CARD vs. SMWH, CURY, PETS, MOON, APGN, HFD, FDL, STU, SCS, and MRK
Should you be buying Card Factory stock or one of its competitors? The main competitors of Card Factory include WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Halfords Group (HFD), Findel (FDL), Studio Retail Group (STU), ScS Group (SCS), and Marks Electrical Group (MRK). These companies are all part of the "specialty retail" industry.
Card Factory vs. Its Competitors
Card Factory (LON:CARD) and WH Smith (LON:SMWH) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.
54.5% of Card Factory shares are owned by institutional investors. Comparatively, 91.2% of WH Smith shares are owned by institutional investors. 14.4% of Card Factory shares are owned by insiders. Comparatively, 1.2% of WH Smith shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
In the previous week, WH Smith had 32 more articles in the media than Card Factory. MarketBeat recorded 33 mentions for WH Smith and 1 mentions for Card Factory. WH Smith's average media sentiment score of 0.06 beat Card Factory's score of 0.00 indicating that WH Smith is being referred to more favorably in the news media.
Card Factory has a beta of 2.06, suggesting that its share price is 106% more volatile than the S&P 500. Comparatively, WH Smith has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500.
Card Factory pays an annual dividend of GBX 6 per share and has a dividend yield of 5.7%. WH Smith pays an annual dividend of GBX 32 per share and has a dividend yield of 4.5%. Card Factory pays out 50.9% of its earnings in the form of a dividend. WH Smith pays out 66.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.
Card Factory presently has a consensus target price of GBX 148.33, indicating a potential upside of 39.94%. WH Smith has a consensus target price of GBX 1,178.20, indicating a potential upside of 65.71%. Given WH Smith's higher probable upside, analysts clearly believe WH Smith is more favorable than Card Factory.
WH Smith has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than WH Smith, indicating that it is currently the more affordable of the two stocks.
Card Factory has a net margin of 7.79% compared to WH Smith's net margin of 3.44%. WH Smith's return on equity of 17.78% beat Card Factory's return on equity.
Summary
WH Smith beats Card Factory on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding CARD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Card Factory Competitors List
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This page (LON:CARD) was last updated on 8/25/2025 by MarketBeat.com Staff
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