Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 13,283 Shares

Key Points

• CFO Larry Madden sold a total of approximately 48,283 shares via a pre‑arranged Rule 10b5‑1 plan (including 13,283 on April 21), cutting his stake about 2.24% to 579,744 shares valued at roughly $6.3M.
• Viant's stock traded down 5.7% to $10.17 during the session, with a market capitalization near $644 million and a one‑year range of $8.11–$16.25.
• Institutional investors (e.g., RBC, AQR, Goldman, Geode) have been adding positions, and analysts maintain a consensus Buy rating with an average price target of $17.79.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CFO Larry Madden sold 13,283 shares of the firm's stock in a transaction dated Tuesday, April 21st. The stock was sold at an average price of $10.91, for a total transaction of $144,917.53. Following the transaction, the chief financial officer owned 579,744 shares of the company's stock, valued at approximately $6,325,007.04. This represents a 2.24% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The shares were sold at an average price of $10.16, for a total transaction of $129,865.12.
• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Trading Down 5.7%

Shares of Viant Technology stock traded down $0.61 during midday trading on Thursday, reaching $10.17. The company had a trading volume of 165,381 shares, compared to its average volume of 188,678. The company has a market capitalization of $644.27 million, a price-to-earnings ratio of 31.78 and a beta of 0.94. The stock has a fifty day simple moving average of $10.62 and a 200 day simple moving average of $10.62. Viant Technology Inc. has a 1-year low of $8.11 and a 1-year high of $16.25.

Hedge Funds Weigh In On Viant Technology

Several institutional investors and hedge funds have recently made changes to their positions in DSP. Royal Bank of Canada grew its holdings in shares of Viant Technology by 246.4% in the 1st quarter. Royal Bank of Canada now owns 29,213 shares of the company's stock valued at $363,000 after buying an additional 20,779 shares during the period. AQR Capital Management LLC grew its holdings in shares of Viant Technology by 303.6% in the 1st quarter. AQR Capital Management LLC now owns 47,295 shares of the company's stock valued at $587,000 after buying an additional 35,578 shares during the period. Goldman Sachs Group Inc. grew its holdings in shares of Viant Technology by 77.1% in the 1st quarter. Goldman Sachs Group Inc. now owns 136,249 shares of the company's stock valued at $1,691,000 after buying an additional 59,323 shares during the period. Envestnet Asset Management Inc. acquired a new position in shares of Viant Technology in the 2nd quarter valued at $166,000. Finally, Geode Capital Management LLC grew its holdings in shares of Viant Technology by 6.4% in the 2nd quarter. Geode Capital Management LLC now owns 380,598 shares of the company's stock valued at $5,036,000 after buying an additional 22,857 shares during the period. Institutional investors and hedge funds own 11.38% of the company's stock.

Analyst Upgrades and Downgrades

A number of analysts recently weighed in on the stock. Loop Capital set a $14.50 price target on shares of Viant Technology in a report on Tuesday, March 10th. DA Davidson raised their price target on shares of Viant Technology from $15.50 to $16.00 and gave the company a "buy" rating in a report on Thursday, April 16th. Wall Street Zen raised shares of Viant Technology from a "hold" rating to a "buy" rating in a report on Saturday, March 14th. Freedom Capital raised shares of Viant Technology to a "strong-buy" rating in a report on Tuesday, March 10th. Finally, Rosenblatt Securities reaffirmed a "buy" rating and set a $20.00 target price on shares of Viant Technology in a report on Thursday, April 16th. Two research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of "Buy" and a consensus price target of $17.79.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus "Buy" and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

About Viant Technology

Viant Technology Inc Nasdaq: DSP is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

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