Atlantic Union Bankshares Corp Acquires 50,151 Shares of ServiceNow, Inc. $NOW

Key Points

• Atlantic Union Bankshares Corp increased its ServiceNow stake by 407.5% in the fourth quarter, buying 50,151 additional shares and bringing its total holdings to 62,458 shares worth about $9.57 million.
• ServiceNow continues to attract positive attention from analysts and investors, with reports highlighting its AI growth story, a new Boomi partnership, and its appearance on lists of favored agentic AI stocks.
• Despite the upbeat backdrop, ServiceNow faces some caution flags, including a planned $4 billion bond sale, governance concerns ahead of the annual meeting, and notable insider share sales in recent months.

Atlantic Union Bankshares Corp raised its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 407.5% during the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 62,458 shares of the information technology services provider's stock after buying an additional 50,151 shares during the period. Atlantic Union Bankshares Corp's holdings in ServiceNow were worth $9,568,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also recently bought and sold shares of NOW. IAG Wealth Partners LLC raised its stake in ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock valued at $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC raised its stake in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock valued at $25,000 after buying an additional 128 shares during the period. Millstone Evans Group LLC raised its stake in ServiceNow by 400.0% in the fourth quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock valued at $25,000 after buying an additional 132 shares during the period. Lodestone Wealth Management LLC bought a new position in shares of ServiceNow during the fourth quarter worth approximately $26,000. Finally, Albion Financial Group UT increased its stake in shares of ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock worth $26,000 after purchasing an additional 136 shares during the period. Institutional investors own 87.18% of the company's stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a partnership with Boomi to support the Workflow Data Network Passport Program, a move that could help deepen enterprise adoption and strengthen its AI/data integration growth narrative. Boomi and ServiceNow Partner to Power Data Activation Across the Enterprise
• Positive Sentiment: Analyst sentiment remains constructive, with reports that Evercore ISI raised its price target on NOW and maintained an Outperform rating, citing improving confidence in ServiceNow’s AI growth story. ServiceNow (NOW) Price Target Raised as AI Growth Story Gains Strength
• Positive Sentiment: ServiceNow continues to show up on lists of favored agentic AI stocks, reinforcing investor interest in the company’s role in enterprise AI workflows. 5 Best Agentic AI Stocks to Buy Right Now
• Neutral Sentiment: ServiceNow drew fresh attention from Zacks users and CNBC “Final Trades” coverage, but these mentions are more about market interest than a direct fundamental catalyst. Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
• Neutral Sentiment: A recent insider sale by Paul Fipps was disclosed, but it was small and made under a pre-arranged 10b5-1 plan, so it is unlikely to be viewed as a major negative signal. SEC insider filing for Paul Fipps
• Negative Sentiment: ServiceNow’s planned $4 billion bond sale could raise balance-sheet or financing concerns for some investors, even though the company remains operationally strong. Software Firm ServiceNow Plans to Raise $4 Billion in Bond Sale
• Negative Sentiment: Governance questions are also in focus ahead of the 2026 annual meeting, where shareholders will vote on a written-consent proposal that the board recommends rejecting. ServiceNow Faces 2026 Vote On Written Consent And Governance Trade Offs

Analyst Ratings Changes

NOW has been the topic of a number of recent research reports. Oppenheimer set a $130.00 target price on ServiceNow and gave the stock an "outperform" rating in a research note on Wednesday, April 15th. Wolfe Research set a $125.00 target price on ServiceNow in a research note on Thursday, April 23rd. The Goldman Sachs Group lowered their target price on ServiceNow from $188.00 to $163.00 and set a "buy" rating on the stock in a research note on Thursday, April 23rd. Argus lowered their target price on ServiceNow from $180.00 to $134.00 and set a "buy" rating on the stock in a research note on Friday, April 24th. Finally, Piper Sandler lowered their target price on ServiceNow from $200.00 to $140.00 and set an "overweight" rating on the stock in a research note on Thursday, April 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average price target of $144.71.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm's stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Jacqueline P. Canney sold 8,927 shares of the firm's stock in a transaction on Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider directly owned 29,531 shares in the company, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 23,815 shares of company stock valued at $2,358,927. 0.34% of the stock is currently owned by corporate insiders.

ServiceNow Price Performance

ServiceNow stock opened at $87.11 on Thursday. The stock's fifty day moving average price is $101.35 and its two-hundred day moving average price is $129.98. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The firm has a market cap of $89.81 billion, a PE ratio of 51.92, a price-to-earnings-growth ratio of 1.58 and a beta of 0.82.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting analysts' consensus estimates of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company's revenue was up 22.1% on a year-over-year basis. During the same quarter last year, the company earned $0.81 EPS. As a group, research analysts expect that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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