Northbridge Financial Group LLC Buys Shares of 5,444 Salesforce Inc. $CRM

Key Points

• Northbridge Financial Group LLC disclosed a new fourth-quarter stake in Salesforce, buying 5,444 shares worth about $1.44 million.
• Institutional interest in Salesforce remains strong, with several other funds increasing positions and institutions owning 80.43% of the company’s stock.
• Wall Street is mixed on Salesforce: analysts’ consensus is a “Moderate Buy” with an average target of $274.56, but Bank of America recently started coverage with an Underperform rating and a $160 target amid concerns about AI disruption.

Northbridge Financial Group LLC bought a new stake in Salesforce Inc. (NYSE:CRM - Free Report) during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 5,444 shares of the CRM provider's stock, valued at approximately $1,442,000.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of the business. Brighton Jones LLC lifted its stake in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock valued at $8,582,000 after purchasing an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC lifted its stake in Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock valued at $611,000 after purchasing an additional 205 shares during the last quarter. Bison Wealth LLC lifted its stake in Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock valued at $747,000 after purchasing an additional 184 shares during the last quarter. Sivia Capital Partners LLC raised its position in Salesforce by 3.7% in the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock valued at $807,000 after purchasing an additional 106 shares during the last quarter. Finally, United Bank raised its position in Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider's stock valued at $2,781,000 after purchasing an additional 500 shares during the last quarter. Institutional investors own 80.43% of the company's stock.

Analysts Set New Price Targets

CRM has been the subject of several research reports. Bank of America initiated coverage on Salesforce in a research report on Monday. They issued an "underperform" rating and a $160.00 target price for the company. Morgan Stanley dropped their target price on Salesforce from $398.00 to $287.00 and set an "overweight" rating for the company in a research report on Monday, February 23rd. TD Cowen dropped their target price on Salesforce from $325.00 to $250.00 and set a "buy" rating for the company in a research report on Thursday, February 26th. DA Davidson dropped their price target on shares of Salesforce from $235.00 to $200.00 and set a "neutral" rating for the company in a research note on Friday, February 27th. Finally, Truist Financial set a $280.00 price target on shares of Salesforce in a research note on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, eleven have given a Hold rating and two have issued a Sell rating to the company's stock. According to MarketBeat, Salesforce has an average rating of "Moderate Buy" and an average price target of $274.56.

Insider Buying and Selling

In related news, Director David Blair Kirk purchased 2,570 shares of the firm's stock in a transaction on Wednesday, March 18th. The stock was purchased at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the purchase, the director owned 13,689 shares in the company, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Laura Alber purchased 2,571 shares of the firm's stock in a transaction on Thursday, March 19th. The stock was bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares of the company's stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 3.50% of the company's stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Enterprise software stocks are rallying broadly as investors rotate back into the group after recent pressure tied to fears that AI agents could disrupt traditional SaaS models. Salesforce is benefiting from that sector-wide rebound. From ServiceNow to Salesforce: why are software stocks rallying today?
• Positive Sentiment: Some commentary still views Salesforce as an attractive blue-chip software holding, citing AI-related growth prospects and a relatively reasonable valuation versus peers like Oracle. Buy 5 Blue-Chip Stocks to Enhance Your Portfolio Returns in 2026
• Neutral Sentiment: Salesforce’s AI push remains a key debate on Wall Street. Bank of America restarted coverage with an Underperform rating and a $160 price target, warning that AI may pressure Salesforce’s legacy CRM model and make monetization harder. BofA resets Salesforce stock price target with sobering AI verdict
• Neutral Sentiment: Other coverage is also focused on whether Salesforce can prove its AI strategy is working, with investors watching for evidence that Agentforce and related products can offset concerns about slower long-term growth. Software's "Baby with the Bathwater" Moment
• Negative Sentiment: Market commentary also highlights Salesforce’s recent weakness and the argument that AI disruption could keep investors cautious until growth re-accelerates. Is It Time To Reconsider Salesforce (CRM) After This Year’s 32% Share Price Slide?

Salesforce Price Performance

Shares of NYSE CRM opened at $179.46 on Wednesday. Salesforce Inc. has a twelve month low of $163.52 and a twelve month high of $288.44. The firm has a fifty day simple moving average of $183.27 and a 200 day simple moving average of $214.34. The company has a market capitalization of $146.84 billion, a PE ratio of 22.98, a P/E/G ratio of 1.25 and a beta of 1.14. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18.

Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping analysts' consensus estimates of $3.05 by $0.76. The business had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm's revenue for the quarter was up 12.1% on a year-over-year basis. During the same period in the previous year, the company posted $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, sell-side analysts forecast that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce Increases Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th were issued a $0.44 dividend. The ex-dividend date was Thursday, April 9th. This is an increase from Salesforce's previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. Salesforce's dividend payout ratio is presently 22.54%.

Salesforce announced that its board has approved a stock buyback plan on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock buyback plans are usually an indication that the company's leadership believes its stock is undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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