QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)

Tesla cools down: Frozen chargers and a chilled market

tesla stock price

Key Points

  • Tesla shares decline by 13.25% in the past month, underperforming consumer discretionary stocks as a whole.
  • Factors include Hertz's decision to sell its Tesla vehicles, and frozen chargers and dead batteries amid winter cold.
  • Analysts see the company's earnings growth returning in 2024. 
  • 5 stocks we like better than Tesla

You know that feeling when you’re watching a suspenseful movie, and the ominous music and the editing pace tell you something big is about to happen, but the “when” keeps you riveted

Maybe it’s not so scary, but the widespread adoption of EVs is in that category: It’ll happen, but consumers have decided to keep the entire market in suspense as to when.

Tesla Inc. NASDAQ: TSLA shares are down 13.25% in the past month, underperforming other consumer discretionary stocks in the Technology Select Sector SPDR Fund NYSEARCA: XLK

Tesla has already faced some bumps in the road, but additional recalls include one to fix doors that could open in a crash, and allegations that the company was aware of defects in its Autopilot autonomous driving system.

However, the EV industry as a whole is running into some roadblocks that policymakers probably didn’t expect when they were imposing mandates for the numbers of EVs on the road in the coming years.

Hertz replacing EVs with plain-old gas-powered cars

In January, Hertz Global NASDAQ: HTZ said it would sell all 20,000 Teslas in its rental fleet. 

Ordinarily, a rental car company selling vehicles is a big yawn, since it’s a normal business activity. But with investors and potential customers keeping a close eye on Tesla, the move grabbed headlines. 

Hertz made a push into the EV business in 2021, when demand for the vehicles was ramping up quickly. About 11% of Hertz’s fleet consists of EVs. That number will decrease after the sales are complete, with the company saying it will reinvest proceeds into plain old internal combustion engines “to meet customer demand.”


Hertz had already signaled some discontent with EVs, saying in an October call with investors that the costs of operating the Teslas were a concern. 

Rental car customers haven't warmed to EVs

But the deciding factor was likely just a lack of customer demand. As charging stations are still unreliable, and people frequently rent cars for longer road trips, so they’re unfamiliar with the chargers along the way. Although there are apps for that, many drivers don’t want to take the risk, preferring to pull into a run-of-the-mill gas station as needed. 

The range of EVs is also a concern to potential renters, as well as potential buyers. In addition, when renting a car away from home, it could be challenging to charge up overnight. 

Although Hertz offered incentives to rent their EVs, including a free day with a rental of two days or longer, customers still weren’t interested. 

Overall, customer lack of interest is affecting the EV industry. Tesla’s deliveries were essentially in line with analysts’ expectations in 2023, but when the company reports full-year results on January 24, Wall Street expects net income of $3.07 a share, a decline of 25%.

The chief culprit is price cuts to move volume. 

Analysts see Tesla earnings growth returning 

This year, analysts expect earnings growth of 22%. 

Although analysts are forecasting an earnings rebound this year, Tesla and the EV industry in general are still seeing more hurdles. It’s already well known that Ford Motor Co. NYSE: F cut production of its all-electric F-150 Lightning pickup truck

However, with cold temperatures hitting a large swath of the U.S. in January, EV drivers are finding that their cars don’t charge as quickly as they’d hoped, among other problems. 

Various media outlets reported that motorists in the Chicago area were waiting in long lines at charging stations, although in some cases the batteries died while drivers waited. The cold was also affecting the chargers themselves, with many malfunctioning. 

EVs less efficient in cold weather

Those lucky enough to have enough power to reach a working charger found it was taking much more time than they’d planned. 

With a car powered by gas or diesel fuel, drivers don’t generally stress much about finding a gas station. All vehicles are less efficient in cold weather, but the situation is more severe with EVs.

The widely publicized cold-weather problems for EVs will likely discourage other would-be buyers, at least until Tesla and other manufacturers can satisfactorily address those issues. 

The Tesla chart shows the stock underperforming the broad market’s pullback on January 17, indicating that there was some Tesla-specific selling, beyond the general market’s interest-rate-driven selloff.  

→ This is the #1 Stock to Buy for the AI Tidal Wave (From Chaikin Analytics) (Ad)

Should you invest $1,000 in Tesla right now?

Before you consider Tesla, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Tesla wasn't on the list.

While Tesla currently has a "Hold" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

Investing Strategies To Help Grow Your Retirement Income Cover

Need to stretch out your 401K or Roth IRA plan? Use these time-tested investing strategies to grow the monthly retirement income that your stock portfolio generates.

Get This Free Report

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Tesla (TSLA)
4.761 of 5 stars
$188.14-7.2%N/A43.65Hold$219.89
Technology Select Sector SPDR Fund (XLK)N/A$210.750.0%0.61%20.04HoldN/A
Ford Motor (F)
4.3741 of 5 stars
$12.74+2.3%4.71%11.80Hold$13.81
Hertz Global (HTZ)
3.9847 of 5 stars
$7.23-7.5%N/A8.71Hold$13.86
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter

  • stalterkate@gmail.com

Contributing Author

Retirement, Asset Allocation, and Tax Strategies

Experience

Kate Stalter has been a contributing writer for MarketBeat since 2021.

Additional Experience

Series 65-licensed investment advisor, financial advisor, Blue Marlin Advisors; investment columnist for Forbes, U.S. News & World Report

Areas of Expertise

Asset allocation, technical and fundamental analysis, retirement strategies, income generation, risk management, sector and industry analysis

Education

Bachelor of Arts, Saint Mary’s College, Notre Dame, Indiana; Master of Business Adminstration, Kellogg School of Management at Northwestern University

Past Experience

Founder, financial advisor for Better Money Decisions; editor, stock trading instructor for Investor’s Business Daily; columnist, podcast host, video host for MoneyShow.com; contributor for Morningstar magazine


Featured Articles and Offers

The Tesla Earnings Story That's NOT Being Told

The Tesla Earnings Story That's NOT Being Told

If the last year of price cuts and sluggish sales weren’t enough to tip off the market to the fact the EV bubble has burst, Tesla’s NASDAQ: TSLA Q4 results and outlook for 2024 should do it.

Search Headlines: