Cricut (CRCT) Stock Price, News & Analysis

Company Overview

Cricut, Inc. develops and sells connected cutting machines and related products for do-it-yourself crafting, personalization and small-scale creative production. Its systems are designed to cut, draw, score and apply materials such as paper, vinyl, fabric, leather and iron-on transfers, enabling users to create customized home décor, apparel, gifts and other projects.

The company’s product portfolio includes Cricut smart cutting machines, heat presses, specialized tools and a broad range of consumable materials. Cricut also offers Design Space, a digital design platform that allows users to create projects, access images and fonts, and control compatible machines. Certain content and design features are available through the company’s subscription service.

Cricut traces its origins to Provo Craft, a Utah-based craft technology company, and became known under the Cricut brand as it expanded its connected hardware and software ecosystem. The company is headquartered in South Jordan, Utah, and serves customers through online and retail channels in the United States and international markets. Cricut is led by President and Chief Executive Officer Ashish Arora.

Key Stats

• Today's Range: $6.22 to $6.38
• 50-Day Range: $5.40 to $6.70
• 52-Week Range: $3.73 to $6.82
• Volume: 457,474 shs
• Average Volume: 621,239 shs
• Market Capitalization: $1.33 billion
• P/E Ratio: 14.74
• Dividend Yield: 3.15%
• Price Target: $4.07
• Consensus Rating: Strong Sell

Cricut Stock Analysis - MarketRank™

Cricut scored higher than 41% of companies evaluated by MarketBeat, and ranked 335th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Strong Sell

Consensus Rating

Cricut has received a consensus rating of Strong Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 4 sell ratings.

Downside Risk

Cricut has a consensus price target of $4.07, representing about 35.9% downside from its current price of $6.34.

Amount of Analyst Coverage

Cricut has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -31.25%

Earnings Growth

Earnings for Cricut are expected to decrease by -31.25% in the coming year, from $0.32 to $0.22 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Cricut is 14.74, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.87.

Price to Earnings Ratio vs. Sector

The P/E ratio of Cricut is 14.74, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.05.

Price to Book Value per Share Ratio

Cricut has a P/B Ratio of 3.89. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.52% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 7.8.

Change versus previous month

Short interest in Cricut has recently decreased by 2.58%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Cricut pays a meaningful dividend of 3.20%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Cricut does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Cricut is 46.51%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on EPS estimates, Cricut will have a dividend payout ratio of 90.91% in the coming year. This indicates that Cricut may not be able to sustain their current dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.53

News Sentiment

Cricut has a news sentiment score of 0.53. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Cricut this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for CRCT on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

1 people have added Cricut to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Cricut insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,258,800.00 in company stock.

Percentage Held by Insiders

16.48% of the stock of Cricut is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

19.60% of the stock of Cricut is held by institutions.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 10/27/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:CRCT
• CIK: 1828962
• Web: www.cricut.com
• Phone: 385-351-0633
• Fax: N/A
• Employees: 700
• Year Founded: 1962

Price Target and Rating

• Average Price Target for Cricut: $4.07
• High Price Target: $4.50
• Low Price Target: $3.70
• Potential Upside/Downside: -35.9%
• Consensus Rating: Strong Sell
• Rating Score (0-4): 1.33
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.43
• Trailing P/E Ratio: 14.74
• Forward P/E Ratio: 19.81
• P/E Growth: N/A
• Net Income: $76.71 million
• Net Margins: 12.71%
• Pretax Margin: 16.94%
• Return on Equity: 24.57%
• Return on Assets: 15.42%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.49
• Quick Ratio: 1.96

Sales & Book Value

• Annual Sales: $708.78 million
• Price / Sales: 1.87
• Cash Flow: $0.49 per share
• Price / Cash Flow: 13.06
• Book Value: $1.63 per share
• Price / Book: 3.89

Miscellaneous

• Outstanding Shares: 209,440,000
• Free Float: 174,928,000
• Market Cap: $1.33 billion
• Optionable: Optionable
• Beta: 0.25