Stephanie Coon Buys 5,895 Shares of Vital Farms (NASDAQ:VITL) Stock

Key Points

• Insider buying continues: Vital Farms insider Stephanie Coon bought 5,895 shares at $8.42 each, spending about $49,636 and increasing her ownership by 10.45%. The article also notes that several other insiders bought shares recently, which may signal confidence from management.
• Mixed quarterly results: The company reported revenue of $187.16 million, beating expectations, but earnings per share came in at -$0.03 versus the expected $0.09. That leaves investors watching whether Vital Farms can turn sales growth into stronger profitability.
• Stock and sentiment remain pressured: VITL rose 10.7% in trading to $9.17, but the stock is still far below its 52-week high of $53.13 and below key moving averages. Analysts have also turned more cautious, with some cutting price targets and ratings amid legal and outlook concerns.

Vital Farms, Inc. (NASDAQ:VITL - Get Free Report) insider Stephanie Coon acquired 5,895 shares of the firm's stock in a transaction on Friday, May 15th. The shares were bought at an average price of $8.42 per share, for a total transaction of $49,635.90. Following the completion of the transaction, the insider owned 62,314 shares of the company's stock, valued at approximately $524,683.88. This trade represents a 10.45% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website.

Vital Farms Trading Up 10.7%

VITL stock traded up $0.89 during midday trading on Tuesday, reaching $9.17. 4,303,552 shares of the company traded hands, compared to its average volume of 2,745,519. The company has a debt-to-equity ratio of 0.01, a quick ratio of 1.00 and a current ratio of 1.77. The business has a 50 day moving average of $13.14 and a 200-day moving average of $24.05. The firm has a market capitalization of $392.93 million, a price-to-earnings ratio of 8.82 and a beta of 1.20. Vital Farms, Inc. has a 52-week low of $7.95 and a 52-week high of $53.13.

Vital Farms (NASDAQ:VITL - Get Free Report) last posted its quarterly earnings data on Thursday, May 7th. The company reported ($0.03) EPS for the quarter, missing the consensus estimate of $0.09 by ($0.12). The firm had revenue of $187.16 million for the quarter, compared to analysts' expectations of $182.40 million. Vital Farms had a return on equity of 14.47% and a net margin of 6.10%.The firm's quarterly revenue was up 15.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.37 earnings per share. As a group, sell-side analysts expect that Vital Farms, Inc. will post -0.45 earnings per share for the current fiscal year.

Vital Farms News Summary

Here are the key news stories impacting Vital Farms this week:

• Positive Sentiment: Multiple insiders bought VITL shares last week, including Director Kelly Kennedy, insider Joseph Michael Holland, and CMO Kathryn McKeon, which can signal management confidence at recent prices.
• Neutral Sentiment: The company reported mixed quarterly results earlier this month: revenue beat expectations, but EPS missed estimates, leaving investors focused on whether growth can translate into earnings support.
• Negative Sentiment: Several law firms, including Rosen, Berger Montague, Faruqi & Faruqi, Schall, Bragar Eagel & Squire, and others, have issued repeated reminders about a securities class action against Vital Farms tied to the May 8, 2025 to Feb. 26, 2026 period, increasing legal uncertainty ahead of the May 26 lead-plaintiff deadline. Rosen Law Firm deadline reminder
• Negative Sentiment: Recent brokerage actions have turned more cautious, including lower price targets and hold/neutral ratings, reflecting softer expectations for the stock’s near-term outlook.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Vanguard Group Inc. grew its holdings in Vital Farms by 22.9% in the fourth quarter. Vanguard Group Inc. now owns 2,845,714 shares of the company's stock valued at $90,892,000 after purchasing an additional 530,008 shares during the period. Wasatch Advisors LP grew its holdings in Vital Farms by 13.7% in the fourth quarter. Wasatch Advisors LP now owns 2,687,246 shares of the company's stock valued at $85,831,000 after purchasing an additional 324,725 shares during the period. Van Berkom & Associates Inc. grew its holdings in Vital Farms by 1,998.7% in the first quarter. Van Berkom & Associates Inc. now owns 2,261,533 shares of the company's stock valued at $31,933,000 after purchasing an additional 2,153,775 shares during the period. Principal Financial Group Inc. grew its holdings in Vital Farms by 41.6% in the first quarter. Principal Financial Group Inc. now owns 2,153,008 shares of the company's stock valued at $30,400,000 after purchasing an additional 632,537 shares during the period. Finally, Wellington Management Group LLP grew its holdings in Vital Farms by 1.3% in the fourth quarter. Wellington Management Group LLP now owns 2,047,955 shares of the company's stock valued at $65,412,000 after purchasing an additional 26,150 shares during the period. Institutional investors and hedge funds own 98.59% of the company's stock.

Analyst Ratings Changes

A number of equities analysts recently issued reports on VITL shares. Needham & Company LLC dropped their price objective on Vital Farms from $20.00 to $13.00 and set a "buy" rating for the company in a report on Monday, May 11th. Wall Street Zen lowered shares of Vital Farms from a "hold" rating to a "strong sell" rating in a research note on Saturday, May 9th. Stifel Nicolaus reissued a "hold" rating and issued a $10.00 price objective (down from $34.00) on shares of Vital Farms in a research report on Friday, May 8th. Mizuho set a $20.00 price objective on Vital Farms in a research report on Monday, May 4th. Finally, William Blair reissued a "market perform" rating on shares of Vital Farms in a research report on Friday, May 8th. Five analysts have rated the stock with a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Hold" and a consensus target price of $27.33.

Vital Farms Company Profile

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms' supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.

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