Apple (AAPL) Stock Price, News & Analysis

Company Overview

Apple Inc. (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod. The company develops the underlying operating systems and platform software—iOS, macOS, watchOS and tvOS—and offers a suite of services that complement its devices, including the App Store, iCloud, Apple Music, Apple Pay, Apple TV+, Apple Arcade and various support and extended warranty programs.

Apple distributes its products and services globally through multiple channels, including its direct-to-consumer Apple Stores, online storefronts and a network of third-party retailers and carriers. The company manages a complex global supply chain and relies on contract manufacturers and component suppliers to produce its hardware for markets worldwide. Its products and services are sold in many countries across the Americas, Europe, Asia and other regions.

Apple is led by Chief Executive Officer Tim Cook, who succeeded Steve Jobs as CEO in 2011. The company emphasizes integrated hardware-software ecosystems, user experience and privacy as strategic differentiators, and continues to invest in product innovation and expansion of its services offerings.

Key Stats

• Today's Range: $281.07 to $288.03
• 50-Day Range: $246.63 to $284.18
• 52-Week Range: $193.25 to $288.62
• Volume: 57.51 million shs
• Average Volume: 47.32 million shs
• Market Capitalization: $4.22 trillion
• P/E Ratio: 34.77
• Dividend Yield: 0.36%
• Price Target: $304.31
• Consensus Rating: Moderate Buy

Apple Stock Analysis - MarketRank™

Apple scored higher than 89% of companies evaluated by MarketBeat, and ranked 100th out of 626 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.8 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.66, and is based on 1 strong buy rating, 22 buy ratings, 11 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Apple is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Apple has been the subject of 18 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.94%

Earnings Growth

Earnings for Apple are expected to grow by 8.94% in the coming year, from $8.72 to $9.50 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Apple is 34.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.47.

Price to Earnings Ratio vs. Sector

The P/E ratio of Apple is 34.77, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 73.41.

Price to Earnings Growth Ratio

Apple has a PEG Ratio of 2.42. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Apple has a P/B Ratio of 39.66. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.92% of the float of Apple has been sold short.

Short Interest Ratio / Days to Cover

Apple has a short interest ratio ("days to cover") of 3.39, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Apple has recently increased by 6.04%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Apple has a dividend yield of 0.38%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Apple has been increasing its dividend for 14 years.

Dividend Coverage

The dividend payout ratio of Apple is 12.58%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Apple will have a dividend payout ratio of 10.95% next year. This indicates that Apple will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 0.75

News Sentiment

Apple has a news sentiment score of 0.75. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 380 news articles for Apple this week, compared to 16 articles on an average week.

Search Interest

524 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 75% compared to the previous 30 days.

MarketBeat Follows

546 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $24,594,845.00 in company stock.

Percentage Held by Insiders

0.06% of the stock of Apple is held by insiders.

Percentage Held by Institutions

67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

AAPL Stock Analysis - Frequently Asked Questions

How have AAPL shares performed this year?

Apple's stock was trading at $271.86 at the beginning of 2026. Since then, AAPL shares have increased by 5.5% and is now trading at $286.7810.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) announced its quarterly earnings results on Thursday, April, 30th. The iPhone maker reported $2.01 EPS for the quarter, beating analysts' consensus estimates of $1.95 by $0.06. The business's quarterly revenue was up 16.6% compared to the same quarter last year.
Read the conference call transcript.

When did Apple's stock split?

Apple shares split before market open on Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple's Board of Directors initiated a stock repurchase program on Thursday, May 1st 2025, which allows the company to buy back $100,000,000,000 in shares, according to EventVestor. This means that the company could purchase up to 3.1% of its stock through open market purchases. Stock buyback programs are typically an indication that the company's leadership believes its shares are undervalued.

Does Apple have any subsidiaries?

Apple subsidiaries include these companies: Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Who are Apple's major shareholders?

Apple's top institutional investors include Sumitomo Mitsui Trust Group Inc. (0.23%), Diamant Asset Management Inc. (0.18%), Principal Financial Group Inc. (0.15%) and Swedbank AB (0.13%). Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri, Chris Kondo and Kevan Parekh.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

• Record date for 2/12 Dividend: 2/09/2026
• Ex-Dividend for 2/12 Dividend: 2/09/2026
• Dividend Payable: 2/12/2026
• Last Earnings: 4/30/2026
• Today: 5/06/2026
• Record date for 5/14 Dividend: 5/11/2026
• Ex-Dividend for 5/14 Dividend: 5/11/2026
• Dividend Payable: 5/14/2026
• Fiscal Year End: 9/30/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: COMP - MICRO
• Sub-Industry: Computer Hardware
• Current Symbol: NASDAQ:AAPL
• CIK: 320193
• Web: www.apple.com
• Phone: (408) 996-1010
• Fax: 408-974-2483
• Employees: 166,000
• Year Founded: 1976

Price Target and Rating

• Average Price Target for Apple: $304.31
• High Price Target: $350.00
• Low Price Target: $200.00
• Potential Upside/Downside: +5.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.66
• Research Coverage: 35 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.27
• Trailing P/E Ratio: 34.77
• Forward P/E Ratio: 32.97
• P/E Growth: 2.42
• Net Income: $112.01 billion
• Net Margins: 27.15%
• Pretax Margin: 32.71%
• Return on Equity: 146.69%
• Return on Assets: 34.02%

Debt

• Debt-to-Equity Ratio: 0.70
• Current Ratio: 1.07
• Quick Ratio: 1.02

Sales & Book Value

• Annual Sales: $416.16 billion
• Price / Sales: 10.15
• Cash Flow: $8.69 per share
• Price / Cash Flow: 33.07
• Book Value: $7.25 per share
• Price / Book: 39.66

Miscellaneous

• Outstanding Shares: 14,687,360,000
• Free Float: 14,672,332,000
• Market Cap: $4.22 trillion
• Optionable: Optionable
• Beta: 1.06