Trending NewsTrending NewsTop MarketRank™ StocksTop MarketRank™NASDAQ:BKNG Booking (BKNG) Stock Price, News & Analysis $157.19 +2.65 (+1.71%) As of 03:22 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Booking Stock (NASDAQ:BKNG) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Booking alerts:Sign Up Key Stats Today's Range$150.14▼$158.2350-Day Range$154.13▼$192.0352-Week Range$150.14▼$233.58Volume3.96 million shsAverage Volume9.15 million shsMarket Capitalization$121.80 billionP/E Ratio20.70Dividend Yield1.07%Price Target$227.14Consensus RatingModerate Buy Company Overview Booking Holdings Inc. is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut. Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences. The company’s technology connects travelers with travel suppliers and earns revenue primarily through commissions and fees from bookings as well as advertising and metasearch arrangements. Key consumer-facing brands in its portfolio include Booking.com, Agoda, Kayak and Rentalcars.com, among others. Booking Holdings operates on a global scale, serving consumers and travel suppliers across Europe, the Americas, Asia-Pacific and other regions through localized sites and mobile apps. The company places emphasis on product and data-driven personalization, mobile booking capability and partnerships with hotels, property managers and transportation providers to expand choice and distribution for travelers worldwide. Leadership has focused on sustaining growth by investing in technology, expanding inventory of lodging and transport options, and enhancing the end-to-end booking experience. Glenn Fogel serves as president and chief executive officer and has overseen the company’s strategic direction since assuming the role in 2017. Booking Holdings continues to evolve its platforms to address changing traveler preferences and distribution dynamics in the global travel market.AI Generated. May Contain Errors. Read More Booking Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks98th Percentile Overall ScoreBKNG MarketRank™: Booking scored higher than 98% of companies evaluated by MarketBeat, and ranked 6th out of 203 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingBooking has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 1 strong buy rating, 28 buy ratings, 8 hold ratings, and no sell ratings.Upside PotentialBooking has a consensus price target of $227.14, representing about 43.7% upside from its current price of $158.03.Amount of Analyst CoverageBooking has been the subject of 31 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Booking's stock forecast and price target. Earnings and Valuation3.8 / 5Proj. Earnings Growth18.30% Earnings GrowthEarnings for Booking are expected to grow by 18.30% in the coming year, from $10.44 to $12.35 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Booking is 20.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.50.Price to Earnings Ratio vs. SectorThe P/E ratio of Booking is 20.77, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 16.76.Price to Earnings Growth RatioBooking has a PEG Ratio of 0.93. PEG Ratios below 1 indicate that a company could be undervalued.Read more about Booking's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.46% of the float of Booking has been sold short.Short Interest Ratio / Days to CoverBooking has a short interest ratio ("days to cover") of 3.62, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Booking has recently decreased by 0.55%, indicating that investor sentiment is improving. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldBooking pays a meaningful dividend of 1.08%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthBooking has only been increasing its dividend for 1 years.Dividend CoverageThe dividend payout ratio of Booking is 22.11%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Booking will have a dividend payout ratio of 13.60% next year. This indicates that Booking will be able to sustain or increase its dividend.Read more about Booking's dividend. News and Social Media1.2 / 5News Sentiment-0.08 News SentimentBooking has a news sentiment score of -0.08. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.45 average news sentiment score of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 16 news articles for Booking this week, compared to 12 articles on an average week.Search InterestOnly 35 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -13% compared to the previous 30 days.MarketBeat FollowsOnly 16 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,187,746.00 in company stock.Percentage Held by Insiders0.16% of the stock of Booking is held by insiders.Percentage Held by Institutions92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Booking's insider trading history. Receive BKNG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Booking and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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Morgan 54th Annual Global Technology, Media and Communications Conference Transcript1 hour ago | seekingalpha.comBooking Holdings Tests Value Focus As Summer 2026 Travel Campaigns Ramp Up1 hour ago | finance.yahoo.comI’m sounding the alarmMeta is cutting 10% of its workforce. Microsoft offered voluntary retirement to 7% of U.S. employees. Oracle, Amazon, Snap, and Block have done the same. Most assume this is about AI - but investor Porter Stansberry says the real driver runs far deeper. Goldman Sachs estimates 12,400 Americans are being financially harmed every day by this shift, while others grow wealthier. Stansberry - who predicted the internet economy's rise and recommended Amazon, Qualcomm, and Texas Instruments before they were household names - is now releasing a new investigation he calls The Final Displacement.May 20 at 1:00 AM | Porter & Company (Ad)Take the Trip: KAYAK Summer Travel Report Highlights Smart Ways to Save on Summer Travel3 hours ago | prnewswire.comWill Goldman Sachs, Markel, or SanDisk Be the Next Big Stock Split?May 20 at 9:19 AM | 247wallst.comWill Goldman Sachs, Markel, or SanDisk Be the Next Big Stock Split?May 20 at 8:35 AM | 247wallst.comUber's Annual Product Showcase Reveals It Is Coming for Airbnb and Booking (BKNG)Uber is evolving into a travel concierge, integrating hotel bookings, Vrbo rentals, and air taxis while adding AI features to capture the $1.1 trillion online travel booking market.May 7, 2026 | marketbeat.comBooking (NASDAQ:BKNG) Director Sells $216,000.00 in StockApril 22, 2026 | insidertrades.comSee More Headlines BKNG Stock Analysis - Frequently Asked Questions How have BKNG shares performed this year? Booking's stock was trading at $214.2132 on January 1st, 2026. Since then, BKNG shares have decreased by 26.6% and is now trading at $157.3140. How were Booking's earnings last quarter? Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings results on Tuesday, April, 28th. The business services provider reported $1.14 earnings per share for the quarter, beating the consensus estimate of $1.08 by $0.06. Booking's revenue was up 16.2% on a year-over-year basis. Read the conference call transcript. When did Booking's stock split? Shares of Booking split before market open on Monday, April 6th 2026.The 25-1 split was announced on Wednesday, February 18th 2026. The newly minted shares were distributed to shareholders after the market closes on Thursday, April 2nd 2026. An investor that had 100 shares of stock prior to the split would have 2,500 shares after the split. Does Booking have any subsidiaries? The following companies are subsidiaries of Booking: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more. Who are Booking's major shareholders? Top institutional investors of Booking include Bank of Nova Scotia (0.11%), Bank of New York Mellon Corp (0.04%), Janus Henderson Group PLC (0.03%) and Arrowstreet Capital Limited Partnership (0.03%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Robert J Mylod Jr, Vanessa Ames Wittman and Radakovich Lynn Vojvodich. View institutional ownership trends. How do I buy shares of Booking? Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Booking own? Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD). Company Calendar Record date for 3/31 Dividend3/06/2026Ex-Dividend for 3/31 Dividend3/06/2026Dividend Payable3/31/2026Last Earnings4/28/2026Today5/20/2026J.P. Morgan 54th Annual Global Technology, Media and Communications Conference5/20/2026AGM 20266/02/2026Record date for 6/30 Dividend6/05/2026Ex-Dividend for 6/30 Dividend6/05/2026Dividend Payable6/30/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (1w+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 For the last 12 days, BKNG's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorRetail/Wholesale Industry INTERNET COMMERCE Sub-IndustryInternet Retail Current SymbolNASDAQ:BKNG CIK1075531 Webwww.bookingholdings.com Phone203-299-8000Fax203-595-0160Employees24,300Year Founded1997Price Target and Rating Average Price Target for Booking$227.14 High Price Target$298.00 Low Price Target$175.00 Potential Upside/Downside+44.5%Consensus RatingModerate Buy Rating Score (0-4)2.81 Research Coverage37 Analysts Profitability EPS (Trailing Twelve Months)$7.60 Trailing P/E Ratio20.70 Forward P/E Ratio15.06 P/E Growth0.93Net Income$5.40 billion Net Margins22.23% Pretax Margin28.30% Return on Equity-117.14% Return on Assets25.85% Debt Debt-to-Equity RatioN/A Current Ratio1.06 Quick Ratio1.06 Sales & Book Value Annual Sales$26.92 billion Price / Sales4.53 Cash Flow$10.60 per share Price / Cash Flow14.83 Book Value($11.26) per share Price / Book-13.96Miscellaneous Outstanding Shares774,880,000Free Float773,638,000Market Cap$121.80 billion OptionableOptionable Beta1.10 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleLooking for the next FAANG stock before everyone has heard about it? 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