Procter & Gamble (PG) Stock Forecast & Price Target

$146.29 -0.63 (-0.43%)

As of 03:58 PM Eastern

Compare

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 24 Analyst Ratings

Sell
0

Hold
11

Buy
13

Based on 24 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 11 have given a hold rating, and 13 have given a buy rating for PG.

Consensus Price Target

$161.19
10.19% Upside

According to the 24 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.19. The highest price target for PG is $179.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 10.19% from the current price of $146.29.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for PG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Procter & Gamble and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PG Analyst Ratings Over Time

Type	Current Forecast 9/4/25 to 9/4/26	1 Month Ago 8/5/25 to 8/5/26	3 Months Ago 6/6/25 to 6/6/26	1 Year Ago 9/4/24 to 9/4/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	11 Buy rating(s)	10 Buy rating(s)
Hold	11 Hold rating(s)	10 Hold rating(s)	9 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.19	$161.52	$161.06	$176.00
Forecasted Upside	10.19% Upside	10.04% Upside	9.92% Upside	10.55% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.54	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	9.81% Upside	146.34% Upside	14.04% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/24/2026	Sanford C. Bernstein 3 of 5 stars	Cristian Rios Not Rated	Reiterated Rating	Market Perform	$149.00	+1.89%
8/19/2026	Royal Bank Of Canada 3 of 5 stars		Reiterated Rating	Outperform
8/7/2026	Argus 3 of 5 stars	Taylor Conrad Not Rated	Downgrade	Buy ➝ Hold
7/30/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Diego Serrano Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$182.00 ➝ $149.00	+1.87%
7/30/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$181.00 ➝ $170.00	+18.82%
7/21/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$146.00 ➝ $152.00	+1.94%
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$164.00 ➝ $162.00	+7.49%
7/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$170.00 ➝ $166.00	+13.13%
6/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$169.00 ➝ $170.00	+15.01%
6/26/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$177.00 ➝ $179.00	+19.19%
Get the Latest News and Ratings for PG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Procter & Gamble and its competitors with MarketBeat's FREE daily newsletter.
6/24/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
4/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ottenstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$162.00	+8.73%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$142.00 ➝ $150.00	+1.25%
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Linda Bolton Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:36 PM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

Procter & Gamble recently recovered approximately $100 million in tariffs that were previously paid but subsequently ruled illegal, providing a direct financial benefit and reducing cost pressure on the company's bottom line.
The stock offers a defensive dividend yield of 3.00%, supported by a long record of annual dividend increases, making it an attractive option for income-focused investors seeking compounding returns over time.
Procter & Gamble reported earnings per share of $1.43 for the quarter ended July 29, 2026, which exceeded the analyst consensus estimate of $1.41, demonstrating the company's ability to outperform market expectations.
With a current stock price of $147.69, the company trades at a P/E ratio of 22.31, which is considered reasonable given its stable revenue growth of 1.5% year-over-year and strong return on equity of 31.36%.
Institutional investors continue to show confidence in the stock, with several large funds increasing their holdings in the second quarter, such as Murphy Middleton Hinkle & Parker Inc. raising its stake by 70.4%.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

Procter & Gamble has formed a bearish death cross pattern on its stock chart, a technical indicator that suggests potential downward price momentum and weak consumer spending trends.
Insiders have been selling shares recently, with the Chief Accounting Officer selling 359 shares and other executives reducing their positions, which may signal a lack of confidence in near-term stock performance.
The company's revenue for the most recent quarter was $21.20 billion, which fell short of the consensus estimate of $21.38 billion, indicating potential challenges in meeting top-line growth expectations.
Procter & Gamble's Fabric & Home Care segment is showing mixed trends, with U.S. Home Care slipping despite improvements in Fabric Care, suggesting uneven performance across key product categories.
Several analysts have recently lowered their price targets for the stock, including HSBC reducing its objective from $182.00 to $149.00 and Bank of America cutting its target from $170.00 to $166.00, reflecting a more cautious outlook.

PG Forecast - Frequently Asked Questions

According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.19, with a high forecast of $179.00 and a low forecast of $145.00.

24 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 11 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 10.19% based on their 12-month stock forecasts.

Over the previous 90 days, Procter & Gamble's stock had 2 downgrades by analysts.

Procter & Gamble has been rated by research analysts at Argus, Bank of America, Barclays, BMO Capital Markets, Citigroup, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Royal Bank Of Canada, Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

MarketBeat monitors more than a dozen sources for Procter & Gamble analyst ratings, with the most recent rating issued on 8/24/2026.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble Bull Case

Procter & Gamble Bear Case

PG Forecast - Frequently Asked Questions

What is Procter & Gamble's forecast for 2026?

Should I buy or sell Procter & Gamble stock right now?

Does Procter & Gamble's stock price have much upside?

Has Procter & Gamble been downgraded by Wall Street analysts recently?

What analysts cover Procter & Gamble?

Do Wall Street analysts like Procter & Gamble more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case