Sturm, Ruger & Company, Inc. (RGR) Stock Price, News & Analysis

Company Overview

Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms for the commercial sporting market. Its product portfolio includes modern sporting rifles, bolt-action rifles, single-shot rifles, autoloading rifles, shotguns, pistols, and revolvers. The company markets its products primarily under the Ruger brand.

Founded in 1949 by William B. Ruger and Alexander McCormick Sturm, the company has developed a broad lineup serving hunters, sport shooters, firearm collectors, and personal-protection customers. Sturm, Ruger also owns the Marlin brand, which it acquired along with substantially all of the assets of Marlin Firearms from Remington Outdoor Company in 2020. Marlin is known primarily for its lever-action rifles.

Sturm, Ruger sells its firearms throughout the United States through a network of independent wholesale distributors and federally licensed firearm retailers. The company operates manufacturing facilities in the United States and emphasizes domestic design and production. Christopher J. Killoy has served as the company’s president and chief executive officer.

Key Stats

• Today's Range: $41.03 to $42.09
• 50-Day Range: $37.07 to $41.92
• 52-Week Range: $28.33 to $48.21
• Volume: 374,359 shs
• Average Volume: 157,384 shs
• Market Capitalization: $669.82 million
• P/E Ratio: 55.89
• Dividend Yield: 2.00%
• Price Target: $46.00
• Consensus Rating: Hold

Sturm, Ruger & Company, Inc. Stock Analysis - MarketRank™

Sturm, Ruger & Company, Inc. scored higher than 70% of companies evaluated by MarketBeat, and ranked 230th out of 473 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Sturm, Ruger & Company, Inc. has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and 1 sell rating.

Upside/Downside

The consensus price target for Sturm, Ruger & Company, Inc. is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Sturm, Ruger & Company, Inc. has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 38.93%

Earnings Growth

Earnings for Sturm, Ruger & Company, Inc. are expected to grow by 38.93% in the coming year, from $1.49 to $2.07 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sturm, Ruger & Company, Inc. is 55.89, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.14.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sturm, Ruger & Company, Inc. is 55.89, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.38.

Price to Book Value per Share Ratio

Sturm, Ruger & Company, Inc. has a P/B Ratio of 2.35. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.48% of the float of Sturm, Ruger & Company, Inc. has been sold short.

Short Interest Ratio / Days to Cover

Sturm, Ruger & Company, Inc. has a short interest ratio ("days to cover") of 3.88, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sturm, Ruger & Company, Inc. has recently decreased by 0.94%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Sturm, Ruger & Company, Inc. pays a meaningful dividend of 2.05%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Sturm, Ruger & Company, Inc. does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sturm, Ruger & Company, Inc. is 112.00%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Sturm, Ruger & Company, Inc. will have a dividend payout ratio of 40.58% next year. This indicates that Sturm, Ruger & Company, Inc. will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.61

News Sentiment

Sturm, Ruger & Company, Inc. has a news sentiment score of 0.61. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.49 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Sturm, Ruger & Company, Inc. this week, compared to 2 articles on an average week.

Search Interest

2 people have searched for RGR on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sturm, Ruger & Company, Inc. insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $24,000.00 in company stock.

Percentage Held by Insiders

4.60% of the stock of Sturm, Ruger & Company, Inc. is held by insiders.

Percentage Held by Institutions

64.00% of the stock of Sturm, Ruger & Company, Inc. is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/29/2026
• Record date for 8/28 Dividend: 8/14/2026
• Ex-Dividend for 8/28 Dividend: 8/14/2026
• Dividend Payable: 8/28/2026
• Today: 9/22/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Leisure Products
• Sub-Industry: Leisure Products
• Current Symbol: NYSE:RGR
• CIK: 95029
• Web: www.ruger.com
• Phone: (203) 259-7843
• Fax: 203-256-3367
• Employees: 1,780
• Year Founded: 1949

Price Target and Rating

• Average Price Target for Sturm, Ruger & Company, Inc.: $46.00
• High Price Target: $46.00
• Low Price Target: $46.00
• Potential Upside/Downside: +9.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.75
• Trailing P/E Ratio: 55.89
• Forward P/E Ratio: 28.13
• P/E Growth: N/A
• Net Income: -$4.39 million
• Net Margins: 2.11%
• Pretax Margin: 1.96%
• Return on Equity: 6.58%
• Return on Assets: 5.35%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.35
• Quick Ratio: 2.87

Sales & Book Value

• Annual Sales: $546.06 million
• Price / Sales: 1.23
• Cash Flow: $2.34 per share
• Price / Cash Flow: 17.89
• Book Value: $17.80 per share
• Price / Book: 2.35

Miscellaneous

• Outstanding Shares: 15,980,000
• Free Float: 15,243,000
• Market Cap: $669.82 million
• Optionable: Optionable
• Beta: 0.19