British American Tobacco (BTI) Stock Forecast & Price Target

$65.15 -1.55 (-2.33%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$64.76 -0.39 (-0.60%)

As of 05/15/2026 07:43 PM Eastern

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British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 9 Analyst Ratings

Sell
2

Hold
0

Buy
7

Based on 9 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 9 analysts, 2 have given a sell rating, and 7 have given a buy rating for BTI.

Consensus Price Target

$51.00
-21.72% Downside

According to the 9 analysts' twelve-month price targets for British American Tobacco, the average price target is $51.00. The highest price target for BTI is $62.00, while the lowest price target for BTI is $40.00. The average price target represents a forecasted downside of -21.72% from the current price of $65.15.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BTI Analyst Ratings Over Time

Type	Current Forecast 5/17/25 to 5/17/26	1 Month Ago 4/17/25 to 4/17/26	3 Months Ago 2/16/25 to 2/16/26	1 Year Ago 5/17/24 to 5/17/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	7 Buy rating(s)	8 Buy rating(s)	7 Buy rating(s)	2 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$51.00	$51.00	$51.00	$33.00
Forecasted Upside	-21.72% Downside	-9.94% Downside	-14.29% Downside	-22.56% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

British American Tobacco Stock vs. The Competition

Type	British American Tobacco	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.56	2.12	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	-21.72% Downside	80.98% Upside	17.90% Upside
News Sentiment Rating	Positive News See Recent BTI News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/14/2026	Weiss Ratings Not Rated		Downgrade	Buy (B) ➝ Buy (B-)
5/14/2026	Citigroup 4 of 5 stars		Reiterated Rating	Buy
12/12/2025	Kepler Capital Markets 2 of 5 stars		Initiated Coverage	Buy
12/10/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rashad Kawan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
11/28/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
9/8/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christine Dooley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$62.00	+10.69%
9/2/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Sector Perform ➝ Underperform
7/9/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrei Ionita Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
6/13/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
4/30/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
1/27/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Faham Baig Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 02:29 PM ET.

Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 13, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

The current stock price is around $58, which reflects a stable position in the market.
British American Tobacco p.l.c. has a diverse product portfolio, including modern oral nicotine products and vapour products, catering to changing consumer preferences.
The company recently announced a quarterly dividend of $0.8349, translating to an annualized yield of approximately 5.7%, which can provide a steady income stream for investors.
Investment analysts have rated the stock with an average rating of "Moderate Buy," indicating positive sentiment among financial experts.
With a long history since its founding in 1902, British American Tobacco p.l.c. has established itself as a leading player in the tobacco industry, which can instill confidence in potential investors.

British American Tobacco
Bear Case

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

Recent downgrades from some research firms, including a shift from a "buy" to a "hold" rating, may indicate concerns about future performance.
The company operates in a highly regulated industry, which can lead to uncertainties and potential legal challenges that may impact profitability.
With a current ratio of 0.87, the company may face liquidity issues, meaning it could struggle to meet short-term obligations.
Two investment analysts have issued Sell ratings, suggesting that there are significant concerns about the stock's future performance.
The tobacco industry is facing increasing scrutiny and declining smoking rates, which could pose long-term challenges for growth and sustainability.

BTI Forecast - Frequently Asked Questions

According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $51.00, with a high forecast of $62.00 and a low forecast of $40.00.

9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There are currently 2 sell ratings and 7 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BTI shares.

According to analysts, British American Tobacco's stock has a predicted downside of -21.72% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 2 upgrades and 1 downgrade by analysts.

British American Tobacco has been rated by research analysts at Citigroup, and Weiss Ratings in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating for British American Tobacco is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BTI compares to other companies.

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This page (NYSE:BTI) was last updated on 5/17/2026 by MarketBeat.com Staff.

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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BTI Analyst Ratings Over Time

BTI Analyst Recommendations By Month

BTI Price Targets by Month

British American Tobacco Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

British American Tobacco
Bull Case

British American Tobacco
Bear Case

BTI Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With British American Tobacco Recommendations

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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BTI Analyst Ratings Over Time

BTI Analyst Recommendations By Month

BTI Price Targets by Month

British American Tobacco Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

British American Tobacco Bull Case

British American Tobacco Bear Case

BTI Forecast - Frequently Asked Questions

What is British American Tobacco's forecast for 2026?

Should I buy or sell British American Tobacco stock right now?

Does British American Tobacco's stock price have much downside?

Has British American Tobacco been upgraded or downgraded by Wall Street analysts recently?

What analysts cover British American Tobacco?

Do Wall Street analysts like British American Tobacco more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With British American Tobacco Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

British American Tobacco
Bull Case

British American Tobacco
Bear Case