Alphabet (GOOG) Stock Price, News & Analysis

Company Overview

Alphabet Inc. is a multinational technology conglomerate that serves as the parent company of Google and several former Google subsidiaries. Its core business activities include internet search, digital advertising, cloud computing, software and hardware development, and video streaming. Through its flagship Google Search engine and advertising platforms such as Google Ads and AdSense, Alphabet generates the majority of its revenue by connecting advertisers with billions of users worldwide. The company also operates YouTube, one of the world’s largest online video services, and develops the Android mobile operating system used by hundreds of device manufacturers.

In addition to its advertising and consumer-facing services, Alphabet has expanded into enterprise technology through Google Cloud. This division offers infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) solutions, including data analytics, machine learning, and collaboration tools under the Google Workspace suite. Alphabet’s “Other Bets” segment invests in long-term research and development projects such as Waymo (self-driving vehicles), Verily (life sciences), and Loon (high-altitude internet balloons), highlighting the company’s commitment to innovation beyond its core internet businesses.

Originally founded in 1998 as Google by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, the company restructured in 2015 to create Alphabet Inc. as its publicly traded parent. This change established a clearer governance structure, positioning Google as one of several semi-independent businesses overseen by Alphabet. Sundar Pichai, who became CEO of Google in 2015, assumed the role of Alphabet’s CEO in 2019, reflecting a unified leadership approach across the conglomerate’s diverse operations.

Alphabet’s global footprint spans North America, Europe, Asia-Pacific, Latin America, and other regions, with research centers, data centers, and offices in dozens of countries. Its mission to organize the world’s information and make it universally accessible underpins its ongoing investments in artificial intelligence, quantum computing, and next-generation connectivity. Through a blend of mature internet services and speculative projects, Alphabet aims to sustain long-term growth while driving technological advancements across multiple industries.

Key Stats

• Today's Range: $244.67 to $255.38
• 50-Day Range: $200.19 to $257.02
• 52-Week Range: $142.66 to $257.88
• Volume: 24.11 million shs
• Average Volume: 23.44 million shs
• Market Capitalization: $3.05 trillion
• P/E Ratio: 26.85
• Dividend Yield: 0.33%
• Price Target: $246.26
• Consensus Rating: Moderate Buy

Alphabet Stock Analysis - MarketRank™

Alphabet scored higher than 94% of companies evaluated by MarketBeat, and ranked 69th out of 661 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Alphabet has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 21 buy ratings, 5 hold ratings, and 3 sell ratings.

Upside/Downside

The consensus price target for Alphabet is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Alphabet has been the subject of 15 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 15.07%

Earnings Growth

Earnings for Alphabet are expected to grow by 15.07% in the coming year, from $8.89 to $10.23 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Alphabet is 26.89, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 43.25.

Price to Earnings Ratio vs. Sector

The P/E ratio of Alphabet is 26.89, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 95.76.

Price to Earnings Growth Ratio

Alphabet has a PEG Ratio of 1.72. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Alphabet has a P/B Ratio of 9.47. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.29% of the outstanding shares of Alphabet have been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently decreased by 10.66%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Alphabet has a dividend yield of 0.33%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Alphabet has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Alphabet is 8.95%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Alphabet will have a dividend payout ratio of 8.21% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 2.9 / 5
• Environmental Score: -0.72

Percentage of Shares Shorted

0.29% of the outstanding shares of Alphabet have been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently decreased by 10.66%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.26

News Sentiment

Alphabet has a news sentiment score of 1.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 199 news articles for Alphabet this week, compared to 53 articles on an average week.

Search Interest

235 people have searched for GOOG on MarketBeat in the last 30 days. This is an increase of 0% compared to the previous 30 days.

MarketBeat Follows

121 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 70% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $55,805,379.00 in company stock.

Percentage Held by Insiders

12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 27.26% of the stock of Alphabet is held by institutions.

GOOG Stock Analysis - Frequently Asked Questions

How have GOOG shares performed this year?

Alphabet's stock was trading at $190.44 on January 1st, 2025. Since then, GOOG stock has increased by 32.7% and is now trading at $252.6740.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its earnings results on Wednesday, July, 23rd. The information services provider reported $2.31 EPS for the quarter, beating analysts' consensus estimates of $2.12 by $0.19. The business's quarterly revenue was up 13.8% compared to the same quarter last year.
Read the conference call transcript.

When did Alphabet's stock split?

Alphabet shares split on Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were distributed to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Does Alphabet have any subsidiaries?

Alphabet subsidiaries include these companies: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Who are Alphabet's major shareholders?

Alphabet's top institutional investors include Swedbank AB (0.09%), Assenagon Asset Management S.A. (0.08%), Banque Pictet & Cie SA (0.03%) and Voya Investment Management LLC (0.02%). Insiders that own company stock include 2021 Gp LLC Gv, Sundar Pichai, Ruth Porat, Prabhakar Raghavan, Kavitark Ram Shriram, John Kent Walker, John Kent Walker, Frances Arnold, Amie Thuener O'toole, John L Hennessy, Ann Mather, 2019 Gp LLC Gv and 2017 Gp LLC Gv.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Chevron (CVX) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 7/23/2025
• Record date for 9/15 Dividend: 9/08/2025
• Ex-Dividend for 9/15 Dividend: 9/08/2025
• Dividend Payable: 9/15/2025
• Today: 10/21/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:GOOG
• CIK: 1652044
• Web: www.google.com
• Phone: (650) 253-0000
• Fax: 650-253-0001
• Employees: 190,200
• Year Founded: 2015

Price Target and Rating

• Average Price Target for Alphabet: $246.26
• High Price Target: $310.00
• Low Price Target: $171.00
• Potential Upside/Downside: -4.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 35 Analysts

Profitability

• EPS (Trailing Twelve Months): $9.39
• Trailing P/E Ratio: 27.37
• Forward P/E Ratio: 28.91
• P/E Growth: 1.72
• Net Income: $100.12 billion
• Net Margins: 31.12%
• Pretax Margin: 37.61%
• Return on Equity: 34.31%
• Return on Assets: 24.88%

Debt

• Debt-to-Equity Ratio: 0.07
• Current Ratio: 1.90
• Quick Ratio: 1.90

Sales & Book Value

• Annual Sales: $350.02 billion
• Price / Sales: 8.88
• Cash Flow: $9.59 per share
• Price / Cash Flow: 26.80
• Book Value: $26.67 per share
• Price / Book: 9.64

Miscellaneous

• Outstanding Shares: 12,094,000,000
• Free Float: 10,522,989,000
• Market Cap: $3.11 trillion
• Optionable: Optionable
• Beta: 1.00