Amazon.com, Inc. $AMZN Stock Holdings Increased by Personal CFO Solutions LLC

Key Points

• Personal CFO Solutions LLC raised its Amazon stake by 7.3% to 64,868 shares (worth $14.97M), making AMZN its sixth‑largest position and about 2.4% of the firm's portfolio.
• Insiders have been net sellers recently — CEO Douglas J. Herrington sold 20,500 shares under a pre‑arranged 10b5‑1 plan — and insiders sold 124,186 shares valued at $27.8M over the past 90 days; institutional investors own 72.20% of the company while insiders hold 9.70%.
• Wall Street sentiment is broadly positive with a consensus "Moderate Buy" and an average target price of $288.91, supported by multiple analyst upgrades and strategic initiatives (AI/Anthropic deals and new healthcare offerings) that boost revenue visibility.

Personal CFO Solutions LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 7.3% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 64,868 shares of the e-commerce giant's stock after acquiring an additional 4,406 shares during the quarter. Amazon.com accounts for about 2.4% of Personal CFO Solutions LLC's portfolio, making the stock its 6th largest position. Personal CFO Solutions LLC's holdings in Amazon.com were worth $14,973,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other large investors have also modified their holdings of AMZN. Norges Bank purchased a new stake in shares of Amazon.com during the second quarter worth $27,438,011,000. Nuveen LLC purchased a new stake in shares of Amazon.com during the first quarter worth $11,674,091,000. Laurel Wealth Advisors LLC increased its position in shares of Amazon.com by 22,085.8% during the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the period. Goldman Sachs Group Inc. increased its position in shares of Amazon.com by 21.3% during the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock worth $11,017,657,000 after acquiring an additional 10,176,835 shares during the period. Finally, Capital Research Global Investors increased its position in shares of Amazon.com by 11.3% during the third quarter. Capital Research Global Investors now owns 94,284,962 shares of the e-commerce giant's stock worth $20,702,362,000 after acquiring an additional 9,583,217 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 20,500 shares of the company's stock in a transaction on Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This represents a 3.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,695 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total transaction of $554,900.50. Following the sale, the vice president owned 119,780 shares of the company's stock, valued at $24,662,702. This trade represents a 2.20% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 124,186 shares of company stock valued at $27,826,739 over the last ninety days. Company insiders own 9.70% of the company's stock.

Wall Street Analysts Forecast Growth

Several research firms recently commented on AMZN. Weiss Ratings lowered Amazon.com from a "buy (b)" rating to a "buy (b-)" rating in a report on Wednesday. William Blair reissued an "outperform" rating on shares of Amazon.com in a report on Thursday, April 9th. Royal Bank Of Canada reissued an "outperform" rating and issued a $300.00 target price on shares of Amazon.com in a report on Friday, February 6th. Piper Sandler reissued an "overweight" rating and issued a $260.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. Finally, TD Cowen reissued a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a report on Thursday, April 16th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and an average target price of $288.91.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Expanded Anthropic partnership boosts long‑term AWS revenue visibility — Amazon announced a multi‑billion dollar investment and an Anthropic commitment that analysts frame as locking in >$100B of future AWS demand, supporting cloud growth and the AI narrative. Read More.
• Positive Sentiment: Multiple analyst upgrades/price‑target raises (BMO, Bernstein, UBS, Arete, others) are reinforcing bullish sentiment and providing near‑term support ahead of earnings. Read More.
• Positive Sentiment: New healthcare revenue stream: Amazon launched a nationwide GLP‑1 weight‑loss program via One Medical + Amazon Pharmacy, which could create recurring pharmacy/clinic revenue and broaden growth beyond retail and cloud. Read More.
• Neutral Sentiment: CEO Andy Jassy executed a pre‑arranged 10b5‑1 sale of 31,000 shares — a routine diversification event that is not an obvious signal on fundamentals. Read More.
• Neutral Sentiment: Internal reorg: Amazon is stripping traditional job titles in some units and using "builder" labels — signals of cultural/operational change but limited direct near‑term revenue impact. Read More.
• Negative Sentiment: Regulatory/legal risk resurfaced after California’s attorney general said unsealed filings show Amazon pressured retailers to raise prices — this could trigger fines, remedies or protracted litigation if allegations proceed. Read More.
• Negative Sentiment: Profitability/capex concerns: while the Anthropic/AWS deals lift revenue visibility, analysts warn the AI push requires massive capex and operating spend that could pressure near‑term margins and free cash flow. Read More.
• Negative Sentiment: Retail competition intensifies — Walmart/Sam’s Club rolling out faster delivery options and decision‑layer competition (shopping AI/assistants) could compress retail margins and slow unit growth. Read More.

Amazon.com Stock Performance

NASDAQ AMZN opened at $255.08 on Friday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. Amazon.com, Inc. has a 1 year low of $178.85 and a 1 year high of $258.79. The company has a market capitalization of $2.74 trillion, a PE ratio of 35.58, a P/E/G ratio of 1.91 and a beta of 1.38. The company has a fifty day moving average of $217.54 and a two-hundred day moving average of $225.95.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the prior year, the company earned $1.86 EPS. The business's revenue was up 13.6% on a year-over-year basis. As a group, analysts expect that Amazon.com, Inc. will post 7.72 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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