Planet Fitness (NYSE:PLNT) Stock Price Expected to Rise, Royal Bank Of Canada Analyst Says

Key Points

• Royal Bank of Canada raised its Planet Fitness price target from $60 to $70 and maintained an “outperform” rating, implying 15.12% upside from the prior close.
• Planet Fitness beat third-quarter estimates, reporting EPS of $0.83 versus $0.81 expected and revenue of about $360 million, up 9% year over year. The company also raised its 2026 forecast and authorized a new $500 million share-repurchase program.
• Analyst sentiment is broadly positive: MarketBeat lists a “Moderate Buy” consensus rating and a $71.29 average price target, with 12 analysts rating the stock Buy or Strong Buy.

Planet Fitness (NYSE:PLNT - Get Free Report) had its target price lifted by analysts at Royal Bank Of Canada from $60.00 to $70.00 in a research note issued to investors on Friday, Benzinga reports. The brokerage presently has an "outperform" rating on the stock. Royal Bank Of Canada's price target indicates a potential upside of 15.12% from the company's previous close.

PLNT has been the topic of several other reports. Cantor Fitzgerald set a $62.00 price target on Planet Fitness in a research report on Thursday, July 9th. Deutsche Bank Aktiengesellschaft reaffirmed a "hold" rating and set a $55.00 target price on shares of Planet Fitness in a research note on Wednesday, July 22nd. Robert W. Baird lowered their target price on Planet Fitness from $72.00 to $60.00 and set an "outperform" rating on the stock in a report on Monday, October 5th. Weiss Ratings reiterated a "sell (d+)" rating on shares of Planet Fitness in a research report on Monday, September 14th. Finally, KeyCorp upped their price target on shares of Planet Fitness from $65.00 to $68.00 and gave the company an "overweight" rating in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Planet Fitness has a consensus rating of "Moderate Buy" and a consensus price target of $71.29.

Planet Fitness Trading Up 1.2%

PLNT stock traded up $0.73 during trading on Friday, hitting $60.80. The company had a trading volume of 782,583 shares, compared to its average volume of 2,122,831. The firm has a market capitalization of $4.59 billion, a price-to-earnings ratio of 20.62, a P/E/G ratio of 1.23 and a beta of 1.02. The business has a 50 day moving average of $49.05 and a 200 day moving average of $61.52. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26.

Planet Fitness (NYSE:PLNT - Get Free Report) last announced its earnings results on Thursday, November 5th. The company reported $0.83 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.81 by $0.02. The firm had revenue of $359.98 million during the quarter, compared to analyst estimates of $348.34 million. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. Planet Fitness's revenue was up 9.0% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.80 EPS. As a group, equities analysts predict that Planet Fitness will post 3.22 EPS for the current year.

Insider Transactions at Planet Fitness

In related news, Director Christopher Tanco bought 2,328 shares of the firm's stock in a transaction that occurred on Monday, September 14th. The shares were acquired at an average cost of $51.23 per share, for a total transaction of $119,263.44. Following the acquisition, the director directly owned 2,328 shares of the company's stock, valued at $119,263.44. The trade was a ∞ increase in their position. The transaction was disclosed in a document filed with the SEC, which is available through this link. Also, Director Stephen Spinelli, Jr. bought 10,000 shares of the firm's stock in a transaction that occurred on Monday, August 10th. The stock was bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the acquisition, the director directly owned 45,516 shares in the company, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Corporate insiders own 0.90% of the company's stock.

Institutional Trading of Planet Fitness

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Versant Capital Management Inc grew its stake in Planet Fitness by 285.9% during the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company's stock valued at $26,000 after acquiring an additional 366 shares in the last quarter. Fortitude Family Office LLC purchased a new stake in shares of Planet Fitness in the third quarter worth approximately $32,000. Mather Group LLC. lifted its position in shares of Planet Fitness by 163.3% in the third quarter. Mather Group LLC. now owns 790 shares of the company's stock worth $33,000 after purchasing an additional 490 shares in the last quarter. Root Financial Partners LLC acquired a new stake in shares of Planet Fitness during the third quarter worth approximately $36,000. Finally, EverSource Wealth Advisors LLC boosted its holdings in shares of Planet Fitness by 142.6% during the first quarter. EverSource Wealth Advisors LLC now owns 985 shares of the company's stock worth $73,000 after purchasing an additional 579 shares during the period. Institutional investors and hedge funds own 95.53% of the company's stock.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness reported third-quarter earnings of $0.83 per share, above the $0.81 consensus, and revenue of about $360 million, ahead of estimates and up 9% year over year. The company also raised its 2026 forecast. Planet Fitness Raises 2026 Forecast After Q3 Earnings Beat
• Positive Sentiment: The board authorized a new $500 million share repurchase program; Planet Fitness also repurchased and retired $50 million of stock during the quarter. Buybacks can support per-share results and signal confidence in the business. Third Quarter 2026 Results
• Positive Sentiment: Wells Fargo raised its price target from $65 to $75 and maintained an “overweight” rating. Wells Fargo recommendations KeyCorp also lifted its target from $65 to $68 and kept an “overweight” rating. KeyCorp recommendations
• Positive Sentiment: Management plans to raise regional Black Card prices in the second quarter of 2027, which could improve membership revenue if customers remain engaged. Three takeaways for long-term investors
• Neutral Sentiment: System-wide same-club sales increased 1.5%. The company is also reviewing its domestic corporate-owned clubs and plans to sell a portion; the financial impact will depend on the terms and use of proceeds. Third Quarter 2026 Results

Planet Fitness Company Profile

Planet Fitness, Inc NYSE: PLNT is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.

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