Harbour Trust & Investment Management Co lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 26.5% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 82,806 shares of the e-commerce giant's stock after purchasing an additional 17,337 shares during the period. Amazon.com makes up about 1.9% of Harbour Trust & Investment Management Co's investment portfolio, making the stock its 13th biggest position. Harbour Trust & Investment Management Co's holdings in Amazon.com were worth $19,113,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other large investors also recently modified their holdings of the stock. Vanguard Group Inc. lifted its holdings in Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after buying an additional 8,913,959 shares during the period. State Street Corp lifted its holdings in Amazon.com by 2.0% in the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after buying an additional 7,584,156 shares during the period. Geode Capital Management LLC lifted its holdings in Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock valued at $47,332,625,000 after buying an additional 3,721,658 shares during the period. Norges Bank acquired a new position in Amazon.com in the second quarter valued at approximately $27,438,011,000. Finally, Northern Trust Corp lifted its holdings in Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after buying an additional 302,858 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon is rolling out Alexa for Shopping, combining its Rufus capabilities with Alexa+ to create a more personalized AI shopping assistant. Investors may view this as a meaningful step in Amazon’s agentic commerce strategy. Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot
- Positive Sentiment: The company expanded Amazon Now, offering 30-minute delivery in dozens of U.S. cities. That strengthens Amazon’s convenience edge and could help drive more frequent purchases. Amazon accelerates delivery race with 30-minute dropoffs in dozens of U.S. cities
- Positive Sentiment: Whole Foods Market, owned by Amazon, is bringing its smaller-format Daily Shop concept to three new U.S. markets, reinforcing Amazon’s broader grocery and physical retail strategy. Whole Foods Market to Bring its Daily Shop Concept to Three New U.S. Markets
- Neutral Sentiment: Several analysts reiterated bullish views on AMZN, including TD Cowen and Phillip Securities, which can help reinforce confidence but is not a new operating catalyst. Amazon.com was upgraded by Phillip Securities to buy
- Neutral Sentiment: Amazon also drew attention for adding AWS-related partnerships and for being mentioned in AI infrastructure spending and Cerebras coverage, which mostly underscores its role as a major AI investor and customer rather than an immediate stock-moving event.
- Negative Sentiment: Reports that Amazon is cutting more jobs and pushing harder on automation may raise concern about internal disruption and ongoing restructuring. Amazon cuts more jobs months after mass layoffs
- Negative Sentiment: Sen. Elizabeth Warren renewed scrutiny of AI data-center power consumption, naming Amazon among the companies under pressure over electricity costs, which could add regulatory and political overhang. Elizabeth Warren Targets Amazon, Google, Microsoft And Meta
- Negative Sentiment: Some recent hedge fund and portfolio-tracking stories noted trimming of Amazon positions, which may be read as a modest sentiment headwind, though not necessarily a fundamental concern. Amazon.com Inc. (AMZN): Chris Rokos Trims Exposure
Amazon.com Trading Up 1.6%
AMZN opened at $270.13 on Thursday. The firm's fifty day moving average is $232.36 and its two-hundred day moving average is $230.13. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The firm has a market cap of $2.91 trillion, a PE ratio of 32.31, a price-to-earnings-growth ratio of 1.99 and a beta of 1.46. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business's revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period last year, the business posted $1.59 earnings per share. Equities research analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current year.
Insider Activity at Amazon.com
In other news, Director Jonathan Rubinstein sold 3,706 shares of the stock in a transaction on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the completion of the sale, the director owned 74,948 shares of the company's stock, valued at $20,462,302.96. This represents a 4.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the sale, the chief executive officer directly owned 2,175,766 shares of the company's stock, valued at $598,335,650. This represents a 1.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 190,593 shares of company stock worth $46,081,241 over the last three months. 8.90% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth
Several brokerages recently weighed in on AMZN. Rothschild & Co Redburn set a $230.00 price objective on shares of Amazon.com in a report on Wednesday, January 21st. Robert W. Baird increased their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a report on Thursday, April 30th. China Renaissance increased their price objective on shares of Amazon.com from $300.00 to $326.00 and gave the company a "buy" rating in a report on Tuesday, May 5th. Stifel Nicolaus set a $319.00 price objective on shares of Amazon.com and gave the company a "buy" rating in a report on Thursday, April 30th. Finally, Maxim Group increased their target price on shares of Amazon.com from $290.00 to $315.00 and gave the stock a "buy" rating in a report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to MarketBeat.com, Amazon.com has an average rating of "Moderate Buy" and a consensus price target of $312.52.
View Our Latest Stock Analysis on Amazon.com
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Recommended Stories
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Click the link to see MarketBeat's guide to investing in 5G and which 5G stocks show the most promise.
Get This Free Report