NBC Securities Inc. Raises Stock Position in ServiceNow, Inc. $NOW

Key Points

• NBC Securities Inc. increased its stake in ServiceNow by 474.6% in Q4, finishing the quarter with 19,153 shares after acquiring 15,820 more, worth about $2.93 million per the SEC filing.
• ServiceNow reported Q1 results roughly in line-to-better than expectations and raised its subscription outlook on accelerating AI workflow adoption and the closed Armis acquisition, but warned the deal and Middle East deal delays will weigh on margins and near-term growth.
• The stock has been volatile—trading down about 17.7% after a large one-day selloff and analyst price-target cuts, though the consensus rating remains a Moderate Buy with an average target of $147.68.

NBC Securities Inc. raised its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 474.6% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 19,153 shares of the information technology services provider's stock after acquiring an additional 15,820 shares during the quarter. NBC Securities Inc.'s holdings in ServiceNow were worth $2,934,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds have also modified their holdings of the company. IAG Wealth Partners LLC boosted its stake in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 18 shares during the last quarter. Noble Wealth Management PBC raised its position in shares of ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 128 shares during the period. Lodestone Wealth Management LLC bought a new stake in shares of ServiceNow during the 4th quarter valued at $26,000. Albion Financial Group UT raised its position in shares of ServiceNow by 400.0% during the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock valued at $26,000 after purchasing an additional 136 shares during the period. Finally, Avion Wealth raised its position in shares of ServiceNow by 256.0% during the 4th quarter. Avion Wealth now owns 178 shares of the information technology services provider's stock valued at $27,000 after purchasing an additional 128 shares during the period. Hedge funds and other institutional investors own 87.18% of the company's stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 beat and raised subscription outlook: ServiceNow reported revenue and EPS roughly in line-to-better than expectations and raised its annual subscription revenue outlook, citing accelerating adoption of its AI workflows — a fundamental positive for long‑term growth. ServiceNow Earnings Beat Estimates in Q1 on Subscription Strength
• Positive Sentiment: AI product demand & partnerships: Management highlighted strong AI product uptake and deepened Google Cloud ties to deliver AI agents for enterprise operations — supports the thesis that ServiceNow can monetize AI workflows. ServiceNow and Google Cloud unite AI agents for autonomous enterprise operations
• Positive Sentiment: Strategic M&A completed: ServiceNow closed the Armis acquisition, expanding its security/cyber exposure capabilities — potentially cross‑sells into large enterprise accounts. ServiceNow (NOW) Completes $7.75B Acquisition of Cyber Exposure Leader Armis
• Neutral Sentiment: Results were largely "beat-and-raise" in headline numbers, but EPS was only inline and some metrics disappointed versus investor expectations — creates mixed read-throughs for short-term momentum. ServiceNow Reports First Quarter 2026 Financial Results (Press Release)
• Neutral Sentiment: Earnings call nuance: Management and the call emphasized AI tailwinds and productivity gains, but commentary flagged transitory headwinds — useful context but not an immediate sentiment breaker on its own. ServiceNow Earnings Call: AI Tailwinds vs. Market Jitters
• Negative Sentiment: Middle East deal delays weighed on growth: Company said conflict in the Middle East delayed several large deals, creating ~75 bps headwind to subscription revenue in Q1 and pushing some expected deal closures later in the year — a concrete near‑term growth risk. ServiceNow Reveals a New Challenge From the Iran War: Deal Delays
• Negative Sentiment: Margin outlook hit by Armis deal and acquisition costs: Management flagged that the Armis acquisition will depress margins (roughly 75 bps FY, ~125 bps in Q2), amplifying investor concern about profitability near term. ServiceNow Posts Revenue Growth, But Says Armis Deal Will Weigh on Margins
• Negative Sentiment: Analyst price‑target cuts & sector contagion: Multiple firms trimmed price targets and the stock’s weakness triggered a broader software selloff as AI‑disruption fears re‑surf, pressuring sentiment beyond company fundamentals. ServiceNow Shares Fall As Middle East Delays, Soft Guidance Weigh On Outlook
• Negative Sentiment: Big one‑day selloff amplified volatility: The stock hit one of its worst intra‑day drops, which has increased short-term volatility and spooked momentum funds — expect heightened trading and continued sensitivity to guidance and macro headlines. ServiceNow’s stock just had its worst day ever, taking the software sector down with it

Analyst Ratings Changes

A number of analysts have issued reports on NOW shares. Stifel Nicolaus reduced their price target on shares of ServiceNow from $135.00 to $120.00 and set a "buy" rating on the stock in a report on Thursday. Oppenheimer set a $130.00 target price on shares of ServiceNow and gave the stock an "outperform" rating in a report on Wednesday, April 15th. JPMorgan Chase & Co. reduced their target price on shares of ServiceNow from $195.00 to $145.00 and set an "overweight" rating on the stock in a report on Thursday. Raymond James Financial reduced their target price on shares of ServiceNow from $160.00 to $130.00 and set an "outperform" rating on the stock in a report on Thursday. Finally, Argus upgraded shares of ServiceNow to a "strong-buy" rating in a report on Wednesday, February 4th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat, ServiceNow currently has an average rating of "Moderate Buy" and a consensus price target of $147.68.

ServiceNow Trading Down 17.7%

NYSE NOW opened at $84.85 on Friday. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market cap of $87.92 billion, a PE ratio of 50.57, a price-to-earnings-growth ratio of 1.73 and a beta of 1.01. The company has a 50 day moving average price of $105.18 and a 200 day moving average price of $138.45. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. The firm had revenue of $3.77 billion during the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. ServiceNow's revenue was up 22.1% on a year-over-year basis. During the same quarter in the previous year, the business posted $0.81 EPS. As a group, sell-side analysts forecast that ServiceNow, Inc. will post 2.49 EPS for the current fiscal year.

Insider Buying and Selling

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the company's stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company's stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 in the last 90 days. 0.34% of the stock is owned by corporate insiders.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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