Will Pepsi's Carrefour showdown result in more price disputes?

pepsico stock

Key Points

  • French grocery giant Carrefour stopped carrying several PepsiCo products, citing unjustifiably high prices.
  • PepsiCo shares are trading 3% lower since Carrefour's announcement on January 4.
  • While the standoff affects both companies, it's likely the dispute will eventually be resolved to restore product supply.
  • 5 stocks we like better than PepsiCo

PepsiCo Inc. NASDAQ: PEP and French grocery giant Carrefour SA OTCMKTS: CRRFY are pointing fingers at each other, with each blaming the other for a dispute over prices.

The PepsiCo chart shows the stock trading 1.66% lower for the week, after the close on January 11. 

Carrefour is one of the largest retail chains globally. It holds a significant presence in the European grocery market. The company is headquartered in France and has a substantial retail footprint across Europe, and also operates stores in Brazil and Argentina. Its store count numbers in the thousands. 

On January 4, news broke that Carrefour said it would stop carrying some PepsiCo products because of what it called unacceptable price increases. 

PepsiCo stock fell that day, and is down 3% since then. 

Inflation pushed food prices higher

According to reports, Carrefour represents about 0.25% of PepsiCo’s total revenue. As everyone with a pulse knows, grocery prices have gone up due to inflation, labor costs and the cost of commodity inputs. For example, the war in Ukraine caused wheat, corn and energy prices to increase. All of that contributed to higher costs for food processing companies, which they passed along to consumers.

Like other food companies, PepsiCo increased prices to account for its own higher costs.

Carrefour stopped selling Pepsi, Doritos, Lay’s and Cheetos chips, Benenuts snacks, Alvalle gazpacho, Lipton teas, 7 Up soft drinks and Quaker foods. 

In October, PepsiCo told The Wall Street Journal that the company expected price increases on its products to slow this year. 

PepsiCo reports its fourth quarter on February 9, with analysts expecting earnings of $1.72 per share on revenue of $28.47 billion. Those would be year-over-year increases. 

Track record of topping analysts' views

PepsiCo earnings data shows a long history of beating analysts’ net income views. In fact, the “whisper number” for Pepsi’s earnings is $1.75. The whisper number is an unofficial earnings estimate circulated among analysts who don’t agree with the consensus view. 


When it comes to that view, Wall Street’s rating on PepsiCo stock is “hold,” as PepsiCo analyst forecasts show. The price target is $186.93, an upside of 12.52%. 

Pepsi disputes Carrefour’s story

PepsiCo isn’t agreeing with Carrefour’s version of events. The company said it decided to stop supplying Carrefour’s stores in Europe because the companies hadn’t agreed on the terms of a new contract. 

In a statement provided to the Wall Street Journal, a PepsiCo spokesman said, “Regrettably, Carrefour has mischaracterized the chain of events. Given the lack of agreement on a new contract, we stopped supplying to Carrefour at the end of the year, something they were aware could happen. We hope we can agree on terms soon so our products can be back on their shelves for consumers to enjoy.”

Carrefour rebutted that interpretation.

The two companies have been negotiating over a contract update for the past few months. The French government has been pushing food suppliers to figure out ways to lower prices for consumers. 

Not the first grocer-producer showdown

The showdown won’t last forever. Grocers and food suppliers have faced standoffs before. Carrefour and PepsiCo need each other, so there's some sound and fury is going on here, but the companies will undoubtedly come to an agreement. 

PepsiCo has been underperforming other consumer staples stocks, tracked by the Consumer Staples Select Sector SPDR Fund NYSEARCA: XLP

In the end, it doesn’t matter whether it seems that Pepsi or Carrefour blinks. It’s also unlikely that the dominoes will fall as other grocery chains follow suit. It’s a little too easy to say that the Coca-Cola Co. NYSE: KO is PepsiCo’s biggest competitor, but in the snack food arena, Kellanova NYSE: K and Mondelez International Inc. NASDAQ: MDLZ are chief rivals. 

Within the consumer staples sector, PepsiCo has been underperforming all three of those stocks. Snack foods have led the company’s growth, as investors grew concerned about declining sales volume on the beverage side. 

Wall Street expects PepsiCo earnings to grow 11% when the company reports 2023. This year, that’s expected to grow by another 8% to $8.15 a share. 

Should you invest $1,000 in PepsiCo right now?

Before you consider PepsiCo, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and PepsiCo wasn't on the list.

While PepsiCo currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

10 Best Cheap Stocks to Buy Now Cover

MarketBeat just released its list of 10 cheap stocks that have been overlooked by the market and may be seriously undervalued. Click the link below to see which companies made the list.

Get This Free Report

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
PepsiCo (PEP)
4.3803 of 5 stars
$175.58-0.6%2.88%26.40Moderate Buy$187.42
Carrefour (CRRFY)
3.2567 of 5 stars
$3.45+0.9%2.32%N/AHoldN/A
Consumer Staples Select Sector SPDR Fund (XLP)N/A$75.59-0.2%2.43%24.92N/AN/A
Kellanova (K)
4.0786 of 5 stars
$57.73-1.2%3.88%20.99Hold$62.27
Mondelez International (MDLZ)
4.6963 of 5 stars
$70.61-0.3%2.41%19.45Buy$80.89
Coca-Cola (KO)
4.1054 of 5 stars
$61.74flat3.14%24.90Moderate Buy$67.22
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter

  • stalterkate@gmail.com

Contributing Author

Retirement, Asset Allocation, and Tax Strategies

Experience

Kate Stalter has been a contributing writer for MarketBeat since 2021.

Additional Experience

Series 65-licensed investment advisor, financial advisor, Blue Marlin Advisors; investment columnist for Forbes, U.S. News & World Report

Areas of Expertise

Asset allocation, technical and fundamental analysis, retirement strategies, income generation, risk management, sector and industry analysis

Education

Bachelor of Arts, Saint Mary’s College, Notre Dame, Indiana; Master of Business Adminstration, Kellogg School of Management at Northwestern University

Past Experience

Founder, financial advisor for Better Money Decisions; editor, stock trading instructor for Investor’s Business Daily; columnist, podcast host, video host for MoneyShow.com; contributor for Morningstar magazine


Featured Articles and Offers

7 Dividend Stocks with Double-Digit Growth Rates

7 Dividend Stocks with Double-Digit Growth Rates

Discover top dividend stocks defying myths with both secure dividends & double-digit growth. Explore our list of 7 blue-chips setting 2024 standards.

Search Headlines: