ServiceNow (NYSE:NOW) Given New $161.00 Price Target at Capital One Financial

Key Points

• Capital One Financial cut its price target on ServiceNow to $161 from $188 but kept an "overweight" rating, a target the firm says implies roughly a 26% upside from current levels.
• Analyst sentiment is mixed but generally positive with an average price target of $214.40 and an overall "Moderate Buy" consensus, while individual firms range from Underweight to Buy/Strong Buy.
• NOW shares are under pressure (opened at $127.34 and were down ~2.9%), facing recent analyst downgrades and notable insider selling—about 15,310 shares (~$2.53M) sold in the last 90 days.

ServiceNow (NYSE:NOW - Get Free Report) had its price objective cut by investment analysts at Capital One Financial from $188.00 to $161.00 in a research report issued to clients and investors on Friday,MarketScreener reports. The brokerage presently has an "overweight" rating on the information technology services provider's stock. Capital One Financial's target price suggests a potential upside of 26.43% from the company's current price.

Several other equities research analysts have also recently weighed in on NOW. UBS Group restated a "buy" rating on shares of ServiceNow in a research report on Wednesday, December 24th. KeyCorp reiterated an "underweight" rating on shares of ServiceNow in a research note on Friday, January 9th. Arete raised shares of ServiceNow from a "neutral" rating to a "buy" rating and set a $200.00 price target for the company in a research report on Tuesday, January 6th. Weiss Ratings reaffirmed a "hold (c)" rating on shares of ServiceNow in a report on Wednesday, October 8th. Finally, Piper Sandler reissued an "overweight" rating and issued a $200.00 target price (down previously from $230.00) on shares of ServiceNow in a report on Monday, January 5th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, ServiceNow has an average rating of "Moderate Buy" and an average price target of $214.40.

ServiceNow Stock Down 2.9%

NOW stock opened at $127.34 on Friday. The stock has a market cap of $132.23 billion, a price-to-earnings ratio of 76.99, a price-to-earnings-growth ratio of 2.19 and a beta of 0.98. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 1-year low of $126.85 and a 1-year high of $239.62. The company's 50 day moving average is $157.85 and its 200 day moving average is $175.84.

Insider Buying and Selling at ServiceNow

In other news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the business's stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $431,735.76. Following the sale, the insider directly owned 15,000 shares in the company, valued at $2,481,240. The trade was a 14.82% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, CFO Gina Mastantuono sold 2,085 shares of the company's stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total value of $336,936.00. Following the sale, the chief financial officer owned 63,215 shares in the company, valued at approximately $10,215,544. This trade represents a 3.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Corporate insiders own 0.34% of the company's stock.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the stock. Kilter Group LLC bought a new position in shares of ServiceNow during the 2nd quarter worth $25,000. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC boosted its position in shares of ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new position in ServiceNow during the 4th quarter valued at about $26,000. Finally, Bogart Wealth LLC raised its stake in ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider's stock valued at $29,000 after buying an additional 15 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts and commentators highlight ServiceNow’s AI-led workflow platform as a growth driver if enterprise AI adoption continues, supporting longer‑term upside. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: ServiceNow completed a 5-for-1 stock split in December, boosting retail accessibility and liquidity — a structural tailwind for demand. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: Piper Sandler named NOW among its top software picks for 2026, signaling meaningful upside expectations from a major sell‑side shop. Here’s Why ServiceNow (NOW) Was Among Piper Sandler’s Top Picks For 2026
• Positive Sentiment: Large institutional buys reported in recent quarters (e.g., Nordea, UBS additions) suggest conviction from some asset managers and provide a supportive ownership base. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Neutral Sentiment: Coverage comparing enterprise AI/workflow vendors highlights ServiceNow’s exposure to the AI automation market but notes competitive differences across players — useful context but not an immediate catalyst. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
• Neutral Sentiment: An integration with a smaller identity vendor (AuthID) briefly lifted that partner’s shares; partner integrations can incrementally expand use cases but are not a major standalone driver for NOW. AuthID Shares Cool Off After ServiceNow Integration
• Negative Sentiment: Analyst moves and price‑target cuts (including a recent downgrade that pushed the stock to a 52‑week low) are pressuring the share price and catalyzing selling. ServiceNow NYSE: NOW Sets New 52-Week Low on Analyst Downgrade
• Negative Sentiment: Extensive insider selling over recent months (many executive sales, few purchases) raises short‑term governance/optics concerns for some investors. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Negative Sentiment: Social media and chatter about the recent dip amplify volatility — some see a buying opportunity, but short‑term momentum favors sellers. ServiceNow Stock (NOW) Opinions on Recent Price Drop

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.