Vital Farms (VITL) Stock Price, News & Analysis

Company Overview

Vital Farms, Inc. is a food company that produces and markets pasture-raised eggs and other ethically sourced food products. Its offerings include pasture-raised eggs, butter, hard-boiled eggs and ghee, sold under the Vital Farms brand.

Founded in 2007, the company works with a network of family farms and focuses on animal welfare, outdoor access and supply-chain transparency. Vital Farms products are distributed primarily through grocery retailers and other food channels across the United States.

Vital Farms is headquartered in Austin, Texas. Russell Diez-Canseco has served as the company’s president and chief executive officer since 2018. The company became publicly traded on the Nasdaq under the symbol VITL in 2020.

Key Stats

• Today's Range: $9.03 to $9.52
• 50-Day Range: $8.16 to $12.23
• 52-Week Range: $7.95 to $38.86
• Volume: 1.06 million shs
• Average Volume: 1.68 million shs
• Market Capitalization: $392.38 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $16.73
• Consensus Rating: Hold

Vital Farms Stock Analysis - MarketRank™

Vital Farms scored higher than 71% of companies evaluated by MarketBeat, and ranked 61st out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Vital Farms has received a consensus rating of Hold. The company's average rating score is 2.29, and is based on no strong buy ratings, 5 buy ratings, 8 hold ratings, and 1 sell rating.

Upside Potential

Vital Farms has a consensus price target of $16.73, representing about 83.0% upside from its current price of $9.14.

Amount of Analyst Coverage

Vital Farms has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Vital Farms are expected to grow in the coming year, from ($0.53) to $0.11 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Vital Farms is -228.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Vital Farms is -228.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Vital Farms has a P/B Ratio of 1.16. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

21.06% of the float of Vital Farms has been sold short.

Short Interest Ratio / Days to Cover

Vital Farms has a short interest ratio ("days to cover") of 3.79, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Vital Farms has recently decreased by 16.91%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vital Farms does not currently pay a dividend.

Dividend Growth

Vital Farms does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.40

News Sentiment

Vital Farms has a news sentiment score of 0.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Vital Farms this week, compared to 8 articles on an average week.

Search Interest

12 people have searched for VITL on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

4 people have added Vital Farms to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Vital Farms insiders have not sold or bought any company stock.

Percentage Held by Insiders

3.90% of the stock of Vital Farms is held by insiders.

Percentage Held by Institutions

98.59% of the stock of Vital Farms is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/24/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: Food Products
• Sub-Industry: Packaged Foods & Meats
• Current Symbol: NASDAQ:VITL
• CIK: 1579733
• Web: www.vitalfarms.com
• Phone: 877-455-3063
• Fax: N/A
• Employees: 739
• Year Founded: 2007

Price Target and Rating

• Average Price Target for Vital Farms: $16.73
• High Price Target: $60.00
• Low Price Target: $8.00
• Potential Upside/Downside: +83.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.29
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.04)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $66.28 million
• Net Margins: 0.02%
• Pretax Margin: 0.23%
• Return on Equity: 3.46%
• Return on Assets: 2.25%

Debt

• Debt-to-Equity Ratio: 0.11
• Current Ratio: 1.10
• Quick Ratio: 0.60

Sales & Book Value

• Annual Sales: $759.44 million
• Price / Sales: 0.52
• Cash Flow: $1.73 per share
• Price / Cash Flow: 5.29
• Book Value: $7.85 per share
• Price / Book: 1.16

Miscellaneous

• Outstanding Shares: 42,930,000
• Free Float: 41,258,000
• Market Cap: $392.38 million
• Optionable: Optionable
• Beta: 1.08