Amazon.com (NASDAQ:AMZN) Stock Price Up 5.6% on Analyst Upgrade

Key Points

• AMZN rose 5.6% intraday after Cantor Fitzgerald raised its price target to $260, with shares hitting $233.80 and volume up about 30% to ~64.98 million shares.
• Wall Street is broadly bullish—MarketBeat shows a consensus rating of "Moderate Buy" with an average price target of $287.39 and multiple firms raising targets into the $280–$300 range.
• Amazon is showing concrete AI traction—AWS AI services exceed a $15B run‑rate and the chips business tops $20B—yet aggressive capex (including a ~$12–$25B Mississippi buildout and a ~$200B plan) has materially pressured free cash flow and margins.

Amazon.com, Inc. (NASDAQ:AMZN) shares were up 5.6% during mid-day trading on Thursday after Cantor Fitzgerald raised their price target on the stock from $250.00 to $260.00. Cantor Fitzgerald currently has an overweight rating on the stock. Amazon.com traded as high as $233.80 and last traded at $233.65. Approximately 64,975,478 shares traded hands during mid-day trading, an increase of 30% from the average daily volume of 50,173,520 shares. The stock had previously closed at $221.25.

Other analysts have also recently issued reports about the company. Moffett Nathanson raised their price target on Amazon.com from $283.00 to $288.00 and gave the company a "buy" rating in a report on Tuesday. Guggenheim reiterated a "buy" rating and issued a $300.00 price objective on shares of Amazon.com in a research report on Friday, February 6th. JPMorgan Chase & Co. raised their target price on Amazon.com from $265.00 to $280.00 and gave the company an "overweight" rating in a report on Wednesday, March 25th. Royal Bank Of Canada restated an "outperform" rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. Finally, Telsey Advisory Group reaffirmed an "outperform" rating and set a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus price target of $287.39.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the company's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares of the company's stock, valued at $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, VP Shelley Reynolds sold 2,695 shares of the stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at $24,662,702. This represents a 2.20% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 72,686 shares of company stock worth $14,899,239. Insiders own 9.70% of the company's stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Jassy disclosed AWS AI services are generating an annualized revenue run‑rate north of $15 billion, and the custom chips business now exceeds a $20B run rate — concrete revenue signals that AI investments are already paying off. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout in Mississippi (reports range from ~$12B–$25B), signaling aggressive AWS capacity expansion to capture AI workloads — a near‑term growth driver for revenue and backlog. What's Going On With Amazon Stock Thursday?
• Positive Sentiment: Management signaled Amazon may start selling its Graviton/Trainium AI chips to third parties — opening a new product revenue stream and increasing addressable market beyond internal AWS usage. Amazon is considering selling AI chips
• Positive Sentiment: Wall Street reactions include price‑target upgrades and bullish analyst commentary, reinforcing the buy narrative after the shareholder letter. Moffett Nathanson Raises Amazon Price Target
• Neutral Sentiment: Jassy publicly defended Amazon’s roughly $200B capital plan for AI and infrastructure — investors view this as a long‑term commitment but it keeps near‑term cash flow under scrutiny. Amazon CEO Jassy defends $200 billion AI spend
• Neutral Sentiment: Reports that Amazon is in talks to acquire Globalstar are circulating — the deal could be transformative if executed but remains speculative and would come with integration risk. Could Globalstar Be the Missing Spark?
• Negative Sentiment: Heavy capex has already depressed free cash flow (reported drop from ~$38B to ~$11B), keeping margin and FCF worries on the table for short‑term investors. Jassy defends AI investment plan
• Negative Sentiment: Operational/PR headwinds include a new fuel surcharge for fulfillment (cost pass‑through to sellers/customers) and a lawsuit alleging Amazon trained an AI tool on scraped YouTube videos — potential margin and legal risks. Amazon adding fuel surcharges YouTubers sue Amazon over AI training data

Hedge Funds Weigh In On Amazon.com

Several hedge funds have recently bought and sold shares of AMZN. Fairway Wealth LLC grew its holdings in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new position in shares of Amazon.com during the third quarter valued at approximately $27,000. MilWealth Group LLC boosted its position in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. purchased a new stake in Amazon.com in the 4th quarter worth approximately $45,000. Finally, Elkhorn Partners Limited Partnership grew its stake in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock worth $46,000 after acquiring an additional 180 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

Amazon.com Trading Up 5.6%

The business has a 50 day simple moving average of $212.14 and a two-hundred day simple moving average of $223.98. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The company has a market cap of $2.51 trillion, a PE ratio of 32.59, a price-to-earnings-growth ratio of 1.57 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the firm earned $1.86 EPS. Amazon.com's revenue for the quarter was up 13.6% on a year-over-year basis. On average, analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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