Hasbro (HAS) Stock Price, News & Analysis

Company Overview

Hasbro, Inc. is a global toy and games company that develops, licenses and markets branded entertainment products. Its portfolio includes toys, board games, trading cards, role-playing games and digital gaming experiences sold under brands such as Monopoly, Play-Doh, Nerf, Transformers, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through retailers, e-commerce platforms and licensing partners in the United States and international markets. Hasbro also uses its brands in television, film, digital content and other entertainment formats, while Wizards of the Coast operates its tabletop and digital gaming businesses.

Hasbro traces its origins to Hassenfeld Brothers, a company founded in 1923 by the Hassenfeld family. The business adopted the Hasbro name in 1968 and has expanded through internally developed brands, acquisitions and licensing agreements. Chris Cocks has served as Hasbro’s chief executive officer since 2022.

Key Stats

• Today's Range: $92.16 to $94.40
• 50-Day Range: $86.52 to $97.04
• 52-Week Range: $69.50 to $106.98
• Volume: 1.14 million shs
• Average Volume: 1.79 million shs
• Market Capitalization: $13.16 billion
• P/E Ratio: 16.78
• Dividend Yield: 3.00%
• Price Target: $109.50
• Consensus Rating: Moderate Buy

Hasbro Stock Analysis - MarketRank™

Hasbro scored higher than 80% of companies evaluated by MarketBeat, and ranked 178th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Hasbro has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on no strong buy ratings, 12 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

Hasbro has a consensus price target of $109.50, representing about 17.3% upside from its current price of $93.32.

Amount of Analyst Coverage

Hasbro has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 6.33%

Earnings Growth

Earnings for Hasbro are expected to grow by 6.33% in the coming year, from $6.16 to $6.55 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Hasbro is 16.78, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.80.

Price to Earnings Ratio vs. Sector

The P/E ratio of Hasbro is 16.78, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.07.

Price to Earnings Growth Ratio

Hasbro has a PEG Ratio of 1.61. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Hasbro has a P/B Ratio of 23.16. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.92% of the float of Hasbro has been sold short.

Short Interest Ratio / Days to Cover

Hasbro has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in Hasbro has recently increased by 14.24%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Hasbro pays a meaningful dividend of 3.00%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Hasbro does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Hasbro is 50.36%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Hasbro will have a dividend payout ratio of 42.75% next year. This indicates that Hasbro will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.40

News Sentiment

Hasbro has a news sentiment score of 0.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.52 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 14 news articles for Hasbro this week, compared to 8 articles on an average week.

Search Interest

35 people have searched for HAS on MarketBeat in the last 30 days. This is an increase of 35% compared to the previous 30 days.

MarketBeat Follows

5 people have added Hasbro to their MarketBeat watchlist in the last 30 days. This is an increase of 400% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Hasbro insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,736,533.00 in company stock.

Percentage Held by Insiders

0.71% of the stock of Hasbro is held by insiders.

Percentage Held by Institutions

91.83% of the stock of Hasbro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/21/2026
• Record date for 9/2 Dividend: 8/19/2026
• Ex-Dividend for 9/2 Dividend: 8/19/2026
• Dividend Payable: 9/02/2026
• Today: 10/11/2026
• Next Earnings (Confirmed): 10/20/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Leisure Products
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:HAS
• CIK: 46080
• Web: www.hasbro.com
• Phone: (401) 431-8697
• Fax: 401-727-5544
• Employees: 4,520
• Year Founded: 1926

Price Target and Rating

• Average Price Target for Hasbro: $109.50
• High Price Target: $124.00
• Low Price Target: $90.00
• Potential Upside/Downside: +17.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.56
• Trailing P/E Ratio: 16.78
• Forward P/E Ratio: 15.15
• P/E Growth: 1.61
• Net Income: -$322.40 million
• Net Margins: 15.97%
• Pretax Margin: 20.69%
• Return on Equity: 141.11%
• Return on Assets: 14.72%

Debt

• Debt-to-Equity Ratio: 4.16
• Current Ratio: 1.66
• Quick Ratio: 1.46

Sales & Book Value

• Annual Sales: $4.70 billion
• Price / Sales: 2.80
• Cash Flow: $6.81 per share
• Price / Cash Flow: 13.70
• Book Value: $4.03 per share
• Price / Book: 23.16

Miscellaneous

• Outstanding Shares: 141,040,000
• Free Float: 140,043,000
• Market Cap: $13.16 billion
• Optionable: Optionable
• Beta: 0.45