're going to be a more direct and a more profitable company. When I look at our guidance for fiscal year 24 and the gross margin expansion that we're planning for on an operational basis, we're making significant progress to come back to where we were prior to the transitory impacts. We still see the benefits of structural opportunities to drive our margin long term. We've talked about those before.

[Matt Friend, CFO at Nike]

Those include the price value that we create in our products and the opportunity that creates for us to raise prices, to the impact of having an increasing channel mix, to some of the product cost opportunities we see through simplification of our SKU line and end-to-end efficiency. The timeline to predict when we're going to get there, as we've been talking about for a couple quarters, is difficult to predict. A point on that in case is, we've got 150 basis points of foreign exchange headwinds between last year and this year. We are confident that we're on the path towards achieving these long-term goals, even though it's a little bit more difficult to predict the exact time that we're going to get there.

[Matt Friend, CFO at Nike]

We think that we're on a path to the high 40s long-term gross margin goal. At this point, we're continuing to do what's in our control in order to move us in that direction.

[John Donahoe, President and CEO at Nike]

You know, Matt, John, I'll just build on one of the things that Matt says. The key to the whole thing is having the best innovation in the industry. That's what brings people to our direct channels, that brings people to our digital channels. The momentum, Heidi has had her team together offsite earlier this week, and seeing the design, product creation, men's, women's, kids, storytelling, and brand teams really accelerating the pace of innovation, accelerating our ability to connect with the consumer, is ultimately what's going to fuel not only our top line, but also our bottom line. The feeling of momentum and confidence is really growing as we move into this more streamlined structure.

[Operator]

Everyone, that does conclude our question and answer session. It also concludes our conference for today. We would like to thank you all for your participation. You may now disconnect.

Participants

Analysts

• Brooke Roach, VP of Equity Research at Goldman Sachs
• Cristina Fernández, Managing Director and Senior Research Analyst at Telsey Advisory Group
• Jim Duffy, Managing Director at Stifel
• John Donahoe, President and CEO at Nike
• John Kernan, Managing Director, Consumer - Retail & Consumer Brands Research Analyst at TD Cowen
• Matt Friend, CFO at Nike
• Matthew Boss, Equity Research Analyst at JPMorgan
• Paul Trussell, VP of Investor Relations and Strategic Finance at Nike
• Tom Nikic, Senior Equity Research Analyst at Wedbush Securities