PepsiCo (PEP) Stock Forecast & Price Target

$129.75 -3.91 (-2.93%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$129.88 +0.13 (+0.10%)

As of 09/18/2026 08:00 PM Eastern

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PepsiCo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 20 Analyst Ratings

Sell
1

Hold
12

Buy
7

Based on 20 Wall Street analysts who have issued ratings for PepsiCo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 20 analysts, 1 has given a sell rating, 12 have given a hold rating, and 7 have given a buy rating for PEP.

Consensus Price Target

$157.90
21.70% Upside

According to the 20 analysts' twelve-month price targets for PepsiCo, the average price target is $157.90. The highest price target for PEP is $183.00, while the lowest price target for PEP is $132.00. The average price target represents a forecasted upside of 21.70% from the current price of $129.75.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PEP Analyst Ratings Over Time

Type	Current Forecast 9/19/25 to 9/19/26	1 Month Ago 8/20/25 to 8/20/26	3 Months Ago 6/21/25 to 6/21/26	1 Year Ago 9/19/24 to 9/19/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	8 Buy rating(s)	4 Buy rating(s)
Hold	12 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$157.90	$157.90	$167.10	$158.60
Forecasted Upside	21.70% Upside	11.13% Upside	17.66% Upside	11.88% Upside
Consensus Rating	Hold	Hold	Hold	Hold

PEP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PEP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

PepsiCo Stock vs. The Competition

Type	PepsiCo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.30	2.22	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	21.70% Upside	155.26% Upside	18.43% Upside
News Sentiment Rating	Neutral News See Recent PEP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/28/2026	TD Cowen 3 of 5 stars	Robert Moskow Not Rated	Reiterated Rating	Hold
7/21/2026	Barclays 3 of 5 stars	Lauren Lieberman 2 of 5 stars	Boost Target	Equal Weight	$138.00 ➝ $142.00	+4.83%
7/10/2026	Deutsche Bank Aktiengesellschaft 2 of 5 stars	Steve Powers 3 of 5 stars	Set Target		$155.00	+12.85%
7/10/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kaumil Gajrawala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$162.00 ➝ $152.00	+10.93%
7/10/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dara Mohsenian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$180.00 ➝ $160.00	+16.06%
7/10/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$170.00 ➝ $145.00	+5.18%
7/10/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristian Rios Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$134.00	-2.80%
7/10/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$163.00 ➝ $161.00	+18.03%
7/10/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$150.00 ➝ $140.00	+1.55%
7/9/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$150.00	+8.81%
Get the Latest News and Ratings for PEP and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for PepsiCo and its competitors with MarketBeat's FREE daily newsletter.
7/9/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$176.00	+27.67%
7/9/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$159.00	+15.30%
7/8/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kevin Grundy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$195.00 ➝ $183.00	+26.56%
7/6/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
7/1/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$178.00 ➝ $170.00	+25.55%
6/25/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Spillane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$173.00 ➝ $164.00	+15.27%
5/11/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$130.00 ➝ $132.00	-14.63%
4/17/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $183.00	+15.54%
4/17/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$175.00 ➝ $176.00	+11.13%
2/17/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
10/23/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Georgy Vashchenko Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$164.00	+8.49%
10/21/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$167.00	+8.70%
5/9/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Z. Chee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
2/7/2025	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiayuan Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:35 AM ET.

Should I Buy PepsiCo Stock? PEP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these PepsiCo pros and cons to contact@marketbeat.com.

PepsiCo
Bull Case

Here are some ways that investors could benefit from investing in PepsiCo:

PepsiCo offers a compelling income opportunity with a dividend yield of 4.41%, which is significantly higher than the broader market average, providing a steady stream of cash flow for investors seeking defensive assets during periods of economic uncertainty.
The stock is currently trading at $129.75, sitting near its 52-week low of $129.55, which presents a potential entry point for value-oriented investors given that the company recently beat earnings estimates with $2.20 in EPS for the latest quarter.
Recent strategic moves, such as the appointment of Johnson & Johnson CEO Joaquin Duato to the board and a new nationwide partnership with The Great Greek Mediterranean Grill, signal a focus on strengthening corporate governance and expanding foodservice distribution channels.
With a low beta of 0.35, PepsiCo exhibits lower volatility compared to the overall market, making it an attractive defensive holding for portfolios looking to mitigate risk while maintaining exposure to the consumer staples sector.
The company continues to invest in long-term growth, evidenced by the inauguration of a new foods manufacturing facility in Assam, India, which supports production capacity and market expansion in high-growth emerging markets.

PepsiCo
Bear Case

Investors should be bearish about investing in PepsiCo for these reasons:

Analysts have recently downgraded the stock, with Citigroup cutting its rating to neutral and Wells Fargo lowering its price target to $140.00, reflecting concerns about softer North American demand and margin pressure that have contributed to the stock's recent decline.
There are growing long-term demand risks for the company's snack portfolio, as a recent report estimates that GLP-1 weight-loss drugs could put $73 billion in global food value at risk, with PepsiCo's Lay's brand identified as the most exposed to this shift in consumer behavior.
Operational adjustments are underway, including the decision to end manufacturing and warehouse operations at its Maryland bottling facility, which will eliminate 143 jobs and may signal broader portfolio and cost-structure challenges.
The stock has underperformed its peers recently, falling 3% on a day when other consumer staples held firm, suggesting that investors are specifically skeptical of PepsiCo's ability to accelerate earnings growth despite its discounted valuation.
Insider activity shows a trend of selling, with Executive Vice President David Flavell selling 2,900 shares in late July, which may indicate a lack of confidence from company leadership in the current stock price or near-term outlook.

PEP Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for PepsiCo is $157.90, with a high forecast of $183.00 and a low forecast of $132.00.

20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for PepsiCo in the last year. There is currently 1 sell rating, 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" PEP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PEP, but not buy additional shares or sell existing shares.

According to analysts, PepsiCo's stock has a predicted upside of 21.70% based on their 12-month stock forecasts.

Over the previous 90 days, PepsiCo's stock had 1 downgrade by analysts.

PepsiCo has been rated by research analysts at Bank of America, Barclays, BNP Paribas Exane, Citigroup, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like PepsiCo more than other "consumer staples" companies. The consensus rating score for PepsiCo is 2.30 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how PEP compares to other companies.

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MarketBeat monitors more than a dozen sources for PepsiCo analyst ratings, with the most recent rating issued on 8/28/2026.

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PepsiCo (PEP) Stock Forecast & Price Target