Vera Bradley (NASDAQ:VRA) Share Price Crosses Above 200 Day Moving Average - Time to Sell?

Key Points

• Vera Bradley shares moved above their 200-day moving average, reaching $3.47 before closing around $3.40, compared with a 200-day average of $3.39. However, the stock remained below its 50-day average of $3.67.
• Analyst sentiment remains cautious: two analysts rate the stock Hold and one rates it Sell, giving Vera Bradley an average MarketBeat rating of “Reduce.”
• The company beat quarterly expectations, reporting an adjusted loss of $0.09 per share versus the projected $0.33 loss and revenue of $55.7 million versus $49.12 million expected. A director also purchased nearly 25,000 shares, while insiders own 14.3% of the company.

Shares of Vera Bradley, Inc. (NASDAQ:VRA - Get Free Report) passed above its two hundred day moving average during trading on Wednesday . The stock has a two hundred day moving average of $3.39 and traded as high as $3.47. Vera Bradley shares last traded at $3.40, with a volume of 106,349 shares changing hands.

Analyst Upgrades and Downgrades

VRA has been the subject of a number of recent research reports. Wall Street Zen cut shares of Vera Bradley from a "buy" rating to a "hold" rating in a report on Saturday, July 25th. Weiss Ratings restated a "sell (d-)" rating on shares of Vera Bradley in a report on Monday, June 15th. Two investment analysts have rated the stock with a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, Vera Bradley has an average rating of "Reduce".

Vera Bradley Stock Performance

The business's 50 day moving average price is $3.67 and its 200-day moving average price is $3.39. The company has a market cap of $96.70 million, a price-to-earnings ratio of -4.93 and a beta of 1.59.

Vera Bradley (NASDAQ:VRA - Get Free Report) last issued its earnings results on Thursday, June 11th. The textile maker reported ($0.09) earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.33) by $0.24. The business had revenue of $55.70 million during the quarter, compared to analysts' expectations of $49.12 million. Vera Bradley had a negative return on equity of 6.66% and a negative net margin of 7.02%. On average, equities research analysts expect that Vera Bradley, Inc. will post -0.28 earnings per share for the current fiscal year.

Insider Activity

In other news, Director Andrew Meslow acquired 24,926 shares of Vera Bradley stock in a transaction on Friday, June 12th. The shares were purchased at an average price of $3.73 per share, with a total value of $92,973.98. Following the acquisition, the director owned 650,000 shares in the company, valued at $2,424,500. This represents a 3.99% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Insiders own 14.30% of the company's stock.

Institutional Trading of Vera Bradley

Institutional investors have recently bought and sold shares of the business. Jump Financial LLC bought a new stake in shares of Vera Bradley in the 2nd quarter valued at $28,000. Qube Research & Technologies Ltd acquired a new position in Vera Bradley in the third quarter valued at about $49,000. Emissary Wealth LLC bought a new stake in shares of Vera Bradley in the fourth quarter worth about $51,000. Simplex Trading LLC raised its position in shares of Vera Bradley by 55.0% during the fourth quarter. Simplex Trading LLC now owns 35,083 shares of the textile maker's stock worth $85,000 after purchasing an additional 12,442 shares during the period. Finally, Corient Private Wealth LLC lifted its holdings in shares of Vera Bradley by 266.8% during the 2nd quarter. Corient Private Wealth LLC now owns 41,000 shares of the textile maker's stock valued at $91,000 after purchasing an additional 29,823 shares in the last quarter. Institutional investors and hedge funds own 59.88% of the company's stock.

Vera Bradley Company Profile

Vera Bradley, Inc NASDAQ: VRA is a lifestyle and accessories designer specializing in colorful, patterned handbags, luggage, travel accessories and coordinated home décor. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the company first gained recognition for its quilted cotton bags sold at craft shows before expanding into an established fashion brand. Headquartered in Fort Wayne, Indiana, Vera Bradley has built a reputation for distinctive prints and functional design aimed primarily at women's casual and travel needs.

The company's product portfolio includes day bags, weekenders, backpacks, wallets, and organizational cases, as well as an expanding range of travel gear such as rolling luggage and travel pouches.

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