Diageo (DEO) Stock Forecast & Price Target

Q: What analysts cover Diageo?

Diageo has been rated by research analysts at TD Cowen , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$85.59 -1.13 (-1.30%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$85.60 +0.01 (+0.01%)

As of 09/18/2026 07:30 PM Eastern

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Diageo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 12 Analyst Ratings

Sell
1

Hold
5

Buy
6

Based on 12 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 1 has given a sell rating, 5 have given a hold rating, and 6 have given a buy rating for DEO.

Consensus Price Target

$106.25
24.14% Upside

According to the 12 analysts' twelve-month price targets for Diageo, the average price target is $106.25. The highest price target for DEO is $124.00, while the lowest price target for DEO is $93.00. The average price target represents a forecasted upside of 24.14% from the current price of $85.59.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DEO Analyst Ratings Over Time

Type	Current Forecast 9/20/25 to 9/20/26	1 Month Ago 8/21/25 to 8/21/26	3 Months Ago 6/22/25 to 6/22/26	1 Year Ago 9/20/24 to 9/20/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	6 Buy rating(s)	5 Buy rating(s)	3 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$106.25	$106.25	$110.67	$129.00
Forecasted Upside	24.14% Upside	12.51% Upside	38.98% Upside	31.97% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Diageo Stock vs. The Competition

Type	Diageo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.42	2.22	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	24.14% Upside	155.26% Upside	18.44% Upside
News Sentiment Rating	Neutral News See Recent DEO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/27/2026	UBS Group 4 of 5 stars		Reiterated Rating	Neutral
8/25/2026	Zacks Research 5 of 5 stars		Upgrade	Strong Sell ➝ Hold
8/10/2026	TD Cowen 3 of 5 stars		Reiterated Rating	Buy
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D)
6/18/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$99.00	+25.74%
3/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/25/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Underperform ➝ Neutral
3/10/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/6/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform
Get the Latest News and Ratings for DEO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Diageo and its competitors with MarketBeat's FREE daily newsletter.
12/29/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Stirling Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$124.00	+42.88%
12/11/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
9/26/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$117.00 ➝ $109.00	+15.93%
8/7/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Neutral
5/12/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Underweight
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
12/5/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:18 AM ET.

Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

Diageo plc is currently trading at $85.59, which is significantly below the consensus price target of $106.25 set by twelve analysts, suggesting substantial potential for capital appreciation as the stock recovers from its recent lows.
The company recently secured regulatory clearance in Kenya for the sale of its stake in East African Breweries to Asahi for approximately £1.7 billion, a strategic move that allows Diageo to streamline its portfolio and focus resources on its core premium spirits business.
Diageo plc offers a dividend yield of 1.75%, providing a steady income stream for investors, which is particularly attractive given the company's status as a global leader in the production and marketing of premium alcoholic beverages.
The stock has a low beta of 0.54, indicating that it is less volatile than the broader market, which can serve as a stabilizing factor in a diversified portfolio during periods of economic uncertainty or market turbulence.
Recent institutional activity shows positive momentum, with Tidal Investments LLC increasing its stake by 53.2% and WINTON GROUP Ltd boosting its holdings by 637.8% in the second quarter, signaling growing confidence among professional investors in the company's long-term value.

Diageo
Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

The consensus recommendation from twelve analysts is "Hold," with one analyst issuing a sell recommendation, indicating that the market currently views the stock as fairly valued or lacking immediate catalysts for significant growth.
Short interest has been rising, with shares shorted increasing to 3,555,209 in the most recent reporting period, suggesting that a portion of the market is betting against the stock's performance and expecting further declines.
Diageo plc is exposed to unique risks associated with its global operations, including government regulation, geopolitical tensions, and currency fluctuations, which can impact profitability and shareholder returns in unpredictable ways.
The stock is trading near its 52-week low of $72.45, having recently hit a 52-week low of $72.772 in March 2026, which may indicate ongoing pressure on the stock price and potential for further downside if market conditions do not improve.
Some institutional investors are reducing their positions, such as Waverly Advisors LLC cutting its holdings by 36.9% and Anchor Investment Management LLC decreasing its stake, which could reflect a lack of confidence in the company's near-term outlook.

DEO Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $106.25, with a high forecast of $124.00 and a low forecast of $93.00.

12 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last twelve months. There is currently 1 sell rating, 5 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares.

According to analysts, Diageo's stock has a predicted upside of 24.14% based on their 12-month stock forecasts.

Over the previous 90 days, Diageo's stock had 2 upgrades and 1 downgrade by analysts.

Diageo has been rated by research analysts at TD Cowen, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Diageo more than other "consumer staples" companies. The consensus rating score for Diageo is 2.42 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DEO compares to other companies.

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Brokerages With Diageo Recommendations

MarketBeat monitors more than a dozen sources for Diageo analyst ratings, with the most recent rating issued on 8/27/2026.

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Diageo (DEO) Stock Forecast & Price Target