Diageo (DEO) Stock Forecast & Price Target

Q: What analysts cover Diageo?

Diageo has been rated by research analysts at TD Cowen , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$86.73 -0.25 (-0.29%)

Closing price 10/9/2026 03:59 PM Eastern

Extended Trading

$86.73 0.00 (0.00%)

As of 10/9/2026 07:58 PM Eastern

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Diageo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 11 Analyst Ratings

Sell
1

Hold
4

Buy
6

Based on 11 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 1 has given a sell rating, 4 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for DEO.

Consensus Price Target

$105.33
21.45% Upside

According to the 11 analysts' twelve-month price targets for Diageo, the average price target is $105.33. The highest price target for DEO is $124.00, while the lowest price target for DEO is $93.00. The average price target represents a forecasted upside of 21.45% from the current price of $86.73.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DEO Analyst Ratings Over Time

Type	Current Forecast 10/10/25 to 10/10/26	1 Month Ago 9/10/25 to 9/10/26	3 Months Ago 7/12/25 to 7/12/26	1 Year Ago 10/10/24 to 10/10/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	5 Buy rating(s)	6 Buy rating(s)	6 Buy rating(s)	4 Buy rating(s)
Hold	4 Hold rating(s)	5 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$105.33	$106.25	$106.25	$119.00
Forecasted Upside	21.45% Upside	23.18% Upside	29.62% Upside	24.25% Upside
Consensus Rating	Moderate Buy	Hold	Hold	Hold

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Diageo Stock vs. The Competition

Type	Diageo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.55	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	21.45% Upside	166.85% Upside	19.60% Upside
News Sentiment Rating	Neutral News See Recent DEO News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/5/2026	Zacks Research 4 of 5 stars		Upgrade	Hold ➝ Strong-Buy
8/27/2026	UBS Group 4 of 5 stars		Reiterated Rating	Neutral
8/10/2026	TD Cowen 3 of 5 stars		Reiterated Rating	Buy
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D)
6/18/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$99.00	+25.74%
3/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/25/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Underperform ➝ Neutral
3/10/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/6/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform
Get the Latest News and Ratings for DEO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Diageo and its competitors with MarketBeat's FREE daily newsletter.
12/29/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Stirling Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$124.00	+42.88%
12/11/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
9/26/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$117.00 ➝ $109.00	+15.93%
8/7/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Neutral
5/12/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Underweight
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
12/5/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:49 PM ET.

Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 5, 2026. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

Diageo plc shares are currently trading at $84.01, which is significantly below the average analyst price target of $106.25, suggesting substantial potential for capital appreciation as the stock recovers from its recent lows.
The company offers a dividend yield of 1.79%, providing a steady stream of income for investors, which is a key benefit for those seeking consistent cash flow from their portfolio holdings.
Diageo plc recently defeated a false labeling lawsuit regarding its '100% agave' tequilas, a legal victory that removes a potential financial liability and reputational risk for the company's premium brand portfolio.
With a beta of 0.57, the stock exhibits lower volatility compared to the broader market, making it a potentially stable addition to a diversified portfolio during periods of market uncertainty.
Diageo plc is expanding its workforce development initiatives, such as renewing its partnership with Goodwill Kentucky to expand hospitality career opportunities, which supports long-term operational stability and community relations.

Diageo
Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

Diageo plc workers have extended strikes as job cuts loom, indicating significant labor unrest that could disrupt operations and increase costs for the company.
Confluence Investment Management LLC reduced its position in Diageo plc by 87.0% in the third quarter, selling 676,044 shares, which signals a lack of confidence from institutional investors in the company's near-term prospects.
The stock has experienced a significant decline, hitting a 52-week low of $72.45, and continues to trade well below its 52-week high of $102.74, reflecting persistent downward pressure on the share price.
Diageo plc has a debt-to-equity ratio of 1.53, indicating a relatively high level of leverage that could constrain financial flexibility and increase risk during economic downturns.
The company faces ongoing challenges in the Chinese market, where it is listed among stocks to watch due to additional risks including government regulation, geopolitical tensions, and currency fluctuations.

DEO Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $105.33, with a high forecast of $124.00 and a low forecast of $93.00.

11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last year. There is currently 1 sell rating, 4 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DEO shares.

According to analysts, Diageo's stock has a predicted upside of 21.45% based on their 12-month stock forecasts.

Over the previous 90 days, Diageo's stock had 2 upgrades and 1 downgrade by analysts.

Diageo has been rated by research analysts at TD Cowen, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Diageo more than other "consumer staples" companies. The consensus rating for Diageo is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how DEO compares to other companies.

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MarketBeat monitors more than a dozen sources for Diageo analyst ratings, with the most recent rating issued on 10/5/2026.

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Diageo (DEO) Stock Forecast & Price Target