Free Trial

Salesforce (NYSE:CRM) Trading Up 1.2% - Here's Why

Salesforce logo with Computer and Technology background
Image from MarketBeat Media, LLC.

Key Points

  • Salesforce shares rose 1.2% on Thursday, trading as high as $169.35 amid lighter-than-usual volume, though the stock remains well below its 50-day and 200-day moving averages.
  • Recent news has been supportive for the company’s AI and government-market strategy, including a $72 million U.S. Air Force agreement tied to a broader Department of Defense contract and a new BoldSign integration on AgentExchange.
  • Wall Street remains broadly positive, with analysts keeping a Moderate Buy rating overall, but several firms have cut price targets ahead of earnings, reflecting some caution around near-term execution and valuation.
  • Five stocks we like better than Salesforce.

Salesforce Inc. (NYSE:CRM - Get Free Report) shares were up 1.2% on Thursday . The stock traded as high as $169.35 and last traded at $167.7560. Approximately 9,671,806 shares changed hands during trading, a decline of 25% from the average daily volume of 12,865,661 shares. The stock had previously closed at $165.84.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

Analysts Set New Price Targets

Several research analysts recently weighed in on CRM shares. Stifel Nicolaus reduced their price target on shares of Salesforce from $300.00 to $250.00 and set a "buy" rating for the company in a research report on Thursday, February 26th. Jefferies Financial Group cut their price objective on shares of Salesforce from $375.00 to $250.00 and set a "buy" rating for the company in a report on Monday, February 23rd. Wolfe Research reiterated an "outperform" rating on shares of Salesforce in a report on Thursday, January 15th. TD Cowen cut their price objective on shares of Salesforce from $325.00 to $250.00 and set a "buy" rating for the company in a report on Thursday, February 26th. Finally, Mizuho dropped their price target on shares of Salesforce from $280.00 to $265.00 and set an "outperform" rating for the company in a research note on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of "Moderate Buy" and an average price target of $278.82.

Read Our Latest Stock Analysis on CRM

Salesforce Stock Performance

The firm's 50 day moving average price is $185.13 and its two-hundred day moving average price is $216.56. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.76 and a current ratio of 0.76. The firm has a market cap of $137.26 billion, a PE ratio of 21.48, a PEG ratio of 1.19 and a beta of 1.14.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. During the same quarter in the prior year, the company posted $2.78 EPS. The business's revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts forecast that Salesforce Inc. will post 9.71 earnings per share for the current year.

Salesforce Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. The ex-dividend date of this dividend was Thursday, April 9th. This is an increase from Salesforce's previous quarterly dividend of $0.42. Salesforce's dividend payout ratio is 22.54%.

Salesforce declared that its board has authorized a share buyback program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares buyback programs are generally a sign that the company's board believes its stock is undervalued.

Insider Buying and Selling

In related news, Director David Blair Kirk acquired 2,570 shares of the stock in a transaction that occurred on Wednesday, March 18th. The stock was purchased at an average price of $194.62 per share, with a total value of $500,173.40. Following the transaction, the director owned 13,689 shares of the company's stock, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Laura Alber acquired 2,571 shares of the stock in a transaction that occurred on Thursday, March 19th. The shares were bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the transaction, the director directly owned 9,530 shares in the company, valued at $1,854,347.40. This trade represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.00% of the company's stock.

Hedge Funds Weigh In On Salesforce

A number of hedge funds have recently made changes to their positions in the stock. Brighton Jones LLC lifted its holdings in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC lifted its holdings in Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC lifted its holdings in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after buying an additional 184 shares in the last quarter. Sivia Capital Partners LLC lifted its holdings in Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after buying an additional 106 shares in the last quarter. Finally, United Bank lifted its holdings in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after buying an additional 500 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company's stock.

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

Read More

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Should You Invest $1,000 in Salesforce Right Now?

Before you consider Salesforce, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Salesforce wasn't on the list.

While Salesforce currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

The 7 Hottest IPOs On Wall Street’s 2026 Watchlist Cover

MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Related Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines