Go Pro

Insider Selling: Viant Technology (NASDAQ:DSP) CFO Sells $143,054.37 in Stock

Viant Technology logo with Business Services background
Image from MarketBeat Media, LLC.

Key Points

  • Viant Technology CFO Larry Madden sold 11,273 shares on July 8 for about $143,054 at an average price of $12.69. After the sale, he still held 428,636 shares, and the transaction was made under a pre-arranged Rule 10b5-1 plan.
  • Madden has been actively selling shares over the past several weeks, including multiple transactions in July, June, May, and April. The recent sale follows a pattern of repeated insider disposals rather than a one-off move.
  • Viant Technology’s stock and fundamentals show mixed signals: shares recently traded around $12.73, below the 12-month high of $15.18, while the company reported a quarterly EPS miss despite stronger-than-expected revenue. Analysts currently rate the stock a Buy on average, with a consensus price target of $18.00.
  • Five stocks we like better than Viant Technology.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CFO Larry Madden sold 11,273 shares of the business's stock in a transaction dated Wednesday, July 8th. The shares were sold at an average price of $12.69, for a total value of $143,054.37. Following the completion of the transaction, the chief financial officer directly owned 428,636 shares of the company's stock, valued at approximately $5,439,390.84. This trade represents a 2.56% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

  • On Tuesday, July 7th, Larry Madden sold 9,149 shares of Viant Technology stock. The stock was sold at an average price of $12.86, for a total transaction of $117,656.14.
  • On Monday, July 6th, Larry Madden sold 10,097 shares of Viant Technology stock. The stock was sold at an average price of $12.78, for a total transaction of $129,039.66.
  • On Monday, June 15th, Larry Madden sold 25,376 shares of Viant Technology stock. The shares were sold at an average price of $11.10, for a total transaction of $281,673.60.
  • On Monday, June 8th, Larry Madden sold 14,670 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total transaction of $177,507.00.
  • On Friday, June 5th, Larry Madden sold 18,663 shares of Viant Technology stock. The stock was sold at an average price of $12.24, for a total transaction of $228,435.12.
  • On Monday, May 11th, Larry Madden sold 17,297 shares of Viant Technology stock. The shares were sold at an average price of $11.42, for a total transaction of $197,531.74.
  • On Friday, May 8th, Larry Madden sold 18,538 shares of Viant Technology stock. The shares were sold at an average price of $11.85, for a total transaction of $219,675.30.
  • On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total value of $129,865.12.
  • On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total value of $142,444.62.
  • On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total value of $144,917.53.

Viant Technology Price Performance

Shares of DSP stock traded up $0.05 on Wednesday, hitting $12.73. 164,301 shares of the company's stock were exchanged, compared to its average volume of 288,888. Viant Technology Inc. has a 12 month low of $8.11 and a 12 month high of $15.18. The stock has a market cap of $834.20 million, a P/E ratio of 35.36 and a beta of 1.03. The company has a 50 day moving average of $11.59 and a 200 day moving average of $11.28.

Viant Technology (NASDAQ:DSP - Get Free Report) last announced its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.08 by ($0.11). The company had revenue of $88.54 million for the quarter, compared to the consensus estimate of $50.13 million. Viant Technology had a net margin of 2.51% and a return on equity of 2.40%. Sell-side analysts predict that Viant Technology Inc. will post -0.18 EPS for the current fiscal year.

Hedge Funds Weigh In On Viant Technology

A number of hedge funds have recently made changes to their positions in the stock. Topline Capital Management LLC acquired a new stake in Viant Technology during the 3rd quarter valued at approximately $2,150,000. Tudor Investment Corp ET AL lifted its position in shares of Viant Technology by 39.7% in the 3rd quarter. Tudor Investment Corp ET AL now owns 191,636 shares of the company's stock worth $1,654,000 after purchasing an additional 54,507 shares during the period. Norwood Investment Partners LP bought a new stake in shares of Viant Technology in the 4th quarter valued at $1,186,000. Dynamic Technology Lab Private Ltd boosted its stake in shares of Viant Technology by 474.3% in the 3rd quarter. Dynamic Technology Lab Private Ltd now owns 70,533 shares of the company's stock valued at $609,000 after purchasing an additional 58,251 shares during the last quarter. Finally, Royce & Associates LP increased its position in shares of Viant Technology by 72.3% during the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company's stock worth $10,981,000 after buying an additional 382,664 shares during the period. 11.38% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

Several research firms recently weighed in on DSP. Wall Street Zen downgraded Viant Technology from a "buy" rating to a "hold" rating in a report on Saturday, May 16th. B. Riley Financial lifted their price target on Viant Technology from $17.00 to $18.00 and gave the company a "buy" rating in a research note on Tuesday, May 12th. Weiss Ratings cut Viant Technology from a "hold (c)" rating to a "sell (d+)" rating in a report on Wednesday, May 13th. Loop Capital set a $14.50 price objective on Viant Technology in a research note on Tuesday, March 10th. Finally, Rosenblatt Securities reiterated a "buy" rating and issued a $20.00 price objective on shares of Viant Technology in a report on Thursday, April 16th. Two investment analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Viant Technology currently has a consensus rating of "Buy" and an average target price of $18.00.

Check Out Our Latest Stock Analysis on DSP

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc Nasdaq: DSP is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

Featured Stories

Insider Buying and Selling by Quarter for Viant Technology (NASDAQ:DSP)

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Should You Invest $1,000 in Viant Technology Right Now?

Before you consider Viant Technology, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Viant Technology wasn't on the list.

While Viant Technology currently has a Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

7 Best Space Stocks to Own in 2026 Cover

The space race is growing fast, and you don’t have to have gotten in early on SpaceX to profit. This report shows seven space stocks you can buy today that may grow as rockets, satellites, defense, space internet, and new space technology become more important.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Recent Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines