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Altria Group (MO) Stock Forecast & Price Target

Altria Group logo
$68.80 -0.08 (-0.12%)
As of 09/4/2026 03:58 PM Eastern

Altria Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
4
Buy
5

Based on 11 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 2 have given a sell rating, 4 have given a hold rating, and 5 have given a buy rating for MO.

Consensus Price Target

$70.11
1.91% Upside
According to the 11 analysts' twelve-month price targets for Altria Group, the average price target is $70.11. The highest price target for MO is $79.00, while the lowest price target for MO is $58.00. The average price target represents a forecasted upside of 1.91% from the current price of $68.80.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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MO Analyst Ratings Over Time

TypeCurrent Forecast
9/7/25 to 9/7/26
1 Month Ago
8/8/25 to 8/8/26
3 Months Ago
6/9/25 to 6/9/26
1 Year Ago
9/7/24 to 9/7/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
2 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$70.11$70.78$70.44$60.88
Forecasted Upside1.91% Upside3.52% Upside-1.54% Downside-8.48% Downside
Consensus RatingHoldHoldHoldHold

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Altria Group Stock vs. The Competition

TypeAltria GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.27
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside1.91% Upside147.87% Upside14.03% Upside
News Sentiment Rating
Positive News

See Recent MO News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/11/2026
Barclays PLC logo
Barclays
3 of 5 stars
Gaurav Jain
3 of 5 stars
Lower TargetUnderweight$64.00 ➝ $58.00-11.34%
7/21/2026
BTIG Research logo
BTIG Research
3 of 5 stars
 Initiated CoverageNeutral
7/14/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 Reiterated RatingBuy (B)
7/7/2026Boost TargetBuy$76.00 ➝ $79.00+8.48%
5/27/2026 Boost TargetUnderperform$50.00 ➝ $60.00-17.38%
5/4/2026 Boost TargetHold$60.00 ➝ $66.00-10.64%
5/1/2026 Set Target$71.00-2.16%
5/1/2026 Boost TargetBuy$68.00 ➝ $77.00+3.88%
5/1/2026Boost TargetNeutral$65.00 ➝ $70.00-5.56%
4/30/2026 Reiterated RatingBuy$77.00+6.11%
4/10/2026Boost TargetBuy$72.00 ➝ $73.00+8.11%
1/13/2026 UpgradeHold
5/22/2025UpgradeHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 07:42 PM ET.


Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 5, 2026. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

  • Altria Group, Inc. recently declared its 61st consecutive annual dividend increase, raising the quarterly payout to $1.11 per share, which represents a significant yield of approximately 6.10% based on the current stock price of $68.80. This consistent growth in shareholder returns provides a reliable income stream that is attractive to investors seeking stable cash flow in a volatile market.
  • The company's on! PLUS nicotine pouch product is emerging as a major growth engine, gaining retail share and nationwide reach with new strengths and flavors set to broaden the lineup in 2026. This expansion into smoke-free products helps diversify revenue streams and positions the company to capture market share from traditional cigarette smokers who are transitioning to alternative nicotine delivery methods.
  • Altria Group, Inc. maintains a low beta of 0.45, indicating that the stock is significantly less volatile than the overall market. This defensive characteristic makes it an appealing option for risk-averse investors who prioritize capital preservation and steady performance over high-growth potential, especially during periods of economic uncertainty.
  • Institutional investors are showing renewed interest in the stock, with firms like Three Seasons Wealth LLC increasing their holdings by 143.1% and Wellington Management Group LLP boosting their position by 25.5% in the second quarter. This accumulation by professional money managers suggests confidence in the company's long-term stability and dividend reliability.
  • The stock is currently trading at a P/E ratio of 14.51, which is relatively low compared to many consumer staples peers, suggesting that the valuation may be undervalued relative to its earnings power. This provides a potential margin of safety for investors who believe the market is underpricing the company's ability to generate consistent cash flows.

Altria Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

  • Altria Group, Inc. is currently suing the U.S. Food and Drug Administration over its review process for new tobacco products, citing long delays that have hindered the launch of products like its on! nicotine pouches. This legal battle introduces regulatory uncertainty and could further delay the commercialization of key growth products, impacting future revenue projections.
  • The company reported negative operating cash flow in the most recent quarter and is facing significant impairments in its vape unit, which has been bleeding billions. These financial pressures raise concerns about the sustainability of the high dividend payout ratio, which stands at 89.45%, leaving little room for error if cash flows continue to weaken.
  • Analyst sentiment remains cautious, with a consensus rating of "Hold" and a recent price target reduction by Barclays to $58.00, which is below the current stock price of $68.80. This suggests that many Wall Street analysts believe the stock is overvalued or that the company faces headwinds that are not fully reflected in the current price.
  • Insider selling activity has been notable, with directors and senior executives such as Ellen R Strahlman and Ennis Debra J Kelly selling thousands of shares in May 2026. While insider sales can occur for various reasons, a pattern of selling by company leadership may signal a lack of confidence in the stock's near-term upside potential.
  • The company's reliance on traditional tobacco products, which face long-term structural decline due to health concerns and changing consumer preferences, poses a significant risk to its core business model. Despite efforts to diversify into smoke-free products, the majority of revenue still comes from cigarettes, which are subject to increasing regulatory scrutiny and social stigma.

MO Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $70.11, with a high forecast of $79.00 and a low forecast of $58.00.

11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last year. There are currently 2 sell ratings, 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.

According to analysts, Altria Group's stock has a predicted upside of 1.91% based on their 12-month stock forecasts.

Altria Group has been rated by research analysts at Barclays, BTIG Research, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Altria Group more than other "consumer staples" companies. The consensus rating score for Altria Group is 2.27 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how MO compares to other companies.


MarketBeat monitors more than a dozen sources for Altria Group analyst ratings, with the most recent rating issued on 8/11/2026.
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