Kelleher Financial Advisors Decreases Position in Amazon.com, Inc. $AMZN

Key Points

• Kelleher Financial Advisors cut its Amazon stake by 30.9% in Q4, selling 15,446 shares and now holding 34,581 shares worth about $7.98M, which is 1.8% of its portfolio and its 10th-largest holding.
• Company insiders have been net sellers recently: CEO Douglas J. Herrington sold 20,500 shares under a Rule 10b5‑1 plan, and insiders disposed of roughly 93,186 shares (~$19.9M) in the last 90 days, with insiders owning 9.7% of the stock.
• Market sentiment is mixed—strategic positives like the Globalstar acquisition and new AWS wins are supporting the stock, but seller ad boycotts and valuation caution pose near-term risks; analysts' consensus is a Moderate Buy with an average target of $287.29.

Kelleher Financial Advisors lessened its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 30.9% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 34,581 shares of the e-commerce giant's stock after selling 15,446 shares during the quarter. Amazon.com comprises 1.8% of Kelleher Financial Advisors' portfolio, making the stock its 10th biggest holding. Kelleher Financial Advisors' holdings in Amazon.com were worth $7,982,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in AMZN. Fairway Wealth LLC raised its stake in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new stake in Amazon.com during the 3rd quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC raised its stake in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC raised its stake in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares during the period. Finally, PayPay Securities Corp raised its stake in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares during the period. Institutional investors own 72.20% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Globalstar acquisition reinforces Amazon’s LEO/satellite strategy and prompted an immediate market re-rate; analysts and some banks called the deal strategic for Amazon’s Project Kuiper/LEO ambitions. Amazon’s $12B Globalstar Acquisition Paid for Itself
• Positive Sentiment: AWS wins new high-profile media/AI customers (Fox named AWS its preferred AI cloud provider), validating AWS’s enterprise AI momentum and revenue runway. Fox chooses AWS as preferred AI cloud provider
• Positive Sentiment: NiSource expanded a power agreement with Amazon to speed energy delivery to data centers — a small but tangible operational tailwind for AWS capacity expansion. NiSource signs long-term power deal
• Positive Sentiment: Wall Street and notable investors are doubling down: several firms reaffirmed buy ratings and investors like Brad Gerstner have been buying AMZN, supporting sentiment and multiple expansion. AI bull Brad Gerstner buying AMZN
• Neutral Sentiment: Management and media narratives: Jim Cramer and other pundits highlighted Amazon’s long-term opportunity, and Amazon promoted theatrical releases (CinemaCon) as a content/distribution play — strategic but longer‑dated. Cramer highlights Amazon
• Neutral Sentiment: Amazon-backed X‑Energy filed to raise up to $800M — underscores Bezos/AMZN ecosystem investments (energy/nuclear), but indirect to near-term earnings. X-Energy IPO filing
• Negative Sentiment: Marketplace friction: hundreds of large sellers staged a one‑day ad boycott protesting payout and ad-payment changes plus a temporary 3.5% fuel surcharge — a reputational and short‑term revenue risk for Amazon’s retail/ad ecosystem. Sellers boycott Amazon ads
• Negative Sentiment: Customer backlash and regional pushback (Canadian sellers/customers revolting over fuel surcharge) could pressure order volumes or force policy reversals. Canadians revolt over fuel surcharge
• Negative Sentiment: Technical/valuation caution: some analysts flagged the stock as overbought after the rally and warned a pullback is possible despite the strategic positives. Amazon overbought concerns

Insiders Place Their Bets

In other news, CEO Douglas J. Herrington sold 20,500 shares of the business's stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer directly owned 499,861 shares of the company's stock, valued at approximately $122,465,945. The trade was a 3.94% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,695 shares of the business's stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company's stock, valued at approximately $24,662,702. The trade was a 2.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 93,186 shares of company stock worth $19,921,739. 9.70% of the stock is owned by company insiders.

Analyst Ratings Changes

AMZN has been the topic of a number of research reports. Royal Bank Of Canada reaffirmed an "outperform" rating and issued a $300.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. Needham & Company LLC reaffirmed a "buy" rating and issued a $265.00 price objective on shares of Amazon.com in a research note on Tuesday, March 17th. Telsey Advisory Group reaffirmed an "outperform" rating and issued a $300.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. TD Securities raised Amazon.com to a "buy" rating in a research note on Monday. Finally, Wedbush reduced their price objective on Amazon.com from $340.00 to $300.00 and set an "outperform" rating on the stock in a research note on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $287.29.

Amazon.com Price Performance

AMZN opened at $249.70 on Friday. Amazon.com, Inc. has a 52-week low of $165.29 and a 52-week high of $258.60. The stock has a market cap of $2.69 trillion, a P/E ratio of 34.83, a PEG ratio of 1.86 and a beta of 1.38. The business has a fifty day moving average of $212.95 and a 200 day moving average of $224.88. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to analysts' expectations of $211.02 billion. During the same quarter in the prior year, the company posted $1.86 earnings per share. Amazon.com's quarterly revenue was up 13.6% compared to the same quarter last year. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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