Deluxe (DLX) Stock Price, News & Analysis

Company Overview

Deluxe Corporation, founded in 1915 and headquartered in Shoreview, Minnesota, is a provider of integrated business and financial technology solutions. Originally established as a check printing company, Deluxe has evolved its offerings to support small businesses, financial institutions and entrepreneurs with a comprehensive suite of services spanning print, digital and software platforms.

The company’s core business activities include printing checks, forms and promotional materials, as well as delivering digital marketing and customer engagement solutions. Deluxe also offers cloud-based software for invoice management, payment processing and fraud prevention, enabling clients to streamline operations and enhance security. Its business services portfolio extends to fulfillment, document management and regulatory compliance support.

Serving primarily North American markets, Deluxe partners with community banks and credit unions to provide branded debit cards, loyalty programs and merchant services for small- and medium-sized enterprises. The company’s digital platforms help businesses build online presence, execute targeted marketing campaigns and manage customer relationships through analytics-driven insights.

Over more than a century of operations, Deluxe has grown through both product innovation and strategic acquisitions, maintaining a focus on delivering seamless, end-to-end solutions. Its leadership team, comprised of seasoned executives with deep experience in printing, payments and SaaS, oversees ongoing investments in technology to support clients’ evolving needs.

Key Stats

• Today's Range: $23.35 to $24.07
• 50-Day Range: $22.98 to $31.18
• 52-Week Range: $13.61 to $32.07
• Volume: 457,219 shs
• Average Volume: 559,466 shs
• Market Capitalization: $1.09 billion
• P/E Ratio: 10.17
• Dividend Yield: 5.04%
• Price Target: N/A
• Consensus Rating: Moderate Buy

Deluxe Stock Analysis - MarketRank™

Deluxe scored higher than 59% of companies evaluated by MarketBeat, and ranked 163rd out of 297 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Deluxe has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 2 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Deluxe has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 12.42%

Earnings Growth

Earnings for Deluxe are expected to grow by 12.42% in the coming year, from $3.30 to $3.71 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Deluxe is 10.17, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.96.

Price to Earnings Ratio vs. Sector

The P/E ratio of Deluxe is 10.17, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 30.50.

Price to Earnings Growth Ratio

Deluxe has a PEG Ratio of 0.60. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Deluxe has a P/B Ratio of 1.56. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.61% of the float of Deluxe has been sold short.

Short Interest Ratio / Days to Cover

Deluxe has a short interest ratio ("days to cover") of 10.61, which indicates bearish sentiment.

Change versus previous month

Short interest in Deluxe has recently increased by 6.96%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Deluxe is a leading dividend payer. It pays a dividend yield of 5.09%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Deluxe does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Deluxe is 51.28%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Deluxe will have a dividend payout ratio of 32.35% next year. This indicates that Deluxe will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.66

News Sentiment

Deluxe has a news sentiment score of 0.66. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.49 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Deluxe this week, compared to 2 articles on an average week.

Search Interest

Only 11 people have searched for DLX on MarketBeat in the last 30 days. This is a decrease of -21% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Deluxe to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Deluxe insiders have not sold or bought any company stock.

Percentage Held by Insiders

5.40% of the stock of Deluxe is held by insiders.

Percentage Held by Institutions

93.90% of the stock of Deluxe is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 2/23 Dividend: 2/09/2026
• Ex-Dividend for 2/23 Dividend: 2/09/2026
• Dividend Payable: 2/23/2026
• Last Earnings: 5/06/2026
• Record date for 6/2 Dividend: 5/19/2026
• Ex-Dividend for 6/2 Dividend: 5/19/2026
• Today: 5/23/2026
• Dividend Payable: 6/02/2026
• Next Earnings (Estimated): 8/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Business/Office Products
• Sub-Industry: Commercial Printing
• Current Symbol: NYSE:DLX
• CIK: 27996
• Web: www.deluxe.com
• Phone: (651) 483-7111
• Fax: 651-481-4371
• Employees: 4,571
• Year Founded: 1915

Profitability

• EPS (Trailing Twelve Months): $2.34
• Trailing P/E Ratio: 10.17
• Forward P/E Ratio: 7.21
• P/E Growth: 0.6
• Net Income: $82.10 million
• Net Margins: 5.01%
• Pretax Margin: 6.86%
• Return on Equity: 24.11%
• Return on Assets: 6.13%

Debt

• Debt-to-Equity Ratio: 1.98
• Current Ratio: 1.15
• Quick Ratio: 1.05

Sales & Book Value

• Annual Sales: $2.13 billion
• Price / Sales: 0.51
• Cash Flow: $7.46 per share
• Price / Cash Flow: 3.19
• Book Value: $15.22 per share
• Price / Book: 1.56

Miscellaneous

• Outstanding Shares: 45,780,000
• Free Float: 43,312,000
• Market Cap: $1.09 billion
• Optionable: Optionable
• Beta: 1.33