Massachusetts Financial Services Co. MA Grows Stock Holdings in ServiceNow, Inc. $NOW

Key Points

• Massachusetts Financial Services Co. MA boosted its stake in ServiceNow by 211% in Q4, acquiring an additional 714,359 shares to hold 1,052,936 shares valued at about $161.3 million; institutional ownership in the stock stands at roughly 87.18%.
• ServiceNow reported a quarter with revenue up 20.7% year‑over‑year and an EPS beat, but the stock has plunged to near 52‑week lows (opened at $83 vs a 1‑year high of $211.48), drawing mixed analyst views—an average price target of $187.06 amid notable downgrades and target cuts.

Massachusetts Financial Services Co. MA boosted its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 211.0% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 1,052,936 shares of the information technology services provider's stock after acquiring an additional 714,359 shares during the period. Massachusetts Financial Services Co. MA owned about 0.10% of ServiceNow worth $161,299,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Vanguard Group Inc. grew its stake in shares of ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider's stock valued at $18,599,709,000 after buying an additional 315,861 shares during the period. State Street Corp grew its stake in shares of ServiceNow by 1.4% during the 3rd quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider's stock valued at $8,700,970,000 after buying an additional 131,080 shares during the period. Nordea Investment Management AB grew its stake in shares of ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock valued at $720,325,000 after buying an additional 3,743,087 shares during the period. Wellington Management Group LLP grew its stake in shares of ServiceNow by 5.4% during the 3rd quarter. Wellington Management Group LLP now owns 2,287,300 shares of the information technology services provider's stock valued at $2,104,956,000 after buying an additional 118,060 shares during the period. Finally, WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST grew its stake in shares of ServiceNow by 400.0% during the 4th quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider's stock valued at $344,678,000 after buying an additional 1,800,000 shares during the period. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $83.00 on Monday. The firm has a market cap of $86.00 billion, a PE ratio of 49.76, a price-to-earnings-growth ratio of 1.39 and a beta of 1.01. The firm's 50-day simple moving average is $107.27 and its 200-day simple moving average is $143.49. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company's revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the prior year, the business posted $0.73 EPS. Equities analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the company's stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company's stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by corporate insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
• Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
• Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
• Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

Analysts Set New Price Targets

Several analysts have recently issued reports on the stock. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Oppenheimer reissued an "outperform" rating and set a $175.00 price objective (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. The Goldman Sachs Group lowered their price objective on shares of ServiceNow from $216.00 to $188.00 and set a "buy" rating for the company in a research note on Tuesday, April 7th. BTIG Research lowered their price objective on shares of ServiceNow from $200.00 to $185.00 and set a "buy" rating for the company in a research note on Tuesday, April 7th. Finally, Sanford C. Bernstein reissued an "outperform" rating on shares of ServiceNow in a research note on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average price target of $187.06.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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