Planet Fitness (NYSE:PLNT) Price Target Lowered to $90.00 at Stifel Nicolaus

Key Points

• Stifel Nicolaus cut its price target on Planet Fitness to $90 (from $105) while maintaining a "buy" rating, a target that implies roughly a 30% upside from the stock's recent ~$69 price.
• Analyst sentiment remains broadly positive with a consensus rating of "Moderate Buy" and an average price target of $114.92, though individual targets vary widely across firms.
• Planet Fitness recently beat Q earnings expectations (reported $0.83 EPS vs. $0.79 est.) and set FY2026 guidance of 3.350–3.380 EPS.

Planet Fitness (NYSE:PLNT - Get Free Report) had its price target cut by stock analysts at Stifel Nicolaus from $105.00 to $90.00 in a research note issued on Friday,Benzinga reports. The firm presently has a "buy" rating on the stock. Stifel Nicolaus' price target suggests a potential upside of 30.19% from the stock's current price.

Several other research firms have also recently weighed in on PLNT. Macquarie Infrastructure dropped their price target on Planet Fitness from $112.00 to $100.00 and set a "neutral" rating on the stock in a report on Thursday, January 29th. Royal Bank Of Canada reduced their price target on shares of Planet Fitness from $130.00 to $120.00 and set an "outperform" rating for the company in a research report on Wednesday, February 25th. Jefferies Financial Group reiterated a "buy" rating and issued a $175.00 target price on shares of Planet Fitness in a research note on Tuesday, February 24th. Morgan Stanley restated an "overweight" rating and set a $117.00 price target on shares of Planet Fitness in a research note on Tuesday, March 10th. Finally, William Blair restated an "outperform" rating on shares of Planet Fitness in a research note on Tuesday, January 13th. Three analysts have rated the stock with a Strong Buy rating, ten have issued a Buy rating, four have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Planet Fitness presently has an average rating of "Moderate Buy" and an average price target of $114.92.

Planet Fitness Price Performance

Shares of Planet Fitness stock opened at $69.13 on Friday. The stock's 50-day moving average is $77.60 and its 200 day moving average is $93.00. The firm has a market cap of $5.53 billion, a price-to-earnings ratio of 26.39, a PEG ratio of 1.23 and a beta of 1.31. Planet Fitness has a one year low of $67.82 and a one year high of $114.47.

Planet Fitness (NYSE:PLNT - Get Free Report) last released its quarterly earnings data on Tuesday, February 24th. The company reported $0.83 EPS for the quarter, beating the consensus estimate of $0.79 by $0.04. The firm had revenue of $376.26 million during the quarter, compared to the consensus estimate of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The company's quarterly revenue was up 10.5% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, sell-side analysts expect that Planet Fitness will post 3.38 EPS for the current fiscal year.

Institutional Investors Weigh In On Planet Fitness

Several institutional investors have recently bought and sold shares of the stock. V Square Quantitative Management LLC bought a new stake in Planet Fitness in the 4th quarter worth $27,000. Clearstead Advisors LLC increased its holdings in Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock valued at $36,000 after purchasing an additional 193 shares during the period. EverSource Wealth Advisors LLC raised its position in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after purchasing an additional 214 shares during the last quarter. Los Angeles Capital Management LLC purchased a new stake in Planet Fitness in the 4th quarter worth approximately $41,000. Finally, Hantz Financial Services Inc. grew its position in shares of Planet Fitness by 51.9% in the 3rd quarter. Hantz Financial Services Inc. now owns 404 shares of the company's stock worth $42,000 after buying an additional 138 shares during the last quarter. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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