ServiceNow, Inc. $NOW Holdings Increased by Nicholas Company Inc.

Key Points

• Nicholas Company Inc. boosted its ServiceNow stake by 532.6% in the fourth quarter, buying 358,675 additional shares and bringing its total holdings to 426,015 shares worth about $65.3 million.
• ServiceNow continues to draw attention for its AI growth strategy, including a partnership with Accenture and management’s projection of more than $30 billion in subscription revenue by 2030.
• The stock has seen mixed signals: recent quarterly results met EPS expectations and beat revenue estimates, while analysts remain mostly bullish overall but have also trimmed several price targets amid the recent share-price decline.

Nicholas Company Inc. grew its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 532.6% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 426,015 shares of the information technology services provider's stock after buying an additional 358,675 shares during the quarter. ServiceNow comprises 1.1% of Nicholas Company Inc.'s holdings, making the stock its 25th biggest position. Nicholas Company Inc.'s holdings in ServiceNow were worth $65,261,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds and other institutional investors also recently made changes to their positions in NOW. IAG Wealth Partners LLC raised its position in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after buying an additional 18 shares in the last quarter. Noble Wealth Management PBC raised its position in shares of ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after buying an additional 128 shares in the last quarter. Millstone Evans Group LLC raised its position in shares of ServiceNow by 400.0% during the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock worth $25,000 after buying an additional 132 shares in the last quarter. Lodestone Wealth Management LLC bought a new stake in shares of ServiceNow during the 4th quarter worth about $26,000. Finally, Albion Financial Group UT raised its position in shares of ServiceNow by 400.0% during the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock worth $26,000 after buying an additional 136 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors.

Insider Activity

In other news, insider Jacqueline P. Canney sold 8,927 shares of the business's stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the sale, the insider owned 29,531 shares in the company, valued at $2,645,977.60. The trade was a 23.21% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business's stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 25,164 shares of company stock worth $2,497,021 over the last three months. 0.34% of the stock is owned by insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a partnership with Accenture to deliver agentic AI at enterprise scale, reinforcing its role as a core platform for enterprise AI workflows and potentially expanding adoption. ServiceNow, Accenture partner to deliver agentic AI at enterprise scale
• Positive Sentiment: Management is pushing a long-term growth narrative, saying AI can accelerate ServiceNow’s business and projecting more than $30 billion in subscription revenue by 2030, which helped lift sentiment around the stock. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: Several analyst notes were supportive, including higher price targets and reiterated Buy/Outperform ratings, signaling that Wall Street still sees upside despite the selloff. Capital One Financial Increases ServiceNow NYSE: NOW Price Target to $120.00
• Positive Sentiment: There was also unusual call-option buying, suggesting some traders are positioning for a rebound.
• Neutral Sentiment: ServiceNow continued to generate attention around its AI control and governance strategy, including collaborations with NVIDIA and Microsoft, which may support the long-term platform story but do not yet change near-term fundamentals. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Negative Sentiment: Bearish coverage focused on rising competition from agentic AI and argued that ServiceNow’s challenges predate the AI hype, adding to concerns that the stock may have more downside if growth expectations reset. ServiceNow Had Problems Long Before Agentic AI. Here's Why.
• Negative Sentiment: Investors also appear worried about the broader “Saaspocalypse” narrative, with commentary highlighting the scale of the stock’s recent decline and questions about whether AI will truly offset pressure on legacy software models. Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company

ServiceNow Stock Down 0.0%

NOW stock opened at $91.14 on Monday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The company's 50 day simple moving average is $102.80 and its 200-day simple moving average is $132.71. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The firm has a market capitalization of $93.96 billion, a P/E ratio of 54.31, a P/E/G ratio of 1.61 and a beta of 0.82.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the previous year, the business earned $0.81 earnings per share. The firm's revenue was up 22.1% compared to the same quarter last year. As a group, equities research analysts anticipate that ServiceNow, Inc. will post 2.35 EPS for the current year.

Analysts Set New Price Targets

A number of analysts have commented on NOW shares. Sanford C. Bernstein restated an "outperform" rating and set a $236.00 price target (up from $226.00) on shares of ServiceNow in a research report on Wednesday. Macquarie Infrastructure dropped their price target on shares of ServiceNow from $172.00 to $140.00 and set a "neutral" rating on the stock in a research report on Thursday, January 29th. Mizuho dropped their target price on shares of ServiceNow from $150.00 to $140.00 and set an "outperform" rating on the stock in a report on Thursday, April 23rd. Piper Sandler dropped their target price on shares of ServiceNow from $200.00 to $140.00 and set an "overweight" rating on the stock in a report on Thursday, April 23rd. Finally, Wells Fargo & Company dropped their target price on shares of ServiceNow from $185.00 to $160.00 and set an "overweight" rating on the stock in a report on Thursday, April 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average target price of $144.71.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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