Procter & Gamble (PG) Stock Forecast & Price Target

$148.17 +3.27 (+2.25%)

As of 02:24 PM Eastern

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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 20 Analyst Ratings

Sell
0

Hold
9

Buy
11

Based on 20 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 20 analysts, 9 have given a hold rating, and 11 have given a buy rating for PG.

Consensus Price Target

$161.06
8.70% Upside

According to the 20 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.06. The highest price target for PG is $175.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 8.70% from the current price of $148.17.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PG Analyst Ratings Over Time

Type	Current Forecast 5/6/25 to 5/6/26	1 Month Ago 4/6/25 to 4/6/26	3 Months Ago 2/5/25 to 2/5/26	1 Year Ago 5/6/24 to 5/6/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	11 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)	15 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	8 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.06	$167.06	$167.67	$179.40
Forecasted Upside	8.70% Upside	17.03% Upside	5.65% Upside	12.64% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.55	2.13	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	10.03% Upside	1,056.81% Upside	13.79% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
4/27/2026	UBS Group 4 of 5 stars	Peter Grom 3 of 5 stars	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft 2 of 5 stars	Steve Powers Not Rated	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Evercore 3 of 5 stars	Robert Ottenstein 4 of 5 stars	Set Target		$162.00	+8.73%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$142.00 ➝ $150.00	+1.25%
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/20/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$179.00 ➝ $175.00	+21.90%
Get the Latest News and Ratings for PG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Procter & Gamble and its competitors with MarketBeat's FREE daily newsletter.
4/17/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$165.00 ➝ $162.00	+12.35%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$155.00 ➝ $146.00	+1.15%
4/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$171.00 ➝ $167.00	+13.85%
4/9/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $167.00	+15.68%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/27/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$200.00 ➝ $181.00	+14.38%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%
10/4/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:24 PM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 5, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

The current stock price is around $161, reflecting a stable valuation in the consumer goods sector.
Procter & Gamble has received multiple "buy" ratings from analysts, indicating strong confidence in its future performance.
The company has a diverse portfolio of household and personal care products, which helps mitigate risks associated with market fluctuations.
Recent insider trading activity shows that executives are actively managing their positions, which can signal confidence in the company's prospects.
Procter & Gamble has a long history of consistent dividend payments, making it an attractive option for income-focused investors.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

Insider sales have recently increased, with significant shares sold, which may raise concerns about the company's future performance.
Analysts have adjusted their price targets downward, indicating potential challenges in achieving growth expectations.
Corporate insiders currently own only 0.20% of the company's stock, suggesting limited alignment between management and shareholder interests.
Market competition in the consumer goods sector is intensifying, which could impact Procter & Gamble's market share and profitability.
Recent sales by key executives may indicate a lack of confidence in the stock's short-term performance.

PG Forecast - Frequently Asked Questions

: According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.06, with a high forecast of $175.00 and a low forecast of $145.00.
: 20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last year. There are currently 9 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PG shares.
: According to analysts, Procter & Gamble's stock has a predicted upside of 8.70% based on their 12-month stock forecasts.
: Over the previous 90 days, Procter & Gamble's stock had 1 upgrade and 1 downgrade by analysts.
: Procter & Gamble has been rated by research analysts at Bank of America, Barclays, BNP Paribas Exane, Deutsche Bank Aktiengesellschaft, Erste Group Bank, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Rothschild & Co Redburn, Royal Bank Of Canada, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.
: Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 5/6/2026 by MarketBeat.com Staff.

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Procter & Gamble Recommendations

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble Bull Case

Procter & Gamble Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case