NIKE (NKE) Stock Price, News & Analysis

Company Overview

Nike, Inc. is a multinational corporation engaged in the design, development, marketing and worldwide distribution of athletic footwear, apparel, equipment and accessories. The company’s core operations are organized into product categories including footwear, apparel and equipment, which serve a broad spectrum of athletic and lifestyle activities. Nike’s portfolio also encompasses digital platforms and applications that integrate performance tracking and community engagement features, supporting its position as a leader in sports innovation and consumer experience.

Originally founded as Blue Ribbon Sports in 1964 by Phil Knight and Bill Bowerman, the company officially adopted the Nike name in 1971, inspired by the Greek goddess of victory. Over the decades, Nike has expanded its product lines through technological advances such as Nike Air cushioning, Dri-FIT moisture-management fabrics and Flyknit uppers. Strategic partnerships, athlete endorsements and high-profile marketing campaigns have helped Nike establish its signature Swoosh logo and “Just Do It” tagline as enduring icons in global sports culture.

Nike operates in more than 190 countries through a combination of company-owned retail stores, e-commerce platforms and a network of wholesale partners. The company reports its business through geographic segments including the Americas, Europe, Middle East & Africa, Greater China and Asia Pacific & Latin America. Headquartered near Beaverton, Oregon, Nike’s executive leadership is led by President and Chief Executive Officer John Donahoe, who has focused the company on digital transformation, sustainability initiatives and supply-chain resilience to drive long-term growth and operational efficiency.

Key Stats

• Today's Range: $71.92 to $74.78
• 50-Day Range: $69.31 to $79.27
• 52-Week Range: $52.28 to $84.76
• Volume: 18.75 million shs
• Average Volume: 17.63 million shs
• Market Capitalization: $106.34 billion
• P/E Ratio: 36.93
• Dividend Yield: 2.22%
• Price Target: $81.57
• Consensus Rating: Moderate Buy

NIKE Stock Analysis - MarketRank™

NIKE scored higher than 94% of companies evaluated by MarketBeat, and ranked 15th out of 294 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

NIKE has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on 24 buy ratings, 7 hold ratings, and 1 sell rating.

Upside Potential

NIKE has a consensus price target of $81.57, representing about 13.3% upside from its current price of $72.01.

Amount of Analyst Coverage

NIKE has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 14.15%

Earnings Growth

Earnings for NIKE are expected to grow by 14.15% in the coming year, from $2.05 to $2.34 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of NIKE is 36.93, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 283.73.

Price to Earnings Ratio vs. Sector

The P/E ratio of NIKE is 36.93, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.64.

Price to Earnings Growth Ratio

NIKE has a PEG Ratio of 2.75. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

NIKE has a P/B Ratio of 7.90. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.05% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently decreased by 2.11%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

NIKE pays a meaningful dividend of 2.15%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

NIKE has been increasing its dividend for 22 years.

Dividend Coverage

The dividend payout ratio of NIKE is 82.05%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, NIKE will have a dividend payout ratio of 68.38% next year. This indicates that NIKE will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.5 / 5
• Environmental Score: -3.82

Percentage of Shares Shorted

3.05% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently decreased by 2.11%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.69

News Sentiment

NIKE has a news sentiment score of 0.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 172 news articles for NIKE this week, compared to 35 articles on an average week.

Search Interest

Only 165 people have searched for NKE on MarketBeat in the last 30 days. This is a decrease of -44% compared to the previous 30 days.

MarketBeat Follows

48 people have added NIKE to their MarketBeat watchlist in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, NIKE insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,487,803.00 in company stock.

Percentage Held by Insiders

Only 0.80% of the stock of NIKE is held by insiders.

Percentage Held by Institutions

64.25% of the stock of NIKE is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NKE Stock Analysis - Frequently Asked Questions

How have NKE shares performed this year?

NIKE's stock was trading at $75.67 at the beginning of 2025. Since then, NKE stock has decreased by 4.8% and is now trading at $72.0050.

How were NIKE's earnings last quarter?

NIKE, Inc. (NYSE:NKE) released its earnings results on Tuesday, September, 30th. The footwear maker reported $0.49 earnings per share for the quarter, beating the consensus estimate of $0.27 by $0.22. The company's revenue was up 1.0% compared to the same quarter last year.
Read the conference call transcript.

When did NIKE's stock split?

NIKE's stock split on Thursday, December 24th 2015.The 2-1 split was announced on Thursday, November 19th 2015. The newly issued shares were distributed to shareholders after the closing bell on Wednesday, December 23rd 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Does NIKE have any subsidiaries?

NIKE subsidiaries include these companies: RTFKT, Datalogue, TraceMe, Celect, Invertex Ltd., Zodiac Inc., Virgin Mega USA, and others.

Who are NIKE's major shareholders?

Top institutional shareholders of NIKE include Cacti Asset Management LLC (0.02%), Park National Corp OH (0.02%), Jacobs & Co. CA (0.01%) and GAMMA Investing LLC. Insiders that own company stock include Mark G Parker, Matthew Friend, John W Rogers Jr, Robert Holmes Swan, Peter B Henry and Johanna Nielsen.
View institutional ownership trends.

How do I buy shares of NIKE?

Shares of NKE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of NIKE own?

Based on aggregate information from My MarketBeat watchlists, some other companies that NIKE investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), UnitedHealth Group (UNH), BlackRock (BLK), ServiceNow (NOW) and Advanced Micro Devices (AMD).

Company Calendar

• Record date for 10/1 Dividend: 9/02/2025
• Ex-Dividend for 10/1 Dividend: 9/02/2025
• Last Earnings: 9/30/2025
• Dividend Payable: 10/01/2025
• Today: 10/04/2025
• Next Earnings (Estimated): 12/18/2025
• Fiscal Year End: 5/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: SHOES&REL APPRL
• Sub-Industry: Footwear
• Current Symbol: NYSE:NKE
• CIK: 320187
• Web: www.nike.com
• Phone: (503) 671-6453
• Fax: 503-671-6300
• Employees: 77,800
• Year Founded: 1967

Price Target and Rating

• Average Price Target for NIKE: $81.57
• High Price Target: $115.00
• Low Price Target: $58.00
• Potential Upside/Downside: +13.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 35 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.95
• Trailing P/E Ratio: 36.93
• Forward P/E Ratio: 35.12
• P/E Growth: 2.75
• Net Income: $3.22 billion
• Net Margins: 6.23%
• Pretax Margin: 7.54%
• Return on Equity: 21.16%
• Return on Assets: 7.74%

Debt

• Debt-to-Equity Ratio: 0.59
• Current Ratio: 2.19
• Quick Ratio: 1.50

Sales & Book Value

• Annual Sales: $46.31 billion
• Price / Sales: 2.30
• Cash Flow: $2.63 per share
• Price / Cash Flow: 27.33
• Book Value: $9.12 per share
• Price / Book: 7.90

Miscellaneous

• Outstanding Shares: 1,476,900,000
• Free Float: 1,465,089,000
• Market Cap: $106.34 billion
• Optionable: Optionable
• Beta: 1.29