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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$56.05 +0.42 (+0.75%)
Closing price 03:58 PM Eastern
Extended Trading
$56.20 +0.15 (+0.26%)
As of 07:55 PM Eastern
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British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
0
Buy
6

Based on 7 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 7 analysts, 1 has given a sell rating, and 6 have given a buy rating for BTI.

Consensus Price Target

$68.10
21.50% Upside
According to the 7 analysts' twelve-month price targets for British American Tobacco, the average price target is $68.10. The highest price target for BTI is $68.10, while the lowest price target for BTI is $68.10. The average price target represents a forecasted upside of 21.50% from the current price of $56.05.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
9/28/25 to 9/28/26
1 Month Ago
8/29/25 to 8/29/26
3 Months Ago
6/30/25 to 6/30/26
1 Year Ago
9/28/24 to 9/28/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
7 Buy rating(s)
7 Buy rating(s)
5 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$68.10$62.00$51.00$51.00
Forecasted Upside21.50% Upside10.40% Upside-17.55% Downside-3.72% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.71
2.23
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside21.74% Upside158.92% Upside19.85% Upside
News Sentiment Rating
Very Positive News

See Recent BTI News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/7/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
 Reiterated RatingOverweight$68.10+22.99%
8/31/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 Reiterated RatingBuy (B)
8/11/2026 Reiterated RatingUnderperform
7/21/2026 Initiated CoverageBuy
5/14/2026 Reiterated RatingBuy
12/12/2025 Initiated CoverageBuy
11/28/2025 Reiterated RatingBuy
9/8/2025UpgradeHold ➝ Buy$62.00+10.69%
7/9/2025Initiated CoverageBuy
6/13/2025 Reiterated RatingOverweight
4/30/2025 Initiated CoverageBuy
1/27/2025UpgradeNeutral ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 10:11 PM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 26, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • British American Tobacco p.l.c. offers a compelling income opportunity with a dividend yield of 5.85%, which is significantly higher than the average for the S&P 500, providing a steady cash flow for income-focused investors.
  • The company is experiencing strong growth in its Modern Oral segment, which grew 65.9% in the first half of 2026 and has become the company's largest new category, indicating a successful pivot toward next-generation nicotine products.
  • Analysts have recently raised their outlook, with Jefferies noting that the company is at a turning point where its investment in smokeless products is set to drive around half of group revenue growth in the medium term, suggesting a sustainable growth trajectory.
  • British American Tobacco p.l.c. currently trades at $55.63, which is below its 52-week high of $67.30, presenting a potential entry point for investors who believe the stock is undervalued relative to its recent performance and growth prospects.
  • The stock has a low beta of 0.30, meaning it is less volatile than the overall market, which can help stabilize a portfolio during periods of market uncertainty.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • British American Tobacco p.l.c. recently missed earnings expectations, reporting $1.11 in earnings per share for the quarter compared to the consensus estimate of $2.21, which may signal underlying challenges in profitability or cost management.
  • The company's revenue of $8.10 billion for the quarter was significantly below the consensus estimate of $16.42 billion, raising concerns about the pace of sales growth and market demand for its products.
  • Some analysts, such as Royal Bank of Canada, have issued an "underperform" rating on the stock, reflecting a bearish view on its future performance relative to the broader market.
  • The stock has been trading below its 50-day and 200-day simple moving averages, with the 50-day average at $57.76 and the 200-day average at $59.29, indicating a potential downward trend in the short to medium term.
  • British American Tobacco p.l.c. faces ongoing regulatory and public health pressures related to tobacco products, which could lead to increased costs, legal liabilities, or reduced consumer demand in the long run.

BTI Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $68.10, with a high forecast of $68.10 and a low forecast of $68.10.

7 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There is currently 1 sell rating and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BTI shares.

According to analysts, British American Tobacco's stock has a predicted upside of 21.50% based on their 12-month stock forecasts.

British American Tobacco has been rated by research analysts at BTIG Research, Morgan Stanley, Royal Bank Of Canada, and Weiss Ratings in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating for British American Tobacco is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BTI compares to other companies.


MarketBeat monitors more than a dozen sources for British American Tobacco analyst ratings, with the most recent rating issued on 9/7/2026.
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