Wayfair (NYSE:W - Get Free Report) had its price objective hoisted by investment analysts at TD Cowen from $110.00 to $114.00 in a research report issued on Thursday, Benzinga reports. The firm currently has a "hold" rating on the stock. TD Cowen's price target suggests a potential upside of 0.49% from the stock's current price.
W has been the subject of a number of other reports. BMO Capital Markets upped their price target on shares of Wayfair from $105.00 to $115.00 and gave the stock a "market perform" rating in a research report on Wednesday, August 5th. Weiss Ratings reissued a "sell (d-)" rating on shares of Wayfair in a research report on Monday, September 14th. Sanford C. Bernstein raised their price objective on Wayfair from $125.00 to $140.00 and gave the company an "outperform" rating in a research report on Thursday. Truist Financial boosted their price objective on Wayfair from $135.00 to $160.00 and gave the stock a "buy" rating in a research note on Wednesday. Finally, JPMorgan Chase & Co. upped their target price on Wayfair from $125.00 to $136.00 and gave the stock an "overweight" rating in a research report on Monday. Three analysts have rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat.com, Wayfair presently has a consensus rating of "Moderate Buy" and a consensus target price of $128.63.
Get Our Latest Stock Report on W
Wayfair Price Performance
W traded down $10.12 during trading on Thursday, reaching $113.44. 1,962,765 shares of the stock were exchanged, compared to its average volume of 3,375,952. The company has a market capitalization of $14.97 billion, a price-to-earnings ratio of -46.03, a P/E/G ratio of 3.84 and a beta of 3.10. Wayfair has a 1 year low of $55.60 and a 1 year high of $127.99. The business's 50 day moving average price is $105.55 and its two-hundred day moving average price is $89.17.
Wayfair (NYSE:W - Get Free Report) last announced its quarterly earnings results on Wednesday, November 4th. The company reported $0.93 earnings per share for the quarter, beating analysts' consensus estimates of $0.80 by $0.13. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%. The business had revenue of $3.42 billion during the quarter, compared to analysts' expectations of $3.38 billion. During the same quarter last year, the business posted $0.70 earnings per share. The business's revenue for the quarter was up 9.7% on a year-over-year basis. On average, analysts anticipate that Wayfair will post 0.97 EPS for the current year.
Insider Buying and Selling
In related news, CTO Fiona Tan sold 8,000 shares of the company's stock in a transaction that occurred on Tuesday, October 20th. The shares were sold at an average price of $115.00, for a total value of $920,000.00. Following the completion of the sale, the chief technology officer owned 196,698 shares in the company, valued at approximately $22,620,270. This represents a 3.91% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 500 shares of the firm's stock in a transaction on Thursday, October 29th. The stock was sold at an average price of $120.00, for a total value of $60,000.00. Following the completion of the sale, the insider directly owned 115,385 shares of the company's stock, valued at approximately $13,846,200. This trade represents a 0.43% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 677,070 shares of company stock valued at $72,236,934. 18.44% of the stock is currently owned by company insiders.
Institutional Trading of Wayfair
Several institutional investors have recently made changes to their positions in W. Lido Advisors LLC raised its stake in shares of Wayfair by 451.2% during the 3rd quarter. Lido Advisors LLC now owns 16,226 shares of the company's stock worth $1,664,000 after purchasing an additional 13,282 shares in the last quarter. AlphaCore Capital LLC acquired a new stake in shares of Wayfair during the 3rd quarter valued at about $622,000. Fulcrum Asset Management LLP bought a new stake in shares of Wayfair in the 3rd quarter valued at approximately $6,092,000. Bryn Mawr Trust Advisors LLC bought a new stake in shares of Wayfair in the 3rd quarter valued at approximately $226,000. Finally, Brighton Jones LLC increased its holdings in Wayfair by 106.3% in the third quarter. Brighton Jones LLC now owns 19,822 shares of the company's stock worth $2,033,000 after buying an additional 10,213 shares during the last quarter. 89.67% of the stock is currently owned by institutional investors and hedge funds.
Key Stories Impacting Wayfair
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Wayfair’s Q3 revenue rose 9.7% year over year to $3.42 billion, while adjusted earnings of $0.93 per share topped analyst estimates. U.S. revenue grew 11.4%, and the company highlighted market-share gains and its strongest growth since the pandemic. CNBC article
- Positive Sentiment: Analysts raised targets after the results: Needham to $145 with a Buy rating and Wells Fargo to $140 with an Overweight rating. Zacks Research also upgraded the stock to Strong Buy. These moves suggest some analysts see further upside. Needham rating
- Neutral Sentiment: Royal Bank of Canada raised its target to $128 and BNP Paribas Exane to $134, but both maintained Sector Perform/Neutral ratings—signaling improved expectations without a stronger endorsement. Royal Bank of Canada rating
- Negative Sentiment: Investors may be focusing on Q4 costs: Wayfair expects heavier holiday advertising, which could limit margin gains despite its forecast for high-single-digit revenue growth and a 6%–7% adjusted EBITDA margin. International revenue also declined 2.3% in Q3, contrasting with U.S. growth. Zacks Q3 analysis
Wayfair Company Profile
(
Get Free Report)
Wayfair Inc is an e-commerce company that sells furniture, home furnishings and related products through digital platforms. Its selection includes furniture, décor, lighting, rugs, mattresses, kitchen and dining products, housewares, home improvement items, outdoor furnishings and other goods for residential and commercial spaces.
The company operates a portfolio of online brands and retail websites, including Wayfair, Joss & Main, AllModern, Birch Lane and Perigold. These brands are designed to serve different customer preferences, price points and areas of the home-furnishings market.
Read More

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Wayfair, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Wayfair wasn't on the list.
While Wayfair currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
The AI boom is creating opportunities across semiconductors, cloud computing, enterprise software, infrastructure, cybersecurity, and automation.
Inside this report, you’ll find 10 companies positioned to benefit as artificial intelligence moves from hype to real-world deployment and becomes a core growth driver for corporate America.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.
Like this article? Share it with a colleague.
Link copied to clipboard.