Magnite, Inc. is an independent sell-side advertising technology company that helps publishers, broadcasters and other content owners monetize digital advertising inventory. Its platform connects sellers of advertising space with brands, agencies and demand-side platforms, facilitating the automated buying and selling of ads across connected television (CTV), streaming video, mobile applications, websites, audio and digital out-of-home media.
The company offers tools for managing, packaging and selling advertising inventory, including programmatic auctions, direct and private marketplace transactions, audience targeting, yield optimization and measurement. Magnite also provides technology that supports the delivery of video and streaming advertisements, helping media owners manage ad decisioning and inventory across multiple viewing environments.
Magnite was created in 2020 through the combination of Rubicon Project and Telaria. Rubicon Project contributed a programmatic advertising marketplace, while Telaria specialized in video and connected television advertising technology. The company serves publishers, broadcasters, streaming platforms, agencies and advertisers in markets around the world. Magnite is led by Michael Barrett, who serves as president and chief executive officer.
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