Lamar Advertising (LAMR) Stock Price, News & Analysis

Company Overview

Lamar Advertising Company (NASDAQ: LAMR) is one of North America’s largest outdoor advertising firms, specializing in out-of-home media solutions. Since its founding in 1902, the company has grown through a combination of organic expansion and strategic acquisitions to offer a broad portfolio of advertising products. Its core business centers on billboard advertising, encompassing traditional static billboards and a rapidly expanding network of digital displays. These assets enable advertisers to reach consumers with high-impact messaging along highways, in urban centers, and at high-traffic intersections.

In addition to highway billboards, Lamar offers a variety of supplemental out-of-home formats, including transit advertising on buses and shelters, and logo signage at travel plazas and gas stations. The company provides end-to-end campaign support, from media planning and creative production to inventory management and measurement services. This full-service model allows both national brands and local businesses to customize their outdoor campaigns and target specific demographics across multiple markets.

Geographically, Lamar operates more than 420,000 displays across the United States, Canada and Puerto Rico. Its digital billboard footprint spans over 125 major metropolitan areas, positioning the company to capitalize on the ongoing shift toward programmatic and data-driven out-of-home media. These digital assets offer advertisers real-time flexibility, dynamic creative delivery and integration with mobile and social platforms, enhancing audience engagement and campaign measurability.

Leadership at Lamar is headed by President and Chief Executive Officer Sean Reilly, who joined the company in 2014 and assumed the CEO role in 2016. Under his tenure, Lamar has prioritized digital innovation, network optimization and sustainability initiatives. The company remains focused on expanding its digital portfolio, improving operational efficiencies and delivering measurable returns for its advertising clients.

Key Stats

• Today's Range: $144.38 to $147.41
• 50-Day Range: $123.71 to $157.93
• 52-Week Range: $113.05 to $158.69
• Volume: 43,750 shs
• Average Volume: 577,397 shs
• Market Capitalization: $14.68 billion
• P/E Ratio: 26.74
• Dividend Yield: 4.42%
• Price Target: $148.00
• Consensus Rating: Moderate Buy

Lamar Advertising Stock Analysis - MarketRank™

Lamar Advertising scored higher than 64% of companies evaluated by MarketBeat, and ranked 513th out of 888 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Lamar Advertising has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 3 buy ratings, 3 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Lamar Advertising is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Lamar Advertising has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 6.92%

Earnings Growth

Earnings for Lamar Advertising are expected to grow by 6.92% in the coming year, from $8.24 to $8.81 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Lamar Advertising is 27.20, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.58.

Price to Earnings Ratio vs. Sector

The P/E ratio of Lamar Advertising is 27.20, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 23.17.

Price to Book Value per Share Ratio

Lamar Advertising has a P/B Ratio of 15.21. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.90% of the float of Lamar Advertising has been sold short.

Short Interest Ratio / Days to Cover

Lamar Advertising has a short interest ratio ("days to cover") of 8.95.

Change versus previous month

Short interest in Lamar Advertising has recently decreased by 1.06%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Lamar Advertising is a leading dividend payer. It pays a dividend yield of 4.36%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Lamar Advertising has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Lamar Advertising is 118.08%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Lamar Advertising will have a dividend payout ratio of 72.64% next year. This indicates that Lamar Advertising will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.84

News Sentiment

Lamar Advertising has a news sentiment score of 0.84. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.73 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for Lamar Advertising this week, compared to 5 articles on an average week.

Search Interest

Only 2 people have searched for LAMR on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.

MarketBeat Follows

5 people have added Lamar Advertising to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Lamar Advertising insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $767,912.00 in company stock.

Percentage Held by Insiders

15.24% of the stock of Lamar Advertising is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

93.78% of the stock of Lamar Advertising is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/31 Dividend: 3/16/2026
• Ex-Dividend for 3/31 Dividend: 3/16/2026
• Dividend Payable: 3/31/2026
• Last Earnings: 5/07/2026
• Today: 5/15/2026
• J.P. Morgan 54th Annual Global Technology, Media and Communications Conference: 5/18/2026
• Record date for 6/30 Dividend: 6/16/2026
• Ex-Dividend for 6/30 Dividend: 6/16/2026
• Dividend Payable: 6/30/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: REIT - EQTY TRUST - OTHER
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:LAMR
• CIK: 1090425
• Web: www.lamar.com
• Phone: (888) 308-5060
• Fax: 225-926-1005
• Employees: 3,500
• Year Founded: 1902

Price Target and Rating

• Average Price Target for Lamar Advertising: $148.00
• High Price Target: $170.00
• Low Price Target: $128.00
• Potential Upside/Downside: +2.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.42
• Trailing P/E Ratio: 26.77
• Forward P/E Ratio: 17.59
• P/E Growth: N/A
• Net Income: $587.15 million
• Net Margins: 24.01%
• Pretax Margin: 24.75%
• Return on Equity: 55.53%
• Return on Assets: 8.04%

Debt

• Debt-to-Equity Ratio: 3.33
• Current Ratio: 0.58
• Quick Ratio: 0.58

Sales & Book Value

• Annual Sales: $2.27 billion
• Price / Sales: 6.48
• Cash Flow: $8.98 per share
• Price / Cash Flow: 16.15
• Book Value: $9.69 per share
• Price / Book: 14.96

Miscellaneous

• Outstanding Shares: 101,330,000
• Free Float: 85,888,000
• Market Cap: $14.69 billion
• Optionable: Optionable
• Beta: 1.18