NIKE (NKE) Stock Price, News & Analysis

Company Overview

Nike, Inc. (NYSE: NKE) is a global leader in athletic footwear, apparel, equipment and accessories. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports, the company adopted the Nike name in 1971. Today, Nike designs, develops and markets a broad portfolio of products for a range of sports and fitness activities, including running, basketball, soccer, training and lifestyle. The company’s extensive product lines include performance-driven shoes, apparel and digital fitness services delivered under the Nike, Jordan and Converse brands.

Headquartered in Beaverton, Oregon, Nike operates through three primary channels: wholesale, direct-to-consumer and digital. Its wholesale channel serves national chains, independent retailers and distributors around the world, while its direct-to-consumer operations include branded retail stores, online platforms and membership programs. Nike has also invested heavily in digital innovations such as the Nike Training Club and Nike Run Club apps to engage consumers and enhance its product ecosystem. The company’s regional segments encompass North America, Europe, the Middle East & Africa, Greater China, Asia Pacific & Latin America, reflecting its broad international footprint.

Over the years, Nike has built a reputation for innovation, collaborating with athletes, designers and technologists to develop advanced materials and sustainable manufacturing processes. Key launches like Nike Air, Flyknit and React foam have set industry benchmarks for cushioning, performance and weight reduction. Nike continues to invest in environmental sustainability initiatives, including waste reduction, renewable energy and eco-friendly materials, aiming to minimize its ecological impact while meeting consumer demand for responsible products.

Under the leadership of President and CEO John Donahoe, who joined the company in 2016 and assumed the CEO role in 2020, Nike has continued to focus on brand strength, digital transformation and international expansion. The executive team emphasizes consumer engagement, innovative marketing campaigns and strategic partnerships with sports leagues, teams and athletes. As a result, Nike remains one of the most recognizable and influential brands in the global sports and lifestyle market.

Key Stats

• Today's Range: $71.83 to $73.94
• 50-Day Range: $56.46 to $72.09
• 52-Week Range: $52.28 to $90.62
• Volume: 27.49 million shs
• Average Volume: 15.46 million shs
• Market Capitalization: $108.54 billion
• P/E Ratio: 33.97
• Dividend Yield: 2.18%
• Price Target: $77.19
• Consensus Rating: Moderate Buy

NIKE Stock Analysis - MarketRank™

NIKE scored higher than 95% of companies evaluated by MarketBeat, and ranked 23rd out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

NIKE has received a consensus rating of Moderate Buy. The company's average rating score is 2.68, and is based on 15 buy ratings, 13 hold ratings, and no sell ratings.

Amount of Analyst Coverage

NIKE has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 14.15%

Earnings Growth

Earnings for NIKE are expected to grow by 14.15% in the coming year, from $2.05 to $2.34 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of NIKE is 33.97, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.87.

Price to Earnings Ratio vs. Sector

The P/E ratio of NIKE is 33.97, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.50.

Price to Earnings Growth Ratio

NIKE has a PEG Ratio of 2.73. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

NIKE has a P/B Ratio of 8.22. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.12% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently decreased by 8.08%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Yield

NIKE pays a meaningful dividend of 2.22%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

NIKE has been increasing its dividend for 22 years.

Dividend Coverage

The dividend payout ratio of NIKE is 53.16%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, NIKE will have a dividend payout ratio of 68.38% next year. This indicates that NIKE will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.5 / 5
• Environmental Score: -3.82

Percentage of Shares Shorted

3.12% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently decreased by 8.08%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.67

News Sentiment

NIKE has a news sentiment score of 0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 232 news articles for NIKE this week, compared to 60 articles on an average week.

Search Interest

105 people have searched for NKE on MarketBeat in the last 30 days. This is an increase of 62% compared to the previous 30 days.

MarketBeat Follows

34 people have added NIKE to their MarketBeat watchlist in the last 30 days. This is an increase of 13% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, NIKE insiders have bought 6,201.78% more of their company's stock than they have sold. Specifically, they have bought $502,756.00 in company stock and sold $7,978.00 in company stock.

Percentage Held by Insiders

Only 1.10% of the stock of NIKE is held by insiders.

Percentage Held by Institutions

64.25% of the stock of NIKE is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NKE Stock Analysis - Frequently Asked Questions

How have NKE shares performed this year?

NIKE's stock was trading at $75.67 at the beginning of the year. Since then, NKE stock has decreased by 3.0% and is now trading at $73.38.
View the best growth stocks for 2025 here.

How were NIKE's earnings last quarter?

NIKE, Inc. (NYSE:NKE) released its quarterly earnings data on Thursday, June, 26th. The footwear maker reported $0.14 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.12 by $0.02. NIKE's quarterly revenue was down 11.9% compared to the same quarter last year.
Read the conference call transcript.

When did NIKE's stock split?

NIKE shares split on the morning of Thursday, December 24th 2015.The 2-1 split was announced on Thursday, November 19th 2015. The newly issued shares were payable to shareholders after the closing bell on Wednesday, December 23rd 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Does NIKE have any subsidiaries?

NIKE subsidiaries include RTFKT, Datalogue, TraceMe, Celect, Invertex Ltd., Zodiac Inc., Virgin Mega USA, and more.

Who are NIKE's major shareholders?

Top institutional investors of NIKE include Cacti Asset Management LLC (0.02%), Confluence Investment Management LLC (0.02%), Park National Corp OH and Harbor Investment Advisory LLC. Insiders that own company stock include Mark G Parker, Andrew Campion, Matthew Friend, John W Rogers Jr, Robert Holmes Swan, Peter B Henry and Johanna Nielsen.
View institutional ownership trends.

How do I buy shares of NIKE?

Shares of NKE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of NIKE own?

Based on aggregate information from My MarketBeat watchlists, some other companies that NIKE investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), UnitedHealth Group (UNH), BlackRock (BLK), ServiceNow (NOW) and Advanced Micro Devices (AMD).

Company Calendar

• Record date for 7/1 Dividend: 6/02/2025
• Ex-Dividend for 7/1 Dividend: 6/02/2025
• Last Earnings: 6/26/2025
• Today: 7/01/2025
• Dividend Payable: 7/01/2025
• Fiscal Year End: 5/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: SHOES&REL APPRL
• Sub-Industry: Footwear
• Current Symbol: NYSE:NKE
• CIK: 320187
• Web: www.nike.com
• Phone: (503) 671-6453
• Fax: 503-671-6300
• Employees: 79,400
• Year Founded: 1967

Price Target and Rating

• Average Stock Price Target: $77.19
• High Stock Price Target: $115.00
• Low Stock Price Target: $58.00
• Potential Upside/Downside: +4.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.68
• Research Coverage: 31 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $3.01
• Trailing P/E Ratio: 33.99
• Forward P/E Ratio: 35.88
• P/E Growth: 2.73
• Net Income: $3.22 billion
• Net Margins: 6.95%
• Pretax Margin: 8.39%
• Return on Equity: 23.33%
• Return on Assets: 8.57%

Debt

• Debt-to-Equity Ratio: 0.60
• Current Ratio: 2.21
• Quick Ratio: 1.50

Sales & Book Value

• Annual Sales: $46.31 billion
• Price / Sales: 2.35
• Cash Flow: $4.67 per share
• Price / Cash Flow: 15.74
• Book Value: $8.93 per share
• Price / Book: 8.24

Miscellaneous

• Outstanding Shares: 1,479,130,000
• Free Float: 1,462,857,000
• Market Cap: $108.81 billion
• Optionable: Optionable
• Beta: 1.21