Cars.com (NYSE:CARS) operates as a leading online automotive marketplace in the United States, connecting car shoppers with new and used vehicle listings from dealerships and private sellers. The platform enables consumers to research makes and models, compare prices, read expert and user reviews, and access tools such as TrueCost to estimate ownership expenses over time. Through its website and mobile applications, Cars.com aims to simplify the car-buying process by aggregating detailed vehicle data, payment calculators, and dealership ratings into a single user-friendly experience.
On the dealer side, Cars.com provides a suite of marketing and lead-generation services designed to help automotive retailers reach potential buyers and manage their online presence. Offerings include digital advertising packages, inventory-management software, customer relationship management integrations, and performance analytics. By leveraging data insights and targeted advertising solutions, the company supports dealers in optimizing their marketing spend, increasing showroom traffic, and improving conversion rates.
Founded in 1998 and headquartered in Chicago, Illinois, Cars.com has evolved from its origins as a consumer-facing auto research site to a publicly traded company (NYSE: CARS) following its initial public offering in 2017. Under the leadership of President and Chief Executive Officer Alex Vetter, the company has invested in technology enhancements, mobile experience improvements, and strategic partnerships to maintain its position in a competitive digital marketplace. Its leadership team emphasizes innovation in online retailing and data-driven services for both consumers and dealers.
Serving car shoppers and automotive professionals across all 50 states, Cars.com collaborates with a network of thousands of dealerships to cover a broad range of vehicle makes and models. The platform continues to expand its product portfolio with features such as virtual showroom tools, financing comparisons and augmented reality showroom previews. With a focus on transparency and efficiency, Cars.com strives to streamline every stage of the vehicle purchase journey, from initial research to post-sale support.
