Card Factory (CARD) Competitors

Pets at Home Group (LON:PETS) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

Is PETS or CARD a better dividend stock?

Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 5.9%. Card Factory pays an annual dividend of GBX 6 per share and has a dividend yield of 5.9%. Pets at Home Group pays out 79.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory pays out 50.9% of its earnings in the form of a dividend. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more risk and volatility, PETS or CARD?

Pets at Home Group has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500. Comparatively, Card Factory has a beta of 2.06, suggesting that its share price is 106% more volatile than the S&P 500.

Do institutionals & insiders hold more shares of PETS or CARD?

72.8% of Pets at Home Group shares are owned by institutional investors. Comparatively, 54.5% of Card Factory shares are owned by institutional investors. 1.8% of Pets at Home Group shares are owned by insiders. Comparatively, 14.4% of Card Factory shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is PETS or CARD more profitable?

Card Factory has a net margin of 7.79% compared to Pets at Home Group's net margin of 5.36%. Card Factory's return on equity of 13.00% beat Pets at Home Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pets at Home Group	5.36%	8.05%	4.66%
Card Factory	7.79%	13.00%	7.54%

Do analysts rate PETS or CARD?

Pets at Home Group presently has a consensus price target of GBX 273.33, suggesting a potential upside of 24.24%. Card Factory has a consensus price target of GBX 148.33, suggesting a potential upside of 46.57%. Given Card Factory's higher probable upside, analysts plainly believe Card Factory is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Card Factory	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Does the media refer more to PETS or CARD?

In the previous week, Card Factory had 5 more articles in the media than Pets at Home Group. MarketBeat recorded 15 mentions for Card Factory and 10 mentions for Pets at Home Group. Pets at Home Group's average media sentiment score of 0.34 beat Card Factory's score of 0.26 indicating that Pets at Home Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Pets at Home Group	2 Very Positive mention(s)	4 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Card Factory	2 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better valuation and earnings, PETS or CARD?

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pets at Home Group	£1.41B	0.71	£75.43M	£16.45	13.37
Card Factory	£526.96M	0.67	£41.04M	£11.79	8.58

Summary

Card Factory beats Pets at Home Group on 9 of the 16 factors compared between the two stocks.