Magnite, Inc. is an independent sell-side advertising technology company that operates a global platform for digital media owners and app developers. Its technology helps publishers and media companies manage, package, sell and optimize advertising inventory across connected television (CTV), online video, mobile, desktop, audio and digital out-of-home channels.
Magnite’s platform connects publishers with agencies, brands and demand-side platforms, supporting automated, data-driven programmatic advertising transactions. Its solutions are designed to help media owners increase the value of their advertising inventory while giving advertisers access to audiences across premium digital and streaming content. The company also provides tools for direct and programmatic campaign management, ad serving, yield optimization and reporting.
The company was formed through the combination of The Rubicon Project and Telaria. The transaction was completed in 2020, and the combined business adopted the Magnite name. Magnite serves customers internationally, with operations and business relationships spanning major advertising markets in North America, Europe, Asia-Pacific and other regions. Michael Barrett serves as the company’s president and chief executive officer.
AI Generated. May Contain Errors.